1. Oracle Cloud Strategy
Alex LAU
Industry Solution Director

2. The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing
decisions. The development, release, and timing of any
features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
2
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

3. Oracle Solutions for Cloud Consumers and Providers
Cloud Services for
Consumers
Cloud Products & Services for
Enterprise IT and
Service Providers
Cloud
Most Complete Cloud Solutions in the Industry
3
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4. Service Types: IaaS, PaaS, SaaS
Business End User
Customizations
Customizations
Application
Application
Platform
SaaS Cloud
Service
Provider
PaaS Cloud
IaaS Cloud
Key
Driver
4
Consolidation
App Development
New Capability
Cost Savings
Focus
Speed
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Service Provider
Developer
Customizations
Consumer
IT Professional
Consumer
Different Users

5. Deployment Models: Private, Public, Hybrid
Exclusive
Private Cloud
• CapEx & OpEx
• Control & visibility
• Not shared
5
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Shared by multiple organizations
Hybrid Cloud
• Cloudbursting – overdraft
for peak loads
• Dev/Test & production
• B2B integration
Public Cloud
• OpEx
• Outsourced services
• Shared by multiple orgs

6. 6
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7. Cloud Adoption Is Rising
40%
37%
Percent of Customers
35%
30%
25%
29%
26%
20%
15%
Private Cloud
Public Cloud
14%
10%
5%
0%
2010
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012
7
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2012

8. PaaS Outpacing IaaS
Application Server as a Service
Platform as a Service
(PaaS)
Database as a Service
Private
2010
2012
Identity as a Service
Public
Storage as a Service
Infrastructure as a Service
(IaaS)
2010
Compute as a Service
Dev/Test as a Service
0%
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012
8
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10% 20% 30% 40% 50% 60%
2012

9. Business Justification
Quantifying the Business Benefit of Cloud Services
Benefit
+
Benefit
+
Benefit
Automation:
Standardisation:
Virtual Machine
Servers
IaaS
Operating System
PaaS
Database
SaaS
Middleware
Storage
measured in terms of
reduced data centre
space, power, cooling,
less technologies, etc
measured in terms of
reduced skill and
effort required in
provisioning /
chargeback
processes
$
Outsourced
hosting and
operation of
applications1
$
Platform instances
provisioned from a
common template
(e.g. database)
Applications
Consolidation:
measured in terms of
operational savings,
software updates,
patching, etc
$
Outsourced
hosting and
operation of
applications1
$
Platform
consolidation
(e.g. database)
$
Automated
delivery of end
user ready
applications
$
Automation of userready platforms
(including
chargeback)
$
Operating System
Instances (OSI’s)
provisioned from a
common template
$
Multiple physicals
merged together
using virtualisation
(P2V)
$
Automated
provisioning, metering
& monitoring of OSI’s
(including
chargeback)
1
9
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_
Cost
Application
Remediation:
measured as cost /
effort of functional
changes for
workload to adopt
Cloud Service
$
Cost to migrate
business processes
to SaaS applications
$
Cost to remediate
existing workloads
to standardised
PaaS
$
Cost to re-host
existing workloads on
new infrastructure
with equivalent
Operating System
Assumes SaaS is procured from external provider (and not engineered internally)

