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設計理論
與技法 王思如
2021.11.19
隱喻設計
2
課程規劃
設計
思維
造型元素與設計法則
用戶體驗設計
(智慧生活)
設計的
本質
9/24
平面構成
10/1
傳達設計
10/22
傳達設計
測試
10/29
造型語言
11/12
生活經驗
收集
12/3
洞察
與命題
12/10
概念原型
12/24
原型測試
1/7
概念調整
與提案
1/14
設計概念
與情境
12/17
隱喻設計
11/19
色彩構成
10/8
(個人) (小組)
遊戲設計
11/26
立體構成
11/5
視覺美感
10/15
3
主題報告
當代大師
設計大師 報告日期 報告同學
原研哉 10/1 Winny
盐田千春 10/8 謝芝嫻
草間彌生 10/15 李修竹
Jonathan Hoefler (Netflix) 10/22 陳柔羽
Ian Spalter (Netflix) 10/29 黃永約
Ludwig Mies van der Rohe 11/5 蘇玉君
Georg Jensen 11/12 李亦婷
Philippe Starck 11/12 鄭宇劭
深澤直人 11/19 朱亭宇
Cas Holman (Netflix) 11/26 陳丹
Tim Brown (TED) 12/3 伍欣湉
Timothy Prestero (TED) 12/10 石乃耘
Tony Fadell (TED) 12/17 蔡旻潔
Paul Bennett (TED) 12/24 林家煒
Don Norman (TED) 1/7 陳妙佳
一人挑選一位當代大師
進行報告分享:
3~5頁的簡報:
- 生平背景
- 經典作品、著作、專案
- 設計風格、理念思維
報告者準備5分鐘的PPT上台說明
報告前一天中午12:00前上傳至
雲端硬碟/B_當代大師主題報告
(檔名格式:自選主題_報告者姓名)
4
課堂
筆記與心得
第1週 第2週 第3週 第4週 第5週
- Team 1 Team 2 Team 3 Team 4
第6週 第7週 第8週 第9週 第10週
Team 1 Team 2 Team 3 Team 4 Team 1
第11週 第12週 第13週 第14週 第15週
Team 2 Team 3 Team 4 Team 1 Team 2
第16週 - - - -
Team 3 - - - -
每堂課輪流製作心得筆記
A4 word至少一頁
隔天17:00前放上
雲端硬碟/A_課堂筆記與心得
(檔名格式:Week 1_Name)
遲交者視同沒交
深澤直人
當代
大師
運用隱喻創造對造型的想像體驗
隱喻設計
7
By Bathroom Mania
By Mr. P
By Philippe Starck
設計大師的性暗示
By Mendini Alessandro
8
會心一笑的設計
9
設計的幽默感
10
影響行為的設計
11
HAPTIC|五感の覚醒
津村耕佑 | KAMI TAMA
Rebody
Matthieu Manche | Mom’n baby
Human Body
深澤直人 | Juice Skin
Joke
挾土秀平 | Geta
Barefoot
Panasonic Design Company | Gel Remote Control
Alive
鈴木康広 | Cabbage Bowls
Reproduction the real
原研哉 | Humidifier
The humidifying effect becomes visible
平野敬子 | Paper Wastebasket
Process
24
「隱喻」偷偷改變你的思考方式
人們對概念的思維建基於隱喻性
我們依賴簡單且熟悉的東西來理解複雜和遙遠的事物
心理思想建立在物理思想上
而我們以物理隱喻來理解這些抽象概念
把時間比喻成金錢(花時間)、情緒比喻成方向(心情盪到谷底)
隱喻不僅存在於語言中
而且還與我們共同體驗生活
比如身體溫暖與平易近人在腦海裡連結,
所以接觸到溫暖的事物時激起了個性親切的想法。
Reference: https://www.mplus.com.tw/article/2131?ref=2138
25
方法特質
• 將中心概念與關聯概念
連接起來
• 資訊視覺化以激發無限
潛能
• 全面調動分析能力和創
造能力的一種思考方法
心智圖
Reference: https://learningfundamentals.com.au/dont-understand-
something-break-it-down-with-mindmaps/#lightbox/0/
26
執行方式
工具需求:
• 白紙一張
• 至少三種顏色的色筆
1. 將思考主題,畫或寫在圖紙
的中央
2. 順時鐘寫上聯想的關鍵字
用不同顏色拉線與主題關聯
3. 放射狀向外延伸關鍵字
用色筆將關聯的關鍵字拉線
做關聯
4. 在關鍵字旁加上輔助的圖案
用以引發更多聯想
5. 將互有關連的字(可能是不同
分支),用虛線連接起來
心智圖
Reference:
https://www.managertoday.com.tw/articles/view/2575
27
應用時機
• 紀錄、報告、回憶
• 腦力激盪、捕捉創意
• 澄清觀點:整合、摘要
• 規劃:活動、演講、研究
• 問題的解構與分析
• 團隊的溝通與建造
心智圖
28
產品造型
隱喻設計
利用心智圖發想光的隱喻元素
透過斷用連卡發想造型概念
每人
利用面構造
創造一個帶有隱喻設計的桌燈
長寬高至少有一個軸向長度>40cm
完成後,為他命名
29
4:00|評圖
從班上所有作品中挑選:
兼具主題性與美感的立體造型 x3
#評價1 #評價2 #評價3
• 課堂筆記心得
• 當代大師:Cas Holman
作業
• 今日練習請上傳
31
課堂
筆記與心得
第1週 第2週 第3週 第4週 第5週
- Team 1 Team 2 Team 3 Team 4
第6週 第7週 第8週 第9週 第10週
Team 1 Team 2 Team 3 Team 4 Team 1
第11週 第12週 第13週 第14週 第15週
Team 2 Team 3 Team 4 Team 1 Team 2
第16週 - - - -
Team 3 - - - -
每堂課輪流製作心得筆記
A4 word至少一頁
隔天17:00前放上
雲端硬碟/A_課堂筆記與心得
(檔名格式:Week 1_Name)
遲交者視同沒交
32
主題報告
當代大師
設計大師 報告日期 報告同學
原研哉 10/1 Winny
盐田千春 10/8 謝芝嫻
草間彌生 10/15 李修竹
Jonathan Hoefler (Netflix) 10/22 陳柔羽
Ian Spalter (Netflix) 10/29 黃永約
Ludwig Mies van der Rohe 11/5 蘇玉君
Georg Jensen 11/12 李亦婷
Philippe Starck 11/12 鄭宇劭
深澤直人 11/19 朱亭宇
Cas Holman (Netflix) 11/26 陳丹
Tim Brown (TED) 12/3 伍欣湉
Timothy Prestero (TED) 12/10 石乃耘
Tony Fadell (TED) 12/17 蔡旻潔
Paul Bennett (TED) 12/24 林家煒
Don Norman (TED) 1/7 陳妙佳
一人挑選一位當代大師
進行報告分享:
3~5頁的簡報:
- 生平背景
- 經典作品、著作、專案
- 設計風格、理念思維
報告者準備5分鐘的PPT上台說明
報告前一天中午12:00前上傳至
雲端硬碟/B_當代大師主題報告
(檔名格式:自選主題_報告者姓名)
課程
預告
遊戲設計
臺灣科技大學.2021
王思如
設計理論
與技法

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FDI 20231225
 
Persona 20231228
Persona 20231228Persona 20231228
Persona 20231228
 
SD 20231222
SD 20231222SD 20231222
SD 20231222
 

Design Method & Skill_20211119