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Concierge & Pitch MVP
   Simon Marcus | @lycaonmarcus
My 40 Year Old
    Corporation Can Pivot
      Faster Than You


Simon Marcus | @lycaonmarcus
What is an MVP?


      Minimum Viable Products are
     experiments meant to invalidate
        your riskiest assumption.




Simon Marcus | @lycaonmarcus
When do we do Pitch MVP?




Simon Marcus | @lycaonmarcus
Why do we do an MVP?
  • Invalidate more assumptions
  • Find earlyvangalists who will test what you
    build
  • Learn what they need




Simon Marcus | @lycaonmarcus
What’s a Pitch MVP?




Simon Marcus | @lycaonmarcus
Yes, This Can Work




Simon Marcus | @lycaonmarcus
What is a Concierge MVP?




Simon Marcus | @lycaonmarcus
Why do a Concierge MVP?
  • Confirm your solution meets earlyvangalist
    expectations
  • Super rich learning about what your
    solution will look/feel like
  • Lock down earlyvanglists for your next
    MVP



Simon Marcus | @lycaonmarcus
Our Concierge MVP Story




Simon Marcus | @lycaonmarcus
Our Concierge MVP Story




Simon Marcus | @lycaonmarcus
5 Take-Aways
  • Validate your understanding of the
    problem before doing MVPs
  • Pitch MVPs are great for getting a lot of
    people to follow up with
  • Concierge are great for learning about
    your solution
  • Really, Get Out of the Building


Simon Marcus | @lycaonmarcus
Thanks!
       Simon Marcus | @Lycaonmarcus


                          tlclabs.co
                   Anonymous Feedback:
                   sayat.me/lycaonmarcus

Simon Marcus | @lycaonmarcus

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Concierge & Pitch MVP

  • 1. Concierge & Pitch MVP Simon Marcus | @lycaonmarcus
  • 2. My 40 Year Old Corporation Can Pivot Faster Than You Simon Marcus | @lycaonmarcus
  • 3. What is an MVP? Minimum Viable Products are experiments meant to invalidate your riskiest assumption. Simon Marcus | @lycaonmarcus
  • 4. When do we do Pitch MVP? Simon Marcus | @lycaonmarcus
  • 5. Why do we do an MVP? • Invalidate more assumptions • Find earlyvangalists who will test what you build • Learn what they need Simon Marcus | @lycaonmarcus
  • 6. What’s a Pitch MVP? Simon Marcus | @lycaonmarcus
  • 7. Yes, This Can Work Simon Marcus | @lycaonmarcus
  • 8. What is a Concierge MVP? Simon Marcus | @lycaonmarcus
  • 9. Why do a Concierge MVP? • Confirm your solution meets earlyvangalist expectations • Super rich learning about what your solution will look/feel like • Lock down earlyvanglists for your next MVP Simon Marcus | @lycaonmarcus
  • 10. Our Concierge MVP Story Simon Marcus | @lycaonmarcus
  • 11. Our Concierge MVP Story Simon Marcus | @lycaonmarcus
  • 12. 5 Take-Aways • Validate your understanding of the problem before doing MVPs • Pitch MVPs are great for getting a lot of people to follow up with • Concierge are great for learning about your solution • Really, Get Out of the Building Simon Marcus | @lycaonmarcus
  • 13. Thanks! Simon Marcus | @Lycaonmarcus tlclabs.co Anonymous Feedback: sayat.me/lycaonmarcus Simon Marcus | @lycaonmarcus

Hinweis der Redaktion

  1. When do you do an MVP?
  2. MVPs will cut off options
  3. Pitching a specific solution, trying to get them to give you some sort of currency. Money for deliveryLetter of intent saying they’ll buy it when it’s readyEmail addresses saying they will use it when ready- Can be very good for getting a lot of leads to test future MVPs
  4. Created a video intended to get Y Combinator’s attentionAt private beta in 2008, they put a video on DIGG that had easter eggs aimed at the DIGG audience, got 70,000 emails in 24 hoursDon’t ignore your roledex, use your contacts to get your pitch in front of people who can make things happen for you, ask your friends who they know who you can pitch to – particularly important in B2B
  5. MoneyLetter’s of intentEmail addresses