10. Case
Study
Private PaaS Examples
•
Solution:
– JAP – Java Application Platform
– DHP – Database Hosting Platform
– CHP – Compute Hosting Platform
– Centralized deployment of 200+ apps
– Oracle:
• WebLogic Server 10.3
• Oracle Database 11g
• Solaris
• Sun M-Series/T-Series
•
Solution:
– “Oracle as a Service” PaaS
– Consolidate 300 small to medium
database environments onto 3 grids
– Advanced chargeback model for cost
recovery
– Oracle:
• Oracle Database 11g
• Exadata
•
Solution
– Oracle Database as a Service (PaaS)
with eGRID
– Consolidation of >60 applications
until now on a standardised platform
– Standardised environment, process
and pricing
– Attractive price model with very low
time to market
•
Benefits:
– 35% reduction in operating costs
– 30% reduction in project costs
– 44% power consumption avoided in
4 years, while doubling capacity
– No downtime incidents in 3 years
•
Benefits:
– 50% operating cost improvement
– P&L breakeven in Year 1
– Server utilization: 15%  80%
– Elasticity – CPU can be taken from
resource pool as needed
•
Benefits
– Very fast deployment
– Very good performance (> increase
in all areas)
– Cost reduction of > 50%
– GREEN IT: 57% fewer power used
10
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11. Roadmap to Cloud
Traditional Silos
•
•
•
•
Physical
Dedicated
Static
Heterogeneous
Consolidated
• Virtual
• Shared platform
& shared
infrastructure
• Dynamic
• Standardized
platform &
infrastructure
Private Cloud
• Self-service
• Auto-scaling
• Metering &
chargeback
• Capacity planning
Public Cloud
• Specialized
• Shared
• Standardized
Hybrid Cloud
• Federation across
public & private
clouds
• Interoperability
• Cloudbursting
Start with consolidation • Extend to private cloud • Use public cloud where appropriate
11
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12. Consolidation at PaaS and IaaS Layers
Consolidate onto standard, shared
and elastically scalable PaaS
App
App
App
App
App
• Standardized PaaS for all applications
reduces heterogeneity, cost and complexity
• Accelerated new application development
• Cost savings from less hardware, power and
data center space
PaaS
App
vs.
App
Consolidate onto shared IaaS
without standardization
12
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App
IaaS
App
• Software stack heterogeneity, cost and
complexity persists
• No administration (O&M) cost savings
• Cost savings from less hardware, power and
data center space

13. 13
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14. Oracle Cloud Computing Strategy
Complete Solutions, Complete Choice
Private Cloud
Public Cloud
SaaS
SaaS
PaaS
PaaS
IaaS
14
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Hybrid Cloud
• Management
• Security
• Integration
IaaS

15. Oracle Cloud Solutions – Complete Choice
For Cloud Providers
Oracle Managed
Cloud Services
Applications
Applications
Managed Cloud
Service
Cloud Control
Oracle Cloud
Oracle Cloud Applications Services
Platform as a Service
SOA Suite &
BPM Suite
Data Integration
& GoldenGate
Identity &
Access Mgmt
WebCenter User
Engagement
Cloud Application Foundation: WebLogic Server,
Coherence, JRockit, Exalogic Elastic Cloud
Oracle Database, MySQL,
Exadata Database Machine
Oracle Cloud Social Services
Technology Managed
Cloud Service
Oracle Cloud Platform Services
Engineered Systems
Infrastructure as a Service
Oracle Solaris
Ops Center
Oracle Enterprise Manager
Cloud Management
Oracle Applications
For Cloud Consumers
Oracle VM for SPARC (LDom)
Solaris Zones
Oracle Linux
Oracle VM for x86
Servers, SuperCluster
Storage
Network Fabric
15
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Oracle Cloud Common
Infrastructure Services

16. Oracle Cloud Applications
Enterprise Resource
Planning
SaaS
Sales & Marketing
PaaS
Customer Service
and Support
IaaS
Planning and
Budgeting
Human Capital
Management
Talent
Management
Financial Planning
•
•
•
•
16
100% open standards-based business applications
Built on shared, elastically scalable platform
Choice of deployment: on-premise, private, public, hybrid
Easy integration and extension
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

17. Oracle Cloud Platform
SOA Suite &
BPM Suite
SaaS
Data Integration
& GoldenGate
Identity &
Access Mgmt
WebCenter User
Engagement
Cloud Application Foundation, WebLogic Server,
Exalogic Elastic Cloud
PaaS
Enterprise
Manager
Oracle Database, MySQL,
Exadata Database Machine
IaaS
• Best of breed, enterprise-grade components:
• #1 Application Server
• #1 Database
• #1 Identity Management
• Shared and elastically scalable
• Comprehensive platform services:
• SOA/BPM • Data Integration • Identity Management • User Engagement
• Standards-based
17
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18. Oracle Cloud Infrastructure
Oracle Solaris
SaaS
Oracle VM for SPARC (LDom)
Solaris Zones
Oracle Linux
Oracle VM for x86
Sun Servers, SuperCluster
PaaS
Storage
IaaS
Networking & Data Center Fabric
• Best Unix and Linux OS
• Broad range of server virtualization and clustering options
• SPARC & x86 servers
• Flash, disk, tape storage
• Networking fabric
18
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Enterprise
Manager

