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Growth Hacking for Corporates (www.wepullthetrigger.com)
BUT WAIT, ISN’T GROWTH HACKING
ONLY A STARTUP TREND?
NO, NO, NO AND NO
THAT’S A MISCONCEPTION
AMONG MANY IN THE
CORPORATE WORLD.
NOW, YOU’RE PROBABLY THINKING...
We’ve been working by
the same business model for
years, and we have seen slow,
but steady growth....how can I apply this
to my organisation?
FIRST OF ALL, YOU NEED TO LET GO OF THIS
“IF-IT-AIN’T-BROKEN-MENTALITY”.
YOU NEED TO IMMERSE
YOURSELF IN DISRUPTIVE
AND SUBVERSIVE THINKING
LIKE STARTUPS DO.
These guys leveraged Craigslist to grow their user base
considerably by creating inbound links for the AirBNB platform
when users posted listings for their bedrooms on Craigslist.
LET’S GET STARTED WITH A CLASSIC
EXAMPLE OF DISRUPTIVE THINKING
ENOUGH TALK AND CONDESCENDING
REMARKS, LET’S GET STARTED ON
GROWTH HACKING
FOR CORPORATES
FIRST, HOWEVER, LET’S ZOOM
IN ON GROWTH HACKING WHICH IS...
Growth hackers are inspired by data and they use
tactics like rapid testing, highly personalised content
and social media outreach to deliver growth.
a process of rapid experimentation across
marketing channels and product development
to identify the most effective & efficient ways
to grow a business.
© DAVID ARNOUX
IF THIS SEEMS LIKE A DARK ART TO YOU,
DON’T PANIC, IT’S NOT. IT’S ROOTED IN
A SCIENTIFIC PROCESS.
CRITICAL, HOWEVER, TO UNDERSTAND IS
THAT GROWTH HACKING IS A MINDSET
RATHER THAN A SET OF TOOLS...
it relies on a different way of thinking,
a mindset that “we know nothing until
we have seen the data”.
LET’S TAKE FIVE SECONDS TO THINK
ABOUT TONY ROBBINS’ WORDS OF WISDOM
“A belief is a poor substitute for experience”
HIRE A GROWTH HACKER
DOES GROWTH HACKING APPEAR TO
BE A LEAP IN THE DARK FOR YOU?
AND NOW TO THE MILLION DOLLAR QUESTION
YOU HAVE BEEN WAITING TO ASK OUT LOUD
How can corporates maximise
the benefits of growth hacking?
LET’S SEE HOW DROPBOX DID!
THEY INCREASED THEIR
SIGN UPS 60% VIA THEIR
REFERRAL CAMPAIGN
1.
2.
They made it easy for existing
users to share referral links
with friends.
They did this by offering users
an incentive, such as 16GB
extra disk space for having one
other person sign up.
FIRST OF ALL, THERE ARE
SEVERAL FUNDAMENTALS
CORPORATES NEED TO ADOPT.
WE PRESENT THEM HERE.
CULTURE IS ESSENTIAL
IT IS IN THE CULTURE!
IT MIGHT NOT SOUND SO FANCY IN YOUR EARS,
BUT IT ALL STARTS WITH CULTURE! SO, LET’S
TAKE A CLOSER LOOK.
In reality, the advantage that agile startups have
over corporates isn’t the tools. Growth hacking tools are
available to everyone.
COMMON FOR MANY STARTUPS IS
THAT THEY ARE OBSESSED WITH
OPTIMISING VIA EXPERIMENTATION.
BUT CULTURE, WHAT DOES THAT EVEN MEAN
IN THIS CONTEXT?
Let’s provide you with an example of what it might
suggest, but beware that this example, for some,
is on the edge.
EVERY GROWTH HACKER MUST BE 20% EVIL...
...As when Uber employees ordered
and cancelled more than 5,000 rides
from their all-time competitor, Lyft.
This act reduced the availability of Lyft
drivers and threatened the income that
Lyft drivers relied on!
LARGE ORGANISATIONS NEED TO ADOPT
A SIMILAR MINDSET AS STARTUPS!
EMBRACING FAILURE
80% OF EXPERIMENTS ARE MOST
LIKELY TO FAIL.
LET’S GET THE FACTS STRAIGHT...
However, organisations and individuals don’t like to
embrace failure = another cultural challenge. This is
a curse to large organisations.
