Closing Address at Social Games Forum 2013 in London "Expanding into mobile social games".

1. Mobile
First
Turning
a
web
game
developer
into
a
smartphone
&
tablet
company
Sebas'an
Kriese
1

2. 2

3. 3

4. 4

6. Wooga:
Games
for
everyone

7. 50
million
ac/ve
users
70%
female,
core
age
30-­‐50

8. Team
of
260
from
37
na/ons,
in
Berlin

9. Forecast
Tablets
Units
sold
worldwide
(in
million)
180
Source:
Gartner
Inc.
(2012)
160
140
120
100
80
60
40
20
2011
2012
2013
2014
2011
2012
2013
2014
2011
2012
2013
2014
-­‐
iPad
Android
Windows

10. 10

11. 11

12. 12

15. Kickoff
to
become
a
mobile
company
iPhone
/
iPad
for
all
employees
Christmas
2011
15

16. 5
learnings
from
Diamond
Dash:
our
first
mobile
game
16

17. 17

18. 1. Native Feel Redesign
UI
18

19. 1. Native Feel First
Test
19

20. 1. Native Feel
Three
user
tests
per
week
20

21. 1. Native Feel Redesign
UI
21

22. 1. 2.Accessibility Quick
Access
Play
aRer
just
1
click!
22

23. 1. 2.
3.Social
Facebook
Connect
23

24. MoneXzaXon
8x
Logged
in
players
are
8x
more
likely
to
spend
money
24

25. AcXvity
2x
Logged
in
players
play
twice
as
long
25

26. Virality
1.9mio
1.9mio
visitors
come
each
month
from
Facebook
26

27. 1. 2. 3.
4. iPad Tablet
opXmized
27

28. 1. 2. 3.
4. iPad Tablet
opXmized
28

29. 1. 2. 3. 4.
5.Post-Launch
Treatment
Daily
AcXve
Users
Dec
2011
Mar
2012
Jul
2012
29

30. 1. 2. 3. 4.
5.Post-Launch
Treatment
Color
Revenues
Splash
Magic
Powers
Dec
2011
Mar
2012
May
2012
Jul
2012
30

31. 5
Key
Learnings
1.
NaXve
Feel
2.
Accessibility
3.
Social
Pre- Launch Post-
Launch Launch
4.
iPad
5.
Post-­‐Launch
Treatment
31

32. Contact
me:
sebasXan.kriese@wooga.com

33. Join Wooga
now!
wooga.com/jobs