20. Exadata, Exalogic, OVCA, SPARC SuperCluster
Extreme Performance, Engineered Systems
• Unmatched performance, simplified deployment, lower total cost
• Building blocks for consolidation and cloud computing

21. Oracle Infrastructure as a Service (IaaS) On Premise
with Capacity on Demand
 Engineered Systems hardware & hardware support
for a monthly fee
 No upfront capital expenditure, OPEX not CAPEX
 Usually lower total cost than purchasing system
 On Premise
 Deploys behind customer’s firewall
 Control and visibility over the system
 Elastic Compute Capacity on Demand1
 For peak workloads and high availability
 Pay only when needed
 Oracle Platinum and PlatinumPlus Services2
 Higher level of support including patching services
 Quarterly advisory services for system security,
performance, and availability
21
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1.
2.
Eligible systems include Oracle Exadata, Exalogic, Exalytics and SPARC SuperCluster.
Eligible systems include Oracle Exadata, Exalogic, and SPARC SuperCluster.

22. From Best-of-Breed to Engineered Systems
Best-of-Breed
System Elements
Customer integrated
22
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Optimized Solutions
Engineered Systems
Predictable, lower risk
guided deployments
Extreme performance,
efficiency,

23. 23
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24. Oracle Enterprise Manager 12c
Full Cloud Lifecycle Management for Full Cloud Stack
4. Meter, Charge, Optimize
• Metering resource utilization
• Chargeback/Showback
• Optimize performance,
capacity, QoS
3. Manage & Monitor
the Cloud
• Auto-scaling
• Full stack management
• End-user, businesslevel, app monitoring
24
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1. Plan & Setup the Cloud
•
•
•
•
Capacity & consolidation planning
Asset discovery
Bare-metal provisioning
Policy setup
2. Build, Test & Deploy Apps
on the Cloud
• Packaging apps as assemblies
• Testing applications
• Self-service provisioning

25. Oracle: Self-Service Private IaaS for Dev/Test
Case
Study
Scope/Scale:
• 2600+ physical servers with
over 10,000+ VMs
• 4,000+ developers submitting
45,000+ jobs
Results:
• Develop wait time reduced
from weeks to <1 hour
• People required reduced from
12 to1
• Server utilization – 80+%
overall, 90+% peak
• 75% less power and space
25
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26. Oracle Private Cloud Products
Oracle
Enterprise
Manager
Cloud Stack
Management
Cloud Lifecycle
Management
Applications
Bespoke Apps
Oracle Apps
ISV Apps
Platform as a Service
SOA Suite &
BPM Suite
Data Integrator
& GoldenGate
Cloud Application
Foundation (WebLogic)
Security:
Identity Mgmt
User Engagement:
WebCenter
Oracle Database
Infrastructure as a Service
BusinessDriven
Application
Management
26
Oracle Solaris
Oracle Linux
Oracle VM for SPARC
Solaris Containers
Oracle VM for x86
Servers
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Storage

27. Oracle Managed Cloud Services
The Natural Choice for Managing Oracle Applications in the cloud
Singular Focus on Red Stack
Your Unique Connections to Oracle
Massive Scale, Highly Secure

Accelerated upgrades
 Find one – fix many

1.25Tn business transactions per day

Certified configurations optimized
across stack
 Early insights into patch releases

5.34Bn database transactions/hr at peak
 Access to Oracle Product Dev for
fastest issue resolution – no 3rd party
delay

