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How to develop a good looking content marketing plan Slide 1 How to develop a good looking content marketing plan Slide 2 How to develop a good looking content marketing plan Slide 3 How to develop a good looking content marketing plan Slide 4 How to develop a good looking content marketing plan Slide 5 How to develop a good looking content marketing plan Slide 6 How to develop a good looking content marketing plan Slide 7 How to develop a good looking content marketing plan Slide 8 How to develop a good looking content marketing plan Slide 9 How to develop a good looking content marketing plan Slide 10 How to develop a good looking content marketing plan Slide 11 How to develop a good looking content marketing plan Slide 12 How to develop a good looking content marketing plan Slide 13 How to develop a good looking content marketing plan Slide 14 How to develop a good looking content marketing plan Slide 15 How to develop a good looking content marketing plan Slide 16 How to develop a good looking content marketing plan Slide 17 How to develop a good looking content marketing plan Slide 18 How to develop a good looking content marketing plan Slide 19 How to develop a good looking content marketing plan Slide 20 How to develop a good looking content marketing plan Slide 21 How to develop a good looking content marketing plan Slide 22 How to develop a good looking content marketing plan Slide 23 How to develop a good looking content marketing plan Slide 24 How to develop a good looking content marketing plan Slide 25 How to develop a good looking content marketing plan Slide 26 How to develop a good looking content marketing plan Slide 27 How to develop a good looking content marketing plan Slide 28 How to develop a good looking content marketing plan Slide 29
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Ricardo Molina at Tech Fest London 19th June 2015. A wonderful presentation packed full of tips for a better content marketing strategy.

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How to develop a good looking content marketing plan

  1. 1. How to develop a good looking content marketing Plan Ricardo Molina – Co-founder & Director - BrightBull
  2. 2. About BrightBull We are a B2B marketing agency and consultancy reinvigorating the way in which B2B event companies generate leads and revenue through inbound marketing. Our team has been developing event marketing strategies and campaigns for over 15 years focusing on the results that matter most to events businesses, growth and revenue. Trusted by: #ppaconnect www.brightbull.co.uk/ppaconnect @BrightBull
  3. 3. Objectives of Content #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  4. 4. Traffic Engage = Adding value = Not about your event Social media engagement
  5. 5. The Boss Time Resources Obstacles to creating content
  6. 6. How to sell This to the big boss #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  7. 7. Great Content but I need to sell my stuff? #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  8. 8. 96%of website visitors are not ready to buy Source: HubSpot 50% of qualified leads are not ready to purchase immediately. Source: Gleanster
  9. 9. Blogs attract traffic to your website & drive SEO Each blog has a link to downloadable ebook Every content asset will contain CTA to Lead Generation + event website All leads will be sent event information many times Each blog will have a CTA to your event too Leads will be on your DB to promote other events too
  10. 10. This model works #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  11. 11. A simple Content Marketing amplification Plan #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  12. 12. The goal is to repurpose the same content and create as many assets as possible Raw Video It is not rocket science. It is meant to be simple #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  13. 13. A blueprint we devised internally and we follow it with all our clients Content Assets 15Raw Content =At least 3 months worth of content. 1 every week #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  14. 14. Applies to any content generated from events or even your own publications Presentations from speakers Event programmes Conversations with potential speakers at research stage #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  15. 15. Raw Content Blueprint eBook Slideshare s InfographicInterviews 4min Videos 15 2 2 1 Speakers, end users, reaseach calls Lead Generation at Top of Funnel ebooks Based on ebook + Stats gathered If you have footage
  16. 16. Most event businesses stop here, and dump all content somewhere on their site with everything behind a gate - Content is not picked up by SEO - There is no visibility for the user - No value add - You are not driving additional traffic to your site - This is no lead generation campaign #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  17. 17. Amplification #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  18. 18. Our own case study: When you blog sporadically vs blogging consistently It is meant to be simple The blog
  19. 19. Raw Content Your blog is your tool eBook Slideshar e Infographic Blog Interviews Blog Blog Blog 15 15 2 2 2 2 1 1 Blogs
  20. 20. Groups Profiles Company D1 D2 D3 D4 D5 D6 Event Website / Blog 1 Blog Actions to promote blog Resist the temptation to sell event The aim is to drive traffic to site and add value through content Content 1
  21. 21. Add CTAs in your blog page + Links to your event
  22. 22. The Tech tools That will make this very easy #LoveEventTech info.brightbull.co.uk/techfest @BrightBull
  23. 23. Tools: Blogging Your own CMS will have one
  24. 24. Tools: Content and Blog Writing
  25. 25. Tools: Simple Design of Content Pieces Self-serve
  26. 26. Tools: Landing Page Design + Forms Your own email platform
  27. 27. Tools: Amplifying Aggregator with amplification
  28. 28. Tools: SEO Not cheap but very good
  29. 29. Thank you! Ricardo Molina - @brightbull Ricardo@brightbull.co.uk Download the slides here: info.brightbull.co.uk/techfest Image credits: https://www.flickr.com/photos/wscullin/3770016707 https://www.flickr.com/photos/7953061@N02/14265784357 https://www.flickr.com/photos/92414546@N04/14441260000 https://www.flickr.com/photos/mbiddulph/5310895988 https://www.flickr.com/photos/streetmatt/15851429459/ https://www.flickr.com/photos/wiertz/10610370136 https://www.flickr.com/photos/rpmarks/16971428607 https://www.flickr.com/photos/gozalewis/3351037214/
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Ricardo Molina at Tech Fest London 19th June 2015. A wonderful presentation packed full of tips for a better content marketing strategy.

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