The document discusses how societies and publishers can form strategic partnerships for publishing journals. It notes that typical publishing contracts last 5 years and involve planning, RFPs, and transitions between contracts. When selecting a publishing partner, societies should consider the partner's platform capabilities and presence, author services, marketing support, business models, open research infrastructure, and ability to support the society's goals for growth and revenue diversification. The document provides examples of partnership milestones like data and archive transfers and outlines information publishers need from societies like revenue projections and strategic goals.

1. Publisher as Strategic Partner| ALPSP October 2019
Publisher as Strategic Partner
How societies and publishers can collaborate for the long term
Erin Osborne-Martin
Senior Society Partnership Manager

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Why a strategic partnership?

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Typical 5-year contract lifecycle
Contract
starts
Year 2 Year 3 Year 4 Year 5
New
contract
Planning
Planning RFP Transition

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What to look for in a
publishing partner

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Platform presence
& capabilities
• Discoverability
• Journal & society branding
• Marketing opportunities
What to look for in a publishing partner

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Services your authors
want
• Submissions system & support
• Open Access administration
• Foreign language editing services
What to look for in a publishing partner

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Marketing that drives
shared goals
What to look for in a publishing partner
• Cross-posting on social medial
• Co-marketing at events
• Marketing to drive submissions

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Sustainable, flexible
business models
What to look for in a publishing partner
• Strong international sales teams
• Open Access expertise
• Transitional deals
• Plan S

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Open Research
infrastructure & capabilities
What to look for in a publishing partner
• Infrastructure to support the initiatives
your authors want
• Preprints
• Data sharing and data policies
• Registered reports
• Transparent peer review

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A holistic strategy for the future
What to look for in a publishing partner
• Opportunities for growth
• Revenue diversification

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What to look for in a publishing partner
What goals do you have for
your journal(s)?
What information do you
need to inform those goals?
How frequently/when do
you need it?
Data-driven reporting

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A smooth transition
Transition
Timeline
May 2019
Subscription data
and archives
transferred and
metadata created
September 2019
Publisher produces
sample articles,
confirms style
guide
December 2019
Homepage live,
including archive
content
November 2019
Publisher begins
accepting new
content for
production
August 2019
Strategy and
transition
meeting (full
day)
January 2020
First new content
publishes
October 2019
Agree 2020
marketing plan
What to look for in a publishing partner

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What publishers need
from you
• Journal revenue (3-5 years)
• Submissions & article output (3-5 years)
• Downloads (3-5 years)
• A clear summary of your strategic goals for
the journal(s)

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Thank you.
Erin Osborne-Martin
eosbornema@wiley.com