World’s largest Oracle VM & Linux Grid

41+ petabytes of managed storage
 Immediate input to Development roadmap

The most Security offerings in the market

Advanced SIEM- predictive incident mgt

Go-Live Center reduces post-go-live
issues 54%
27
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28. Oracle Managed Cloud Services
Proven Value across 500+ customers in the cloud
Genworth Financial, Inc. says,
“Upgrading to Oracle E-Business Suite 12.1.2 in the cloud allowed us to take
advantage of several new enhancements. It was important for us to focus on a
strong, integrated product, as this allowed us to keep our support costs low while
continuing to meet our business requirements.”
Casas GEO S.A.B. de C.V. says,
“PeopleSoft Human Resources in the cloud enabled us to consolidate
payroll management , automating processes and unifying 125 business
units in a single system. We have achieved return on investment in just
seven months.”
Take-Two Interactive Software says,
“The greatest thing about using Oracle Managed Cloud is that we no
longer worry about the performance of our JD Edwards EnterpriseOne
environment. It is like a dial-tone; we expect and know that it is available
around the clock.”
28
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29. Oracle Lifecycle Services
Experts from across Oracle Serving You
Oracle Experts
Helping You
Succeed with
Your Oracle
Investments
Complete
Support for
Oracle Hardware,
Software, and
Engineered
Systems
Mission Critical
Support Services
for All Oracle
Applications and
Technologies
Your Complete
Training Source
for Oracle
Hardware and
Software
Extend Your Oracle
Investments to the
Cloud with Value,
Choice, and
Confidence
One Oracle Managed Cloud Service Delivery Manager Assigned to You
29
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30. Oracle Powers Many Third Party Clouds
30
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31. 31
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32. Oracle Integration: Complete, Open, Unified
Business Process Management
Social
Design
BPM Studio
Process Composer
Process Space
Execution
Workspace
Business Rules
Process Execution
Service-Oriented Architecture
Business Activity Monitoring
Service Bus
Oracle Event Processing
Cloud
On-premise
Business to Business
Apps
Services
Platform
Apps
Mainframe
DB
EDI
XMLs
Industry
Data Integration
GoldenGate
Real-time Data Integration
32
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Loading, Transformation
Bulk Data
Big Data
Enterprise Data Quality
Product DQ
Customer DQ

33. Cloud Security
Securing the Cloud Inside Out
Applications
Governance, Risk and Compliance
• End-to-End Protection
Fraud Prevention
Platform as a Service
- From Applications to Disk
Identity and Access Management
• Complete Choice
- Open, Standards-based
Multi-factor Authorization and Privileged User Management
Data Encryption and Masking
Activity Monitoring
Infrastructure as a Service
• Best of Breed
- Integrated and Integratable
Strong Authentication
Server Hard Partitions
Role-based Access Control
Secure Virtualization
Hardware Cryptographic Acceleration
Network, Disk and Tape Encryption
33
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Auditing

34. 34
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35. Oracle Cloud
Platform Services
Application Services
Social Services
Common Infrastructure Services
35
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36. Oracle Cloud
Design Goals
• Broadest platform and application offering
• Built on industry standards – SQL, Java, HTML5, Web
• Transparently run in the cloud – zero application code changes
• Self-service control for users
• Complete data isolation and flexible upgrades
• Service-Oriented Architecture – on-premise integration
• Built-in Business Intelligence, social & mobile
36
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37. Oracle Cloud: Complete Suite of Integrated Services
Application
Services
Global
Human
Resources
Talent
Management
Social
Marketing
Social
Services
Platform
Services
Database
Infrastructure
Services
37
Sales
Database
Backup
Object
Storage
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Marketing
Social Engagement
& Monitoring
Java
Compute
Developer
Enterprise
Resource
Planning
Service
Mobile
Messaging
Social
Network
Social Data
& Insight
Documents
Cache
Enterprise
Performance
Management
Business
Intelligence
Identity
Sync
Cloud
Marketplace