BY NOT EMBRACING FAILURE,
THE COMPETITIVE ADVANTAGES
FALL RIGHT BACK INTO THE
ARMS OF STARTUPS.
PREVENT THIS BY CHANGING
YOUR MANTRA AND STICK TO IT
IF YOU’RE GOING TO FAIL, FAIL FAST!
SPEED OF ACTION
SPEED IS ESSENTIAL to a growth
hacker. Yet, most large organisations
spend too much time planning and
perfecting strategies.
IN ORDER TO GAIN SPEED, CORPORATES NEED
TO TEAR THE PIECES APART (READ: PRODUCT,
MARKETING, LOGISTICS, SALES).
SOUNDS TOO DRASTIC?
DO AS OTHER ORGANISATIONS WHERE
GROWTH HACKING IS AN INTEGRAL PART:
Hive off a small team into an accelerator to
minimise disruption but primarily to achieve
the maximum agility that comes from having
small, cross-functional teams.
STILL HESITATING ABOUT IMPLEMENTING
GROWTH HACKING PRACTICES IN YOUR
ORGANISATION?
LET’S CONCLUDE WITH 4THINGS ONLY
A GROWTH HACKER CAN DO!
4 THINGS ONLY A GROWTH HACKER CAN DO
(things a traditional marketer never will have the skills or guts to do)
1.
2.
Reverse engineer your competitor’s website
traffic, like AirBNB did, leveraging Craigslist.
Be 20% evil like Uber when they ordered and
cancelled thousands of Lyft rides.
4 THINGS ONLY A GROWTH HACKER CAN DO
(things a traditional marketer never will have the skills or guts to do)
3.
4.
Have the technical skills to create an
efficient referral campaign like Dropbox.
Be creative, analytic, and technical to do side
project marketing as we have done for
Cartamundi.
CONVINCED THAT YOU NEED TO START
GROWTH HACKING NOW?!
REACH OUT TO US
contact@wepullthetrigger.com
STAY UP TO DATE ON OUR BLOG
www.wepullthetrigger.com/blog
CONNECT VIA LINKEDIN
Trigger: Growth Hacking Agency
FOLLOW US ON TWITTER AND INSTAGRAM
@wetriggergrowth

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Growth Hacking for Corporates (www.wepullthetrigger.com)

  • 2. BUT WAIT, ISN’T GROWTH HACKING ONLY A STARTUP TREND?
  • 3. NO, NO, NO AND NO THAT’S A MISCONCEPTION AMONG MANY IN THE CORPORATE WORLD.
  • 4. NOW, YOU’RE PROBABLY THINKING... We’ve been working by the same business model for years, and we have seen slow, but steady growth....how can I apply this to my organisation?
  • 5. FIRST OF ALL, YOU NEED TO LET GO OF THIS “IF-IT-AIN’T-BROKEN-MENTALITY”.
  • 6. YOU NEED TO IMMERSE YOURSELF IN DISRUPTIVE AND SUBVERSIVE THINKING LIKE STARTUPS DO.
  • 7. These guys leveraged Craigslist to grow their user base considerably by creating inbound links for the AirBNB platform when users posted listings for their bedrooms on Craigslist. LET’S GET STARTED WITH A CLASSIC EXAMPLE OF DISRUPTIVE THINKING
  • 8. ENOUGH TALK AND CONDESCENDING REMARKS, LET’S GET STARTED ON GROWTH HACKING FOR CORPORATES
  • 9. FIRST, HOWEVER, LET’S ZOOM IN ON GROWTH HACKING WHICH IS... Growth hackers are inspired by data and they use tactics like rapid testing, highly personalised content and social media outreach to deliver growth. a process of rapid experimentation across marketing channels and product development to identify the most effective & efficient ways to grow a business. © DAVID ARNOUX
  • 10. IF THIS SEEMS LIKE A DARK ART TO YOU, DON’T PANIC, IT’S NOT. IT’S ROOTED IN A SCIENTIFIC PROCESS.
  • 11. CRITICAL, HOWEVER, TO UNDERSTAND IS THAT GROWTH HACKING IS A MINDSET RATHER THAN A SET OF TOOLS... it relies on a different way of thinking, a mindset that “we know nothing until we have seen the data”.
