Snif.gr began as a price comparison engine in Greece called a "sniffer" and has evolved into one of the largest price comparison sites in the country. It started by aggregating deals for restaurants, hotels, and beauty services. During an economic crisis, people began seeking the best prices for technology, mobile phones, clothing, shoes, and other products. Snif.gr now indexes over 1,000 online shops and 4 million products to help people find the best deals before making purchases.