38. Oracle Cloud: Summary
• Complete – broad suite of technology & business applications
• Open – based on standards with no “lock-in”
• Integrated – designed PaaS, SaaS, Social to work together
• Architecture – designed like a modern enterprise private cloud
• Benefits – greater speed, lower cost, lower risk
38
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39. 39
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40. Oracle Cloud Computing Strategy
Complete Solutions, Complete Choice
Private Cloud
Public Cloud
SaaS
SaaS
PaaS
PaaS
IaaS
40
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Hybrid Cloud
• Management
• Security
• Integration
IaaS

41. Oracle Consulting Cloud Services
Optimize
Automate
Consolidate
Standardize
Roadmap
Define strategy
and roadmap
for Cloud
Define a single
solution for a
given problem
Reduce the
footprint of
deployed
applications
Increase
automation and
reduce manual
tasks for
managing IT
Achieve new
operational
models &
greatest
efficiency
Oracle Consulting helps you plan your path to cloud computing
41
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42. Oracle Cloud Computing: Complete Choice
Recommendations
1. Develop a cloud strategy and roadmap that’s right for you
2. For private clouds, start with consolidation
3. Extend to self-service private cloud
4. Use public cloud if requirements are met
42
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43. VIDEO:
VIDEO:
Cloud Odyssey: A Hero’s Quest
Cloud Odyssey: A Hero’s Quest
43
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44. Calling All Heroes!
Visit the Cloud Odyssey Facebook page to
learn how you can join the crew!
https://www.facebook.com/CloudOdyssey
44
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45. oracle.com/cloud
www.facebook.com/OracleCloudComputing
@OracleCloudZone
45
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#oraclecloud

46. Graphic Section Divider
46
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Insert Information Protection Policy Classification from Slide 12

47. 47
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48. 48
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49. Lawrence Livermore National Labs
World-Class Facility for Scientific Innovation
Infrastructure & Platform as a Service
Challenges
• Sub-optimal application silos
• Delayed fulfillment of platform requests
• Poor end-to-end visibility, many point tools
Solution
• IaaS using EM12c and OVM
• Rapid BPEL-based MW platform deployments
• Simplified cloud operations
Standardized Rollouts – Faster Delivery – Proactive Management
49
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Case
Study

50. Case
Study
HDFC Bank
India’s Leading Bank
Database as a Service
Challenges
• Sprawl of non-standard databases
d
• Delayed rollout of new services
• Under-utilized infrastructure
Solution
• DBaaS using EM12c and Exadata
• Single click provisioning in minutes
10X Faster App Rollout – Rapid Consolidation – Easier Management
50
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51. GE Healthcare
Case
Study
Provider of Medical Technologies
Application as a Service
Challenges
• Complex Dev/Test environment setup
• Very long release cycles (2+ months)
• High CapEx, lack of usage accountability
Solution
• Siebel running on virtualized shared
environment
• Rapid provisioning
• Metering and chargeback
100+ Times Faster to Deploy – Usage Accountability – Better Compliance
51
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52. Garmin: OLTP Consolidation
Faster
Month End Reports
Benefits
“Oracle Exadata helped us meet our challenges by enabling
us to consolidate to a single footprint.”
- Ed Link, Vice-President IT, Garmin
Business Objectives
99.95%
Uptime
4x Growth
Data Center
Cost Savings
Up to 11X
Pre-Exadata
12 Prod Servers
Exadata V2
DB Consolidation
Exadata V2
Dev/Test/Local Standby
• Add fault tolerance
• Reduce costs via
standardization
2012
• Simplify support model
• Performance & Scalability
Solution
• 2012: Consolidate 12 servers
onto two Half-rack Exadata
V2 systems
52
Data Guard
• Oracle E-Business Suite
• Advanced Supply-Chain
Planning
• Hyperion Reporting
• Garmin Connect custom app
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
High-Capacity
Exadata Storage
Servers
• 5 Prod
Databases
• Archived
Data
• Tape backup

