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Retail and eCommerce marketing has quickly evolved to be a data-driven field. Top retailers are consolidating, analyzing, and leveraging data from multiple sources to power personalized, targeted, and highly engaging marketing campaigns. Nathan Decker from evo.com, a popular online retailer of action sports gear and fashion apparel, will join the stage with Andrew Pearson from Windsor Circle to discuss how in a short 4 years they've been able to drive higher customer retention by integrating purchase history, product catalog, customer profile, census data, traffic acquisition source, on-site browse search behavior, cart abandonment, email engagement, and more. Since retailers are now able to automatically deliver relevant content at the optimal time in the customer lifecycle, Windsor Circle is seeing clients consistently drive 50-80% open rates and 5-25% click rates from such data-driven campaigns. In this 45-minute session, Nate and Andrew will reveal best practices, common pit-falls, and a planning methodology to prioritize content and campaign development based on the most important retention metrics.