William Mougayar's Keynote at the ICO Summit, Zurich 15 Sept 2017

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The Business Blockchain

Tokens Generation on the Blockchain: Best Practices and Look Ahead

Business

State of the Market?
q Excellent
q Good
q Bad
q Ugly
© 2017 William Mougayar @wmougayar

Ecosystem Landscape
Blockchains
Tokens
Lawyers &
Regulators
Advisors
Startups
Funds &
Platforms
Service
Providers
Accelerators
Analysts
© 2017 William Mougayar @wmougayar

ICO Service Providers
CoinFund
Cofound.it
ICOBox
Smart Valor
Blockhaus
ICOinfo
TokenMarket
BraveNewCoin
ICOage
CoinFund
CoinTree
Argon Group
Element Group
Bitcoin Suisse
Coral
Validity Labs
Cryptonomos
Waves
Ambisafe
CoinLaunch
TokenFunder
Itiriv
CryptoAsset DG
Zeppelin
© 2017 William Mougayar @wmougayar

Criteria for Evaluation
1.  Startup Characteristics
2.  Crypto Sale Resiliency
3.  Operational Transparency
4.  Business Model
© 2017 William Mougayar @wmougayar

4 Systemic Risks
1.  Levels of disclosures
2.  Terms and structures
3.  Post-sale transparency
4.  Value vs. Valuations
© 2017 William Mougayar @wmougayar

DOLLARS
The magic 1%
© 2017 William Mougayar @wmougayar

VALUATIONS
Is there a correlation?
© 2017 William Mougayar @wmougayar

TOKEN TYPES
Right . Reward . Ownership . Toll
© 2017 William Mougayar @wmougayar

2 KEY QUESTIONS
What Will It Do?
Why a Token?
© 2017 William Mougayar @wmougayar

FAILURES
How will it end?
© 2017 William Mougayar @wmougayar

REGULATION
Applying Old vs. Creating New
© 2017 William Mougayar @wmougayar

Final Thoughts
1.  Do it right. Don’t hype. Deliver.
2.  Surround yourself with real advisors.
3.  Don’t over legalize.
4.  Startup laws aren’t changing.
5.  Decentralization/P2P are a requirement.
© 2017 William Mougayar @wmougayar

WHEN THE MUSIC STOPS…
Count your developers and users
© 2017 William Mougayar @wmougayar

THANK YOU
William Mougayar
Investor, Advisor
Author, The Business Blockchain
@wmougayar
wmougayar@gmail.com
http://startupmanagement.org/blog
Zurich, 15 Sept 2017

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William Mougayar's Keynote at the ICO Summit, Zurich 15 Sept 2017

1. TOKENS GENERATION ON THE BLOCKCHAIN BEST PRACTICES AND LOOK AHEAD William Mougayar Investor, Advisor Author, The Business Blockchain @wmougayar Zurich, 15 Sept 2017

4. ICO Service Providers CoinFund Cofound.it ICOBox Smart Valor Blockhaus ICOinfo TokenMarket BraveNewCoin ICOage CoinFund CoinTree Argon Group Element Group Bitcoin Suisse Coral Validity Labs Cryptonomos Waves Ambisafe CoinLaunch TokenFunder Itiriv CryptoAsset DG Zeppelin © 2017 William Mougayar @wmougayar

7. Looking Ahead

14. Final Thoughts 1.  Do it right. Don’t hype. Deliver. 2.  Surround yourself with real advisors. 3.  Don’t over legalize. 4.  Startup laws aren’t changing. 5.  Decentralization/P2P are a requirement. © 2017 William Mougayar @wmougayar

16. THANK YOU William Mougayar Investor, Advisor Author, The Business Blockchain @wmougayar wmougayar@gmail.com http://startupmanagement.org/blog Zurich, 15 Sept 2017

William Mougayar's Keynote at the ICO Summit, Zurich 15 Sept 2017

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