In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth. For most businesses, growth ultimately equates to one thing: boosting profits.

1. By William Harris @wmharris101

2. LET’S GO

3. IN THE
past
YEARS
growth hacking
has exploded

4. popular among savvy internet marketers, SaaS companies, and technical product entrepreneurs

5. fairly simple…
growth = profits

6. Growth hacking for the big guys and little guys
!
!
!

7. SO WHERE DO YOU START?

9. genuine word-of-mouth recommendation = powerful and effective

10. "
# $ %
&
Product Pages Emails Advertisements About Page Homepage
How to do this?
Put reviews and testimonials on…

12. guest post on another blog = new customers

13. How to do this?
Make a list of blogs
' ( ) *
01
02 Reach out to the
managers of these blogs 04 Link back to your blogs
03 Don’t make your blog
post promotional

15. handwritten thank you cards = impressed customers
%
+ ,
Dear Customer,
you are great!
convince them to
buy again
influence them to
tell others
impress them

16. How to do this?
Hire interns to manually write thank you cards
or…

18. running A/B tests = good idea

19. How to do this?
Bigger product photos
vs. smaller product
photos
Include a trust badge vs.
don’t include a trust
badge
Add limited supply information
vs. don’t include limited supply
information
-
.
/

21. exit intent pop-ups = more customers
0 1 1 1

22. How to do this?
You can also try:
Offer
something
good!

24. share purchase on social media = more traffic to website

25. How to do this?
clicktotweet
or…
custom built
landing page
I just bought my brand new top hat
from @AbeLincolnHats! Can’t wait
to get it in the mail! Get yours:
[link to shop]
include a special offer and link to it
in the pre-written Twitter update
2
2

27. include a printed card in the order package = excited customers
%3
%%
%

28. How to do this?
Designers

30. current customers = valuable customers
#after a customer buys send an email 10-15 days later inviting
them to buy again
4

31. How to do this?
design
your
email

33. customize the look and feel of your homepage for returning visitors
5

34. How to do this?
Educate yourself
THEN USE…

36. launch a referral program that rewards customers for sending new business your way
1
1
1
1

37. How to do this?
Sweet Tooth

39. encourage customers to purchase related products
1
1
1
add-ons
up-sells
cross-sells

40. How to do this?
Educate yourself
THEN
Find the right tools

42. statements and actions from real people = incredibly powerful selling tools
testimonials on your homepage number of customers or products sold on
your About Us page
live interactions from other customers as
they purchase your products in real-time
" 67
How to do this?
manually add or…

44. retargeting campaigns = incredibly powerful and effective
5
2
2
2
2

45. How to do this?

47. urgency statements = good buying cycle
relate to the amount of
inventory remaining for
a particular product
the time left on a
specific deal that
you’re running
temporary free shipping

48. How to do this?
ENDS SOON HURRY
ACT NOW
TIME IS RUNNING OUT
LIMITED SUPPLYDEADLINETODAY ONLY

50. adding content upgrade offers = more sales
+

51. How to do this?
short ebook01
02 checklist
03 worksheet
8'9
Find your most popular blog post, and repurpose it into a…
Then build an email drip campaign
:
:
:
:
:
:
:
:#
#

53. take advantage of the opportunities the seasons bring to your business

54. How to do this?
2
;think about the types of
deals and offers you can
present to your audience
prepare your marketing
materials
9
2
have a clear timeline for
launching and managing
your seasonal campaign

56. overcome objections and make people feel safe

57. How to do this?
Access the logos provided by the companies you use to keep your ecommerce site safe, then add them across your entire website
LOGO 1 logo 2
logo 3

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Thanks for reading!