More with Less: Make Better Products by Making Companies Better
When the volume of design projects steadily grows while your team's capacity remains constant, traditional design processes fall apart. You find yourself agonizing over which projects to favor and which to neglect, which corners to cut, and which precious few fundamentals to defend. It doesn't have to be this way. Using stories from real teams, I'll explore how overworked designers have successfully broken free from the daily grind, reinvented themselves as design facilitators and coaches, and taught their companies to practice better design at all levels. Attendees will leave with a new way of looking at their roles within their companies, a set of collaborative design techniques and methods to explore, and a renewed belief that they can help their companies deliver good design for all projects.
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More with Less: Make Better Products by Making Companies Better
- 1. MORE WITH LESS Making better products by making companies better IA Summit 2012 Will Sansbury @willsansbury w@willsansbury.com #MoreWithLess
- 2. #MoreWithLess Will Sansbury Too much work, too little time WORK YOU NEED TO DO CHANCES OF SUCCESS WORK YOU PIT OF CAN DO DESPAIR
- 3. #MoreWithLess Will Sansbury Natural response is to lighten the design process http://www.flickr.com/photos/mashleymorgan/3862015468/
- 4. #MoreWithLess Will Sansbury Kill the churn http://www.flickr.com/photos/brantley/5173052778/
- 5. #MoreWithLess Will Sansbury ❝The bigger risk for most startups is building something nobody wants.❞ Ash Maurya in Running Lean: Iterate from Plan A to a Plan That Works
- 6. #MoreWithLess Will Sansbury Clarity of WHO
- 7. #MoreWithLess Will Sansbury WHO: Red flags Scope ballooned as edge cases were discovered Features were justified by anecdotes from a single customer ❝Yeah, I can imagine somebody wanting that some day...❞ ❝Personas? I think Marketing did some.❞
- 8. #MoreWithLess Will Sansbury WHO: Solution Ad-hoc persona workshop Value alignment over accuracy
- 9. #MoreWithLess Will Sansbury Clarity of WHAT http://www.flickr.com/photos/khawkins04/5303966478/ http://www.flickr.com/photos/atbaker/2947641919/
- 10. #MoreWithLess Will Sansbury WHAT: Red flags Project leads couldn’t agree on priorities Requirements were poorly articulated, with too much information implied or omitted Team was easily bogged down in debates about design What we built didn’t match what we designed and didn’t meet project objectives
- 11. #MoreWithLess Will Sansbury WHAT: Solution Product principles A set of explicit agreements to guide design and implementation trade-offs
- 12. #MoreWithLess Will Sansbury Clarity of WHY
- 13. #MoreWithLess Will Sansbury WHY: Red flags Estimate was much larger than anticipated Semantic arguments about requirement details were frequent Requirements were interpreted extremely literally Team’s user-centric focus atrophied Team lacked heart, drive, passion
- 14. #MoreWithLess Will Sansbury WHY: Solutions Product or release charter Get goals agreed to, written down, and consistently visible to the team ❝We’ll know we’re successful when...❞
- 15. #MoreWithLess Will Sansbury When a team understands WHO, WHAT, and WHY, they will create value in less time.
- 16. #MoreWithLess Will Sansbury When it comes to strategy, how can you move from consumer to collaborator?
- 17. #MoreWithLess Will Sansbury Thank you! Will Sansbury @willsansbury w@willsansbury.com