  • 12. LET’S TAKE FIVE SECONDS TO THINK ABOUT TONY ROBBINS’ WORDS OF WISDOM “A belief is a poor substitute for experience”
  • 13. HIRE A GROWTH HACKER DOES GROWTH HACKING APPEAR TO BE A LEAP IN THE DARK FOR YOU?
  • 14. AND NOW TO THE MILLION DOLLAR QUESTION YOU HAVE BEEN WAITING TO ASK OUT LOUD How can corporates maximise the benefits of growth hacking?
  • 15. LET’S SEE HOW DROPBOX DID!
  • 16. THEY INCREASED THEIR SIGN UPS 60% VIA THEIR REFERRAL CAMPAIGN 1. 2. They made it easy for existing users to share referral links with friends. They did this by offering users an incentive, such as 16GB extra disk space for having one other person sign up.
  • 17. FIRST OF ALL, THERE ARE SEVERAL FUNDAMENTALS CORPORATES NEED TO ADOPT. WE PRESENT THEM HERE.
  • 19. IT IS IN THE CULTURE! IT MIGHT NOT SOUND SO FANCY IN YOUR EARS, BUT IT ALL STARTS WITH CULTURE! SO, LET’S TAKE A CLOSER LOOK. In reality, the advantage that agile startups have over corporates isn’t the tools. Growth hacking tools are available to everyone.
  • 20. COMMON FOR MANY STARTUPS IS THAT THEY ARE OBSESSED WITH OPTIMISING VIA EXPERIMENTATION.
  • 21. BUT CULTURE, WHAT DOES THAT EVEN MEAN IN THIS CONTEXT? Let’s provide you with an example of what it might suggest, but beware that this example, for some, is on the edge.
  • 22. EVERY GROWTH HACKER MUST BE 20% EVIL... ...As when Uber employees ordered and cancelled more than 5,000 rides from their all-time competitor, Lyft. This act reduced the availability of Lyft drivers and threatened the income that Lyft drivers relied on!
  • 23. LARGE ORGANISATIONS NEED TO ADOPT A SIMILAR MINDSET AS STARTUPS!
  • 25. 80% OF EXPERIMENTS ARE MOST LIKELY TO FAIL. LET’S GET THE FACTS STRAIGHT... However, organisations and individuals don’t like to embrace failure = another cultural challenge. This is a curse to large organisations.
  • 26. BY NOT EMBRACING FAILURE, THE COMPETITIVE ADVANTAGES FALL RIGHT BACK INTO THE ARMS OF STARTUPS.
  • 27. PREVENT THIS BY CHANGING YOUR MANTRA AND STICK TO IT IF YOU’RE GOING TO FAIL, FAIL FAST!
  • 29. SPEED IS ESSENTIAL to a growth hacker. Yet, most large organisations spend too much time planning and perfecting strategies.
  • 30. IN ORDER TO GAIN SPEED, CORPORATES NEED TO TEAR THE PIECES APART (READ: PRODUCT, MARKETING, LOGISTICS, SALES).
  • 31. SOUNDS TOO DRASTIC? DO AS OTHER ORGANISATIONS WHERE GROWTH HACKING IS AN INTEGRAL PART: Hive off a small team into an accelerator to minimise disruption but primarily to achieve the maximum agility that comes from having small, cross-functional teams.
  • 32. STILL HESITATING ABOUT IMPLEMENTING GROWTH HACKING PRACTICES IN YOUR ORGANISATION? LET’S CONCLUDE WITH 4THINGS ONLY A GROWTH HACKER CAN DO!
  • 33. 4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do) 1. 2. Reverse engineer your competitor’s website traffic, like AirBNB did, leveraging Craigslist. Be 20% evil like Uber when they ordered and cancelled thousands of Lyft rides.
  • 34. 4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do) 3. 4. Have the technical skills to create an efficient referral campaign like Dropbox. Be creative, analytic, and technical to do side project marketing as we have done for Cartamundi.
  • 35. CONVINCED THAT YOU NEED TO START GROWTH HACKING NOW?! REACH OUT TO US contact@wepullthetrigger.com STAY UP TO DATE ON OUR BLOG www.wepullthetrigger.com/blog CONNECT VIA LINKEDIN Trigger: Growth Hacking Agency FOLLOW US ON TWITTER AND INSTAGRAM @wetriggergrowth