53. U.S. Customs and Border Protection
Faster
Applications
Benefits
“Oracle Exadata has changed our strategic IT focus
from building systems to developing and
supporting application services critical to the
fulfillment of our national security mission.”
- Ken Ritchhart, Deputy Assistant Commissioner
Business Objectives
Storage
Savings
Maximum
Availability
Cost
Savings
10X speedup
1 Petabyte
99.95%
75% Cost
Reduction
32 billion
queries/day
Replaced $$ SAN
Exadata V2
Primary/Standby
Exadata X2-2
Primary /Standby
Exadata X2-8
Primary/Standby
• Reduce cost and complexity
• Meet availability SLAs
• Extreme scalability
Data Guard
Data Guard
Data Guard
• Consolidation
Solution
2010
• 2010: Implement V2, X2-2
• 2011: Add X2-2, X2-8
• 2012: Add X2-8, Exalogic
53
Automated Targeting
Systems
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
2010 - 2011
Automated Export
Systems
2011 - 2012
Passenger
Systems
Enterprise Data
Warehouse

54. Turkcell: DW and DB Consolidation
Faster
Reports
Storage
Savings
Reduced
Admin
10X
540 TB
20%
27 min to 3 min
(avg for 50k rpts)
600 TB to 60 TB
Benefits
“In a word, Oracle Exadata is fantastic. Almost no report
takes more than 10 minutes to run, versus hours before.
It sounds unreal, but it’s real.”
- Power User, Finance Department, Turkcell
Business Objectives
• Speed up BI
• Lean, green data center
• Prepare for big data growth
Pre-Exadata
Data Warehouse
Hitachi
USP-V
5 Racks
EMC DMX-4
5 Racks
Exadata V2
Data Warehouse
2010
Data Center
Cost Savings
80% Less Power
30 m2 Less Space
2 Exadata X2-2
DB Consolidation
2011
Original V2
Standby/Dev/Test
Data Guard
Solution
• 2010: Replace 11 racks with
1 full-rack Exadata V2 for DW
• 2011: Add 2 full-rack Exadata
X2-2s for DB consolidation
54
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• 250 TB
Raw Data
• 25 TB Compressed
• 4 Oracle Databases
• 600 TB Raw / 60 TB
Compressed
• 16-node RAC Cluster

55. Alpha Natural Resources: OLTP
Faster
Applications
Benefits
“Oracle Exadata has enabled us to deliver
exceptional service to our business users while
reducing the cost involved . Exadata has been a big
win for our business and for IT.”
- Saul Hernandez, CIO
Objectives
Reduced
TCO
Maximum
Availability
5X+ Speedup
50%
99.95%
Pre-Exadata
(Hosted)
• Reduce cost and complexity
Exadata X2-2
DB Consolidation
• Deploy Oracle E-Business Suite
quickly
• Dramatically improve
performance and availability
Data Guard
2012
Data Guard
Solution
• X2-2 for production E-Bus Suite
• X2-2 for Standby DR and test/QA
• Database Appliance for testing
55
• IBM x86 Servers
• Production
• Disaster Protection
• 3 O/S Versions
• E-Business Suite
• Test and QA
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Data Center
Cost Savings
Oracle Database
Appliance
Dev/Test

56. British Telecom: Database-as-a-Service
Benefits
Lower Costs
“What stands out … above the many other benefits of our Oracle Database consolidation onto a
private cloud is the astonishing agility it gives us. Dropping our database deployment time down
to 19 minutes from the weeks it used to take has brought us much closer to the customer service
levels our business goals demand. Being able to manage 30% more databases with 20% fewer
DBAs further confirms that standardizing on Oracle Database 11g was the right choice.’
– Surren Partabh, CTO Core Technologies, BT Operate
Business Objectives
• Lower h/w and admin costs
• Greater business agility
• Better customer service
Solution
• Reduce h/w with DB consolidation
• Standard configs: fast to deploy,
easy to manage
• Rapid self-service, user-customized
56
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
20% less IT
effort for 30%
more DBs
Greater Agility
Deploy gold image
“Gold Image:”
•6 HP blades hosting 50 RAC DBs
•Delivered in pairs: primary and DR
•Replication with ODG
ASM: 4 Common Pools of Storage
• Data
• Archive
• Online Logs
• Flashback Area
12 TB
Rapid, customized
Provisioning
Weeks to Minutes