Learn how to build your sales pipeline by using these social media tips and best practices from a panel of experts.

1. How to Build Your Sales Pipeline with Social and Emerging Media Moderated by: Laura Horton Marketing Manager, Pardot

2. Panelists Chris UschanDirector of Online Marketing Courtney WileyDirector of Digital Marketing Rob MacEwan Managing Director

3. Chris Uschan

4. Everybody’s Doing It

7. Content Hub (blog)

10. Commitment (Time, Length, Execs)

11. Support Biz Objectives

12. Listen/Participate

13. Build relationships

14. Learn

15. Try – Fail – Try

16. Measure, learn, adapt

17. Can’t do everything

18. Pick a few, do them well!

19. Junta42

20. SmartBriefs

21. Hubspot

22. Chris Brogan

23. MarketingProfs.com

24. WOM - Andy Sernovitz

25. New Marketing – David Scott

26. Made to Stick – Chip Heath

27. Groundswell - Forrester

29. Social Media for B2B is the “New Normal” 33% visit social media sites to engage in research before making a purchasing decision. 47% say social media sites influence their decision to purchase from a specific company. 26% have changed their minds about a purchasing decision after reading peer comments on a social media site.

30. B2B Marketers to Boost Spending

32. Search + connect to attract analysts, prospects, PR connects, customers

33. Establish business partnerships with like-minded organizations

34. Be everywhere all the time with hashtags and schedulers

35. Customer care inquiries, requests

36. Go deeper with RTs, @ mentions. “INgage” on a 1-to-1 level

37. Online Community and Chat

38. Find new customers through friends, provide micro-groups

39. Integrate social media results in search engines

40. Leverage Pardot data for immediate chat sessions

41. Facebook

42. “Like” customers and prospects, engage by leaving messages

43. Broadcast solution videos

44. Use photos to show off company culture

45. YouTube

46. Connect videos with landing pages

47. Increase search engine ranking + brand recognition

48. Social Bookmarking Sites

49. Generate exposure for brands, tag appropriately

50. Email marketing, prospecting via Pardot

51. Include social media channels on all outgoing emails, track links

52. Use new Pardot feature to quickly research prospectsDrive qualified traffic 2. Generate net new leads 3. Increase loyalty

53. Cost Savings Case Study INgage Networks has identified $10,000 per employee in cost savings and potential revenue AVAILABLE ONLINE at http://www.ingagenetworks.com/case-studies

54. Rob MacEwan

55. Engaging Social Media Users It’s not about selling – It’s about engaging Partners – Build your brand Thought Leaders – Learn from them Peers in Other Industries – Get referrals Competitors – Listen, Advance the Industry Customers – Promote them, Help them

57. Be Patient

58. Incorporate Social Content on your Site

59. Payoff is Longer Term

60. Figure it out now

61. Develop Success Measurements

62. Don’t get distracted

63. Focus and keep relevant

65. Link to your landing pages and forms

66. Track your links to your content

67. Do Everything

68. Let users pick the type of content they want

69. Blog, Video, Whitepaper, Email, Seminar

70. It’s just another touch