1. Content, the easy way Date: October 18, 2011 Author: Wil Reynolds (@wilreynolds)

2. This is content 2

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7. Tale of 2 pieces of content 7

8. Snowboard Binding Buying Guide 8

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13. THE END… 13

14. 3,781 words later 14

15. Or this approach 15

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18. BE USEFUL 18

19. Wouldn’t a 3 min video be ideal? 19

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21. Adding a year to your product categories 21

22. Don’t forget to look at your “year” traffic 22

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24. Triple digit growth4 characters 24

25. Applies to Video 25

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27. 27

28. Getting a content strategy started 28

29. 29

30. STOP!!!!!! 30

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32. Word puzzle 32

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37. Remember… 37 Pandas beat Jackasses

38. Let’s continue… 38

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43. Speed is a competitive advantage 43

44. Is your blog killing your site theme? 44

45. Ruining your content theme? 45

46. 46

47. Don’t ask why 47

48. Happened to us… 48

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50. Be careful with common elementsTag cloudsNav itemsArchives 50

51. Re-Build Broken Assets 51

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54. Find the people who will care 54

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57. Would you like to get a link from a competitor? 57

58. Develop something everyone in your industry wants 58

59. Put it on a microsite UNBRANDED! 59

60. Use image search 60

61. A real “award” is content 61

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64. Respect the fact that these are high quality sites 64

65. Real PR 65

66. Real high value content 66

67. Make your infographic fail proof 67

68. Find LONG Posts w/ great info NO ONE wants to read 68

69. Take the data out 69

70. Make a pretty infographic 70

71. Review all their backlinks + comments 71

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73. Works great for history of XYZ brand 73

74. Switch gears 74

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83. Google Patent search for content 83

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85. Master the content pivot 85

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