1. Change,
Creativity,
Innovation,
Forrester Leadership Boards
Enterprise Architecture Council
Innovating by Raising Awareness
29 April 2010
Dr. Wendy L. Schultz Futures Creation
Enhancing
Innovation
with
Foresight
3. Agenda, 29 April
• Foresight: 5 Key Activities
• Horizon Scanning
• “3 Horizons”
• Creativity, Innovation, and Foresight
• Identify and Monitor Change: Trend Wall
• Futures, Creativity, and Innovation Tools
4. Foresight:
4 Modes & 5 Key Activities
4 Thinking 5 Foresight Activities:
Modes: Identify and monitor change;
Logical Map and critique impacts;
Creative Imagine alternative outcomes;
Systemic Envision preferred futures;
Intuitive Organise and act to create change.
4
5. • University:
• 10 Graduate Programs Globally
• 90 Graduate Programs wth a
Futures Focus or Courses
• Endowments for Research Centers
• Growing Consulting Field
• Increasing Government Initiatives
Courtesy John Smart
http://www.accelerating.org/gradprograms.html
A robust variety.
6. Information sources
Information sources
Framework Forecasting
•• texts
texts Research
•• experts
experts
•• organizations Impacts
Impacts
organizations
•• periodicals
Baseline future
Baseline future Implications
periodicals Implications
•• websites Scanning
websites
S
Current conditions
Current conditions
•• social
social
T
A
K
Forces of change
Forces of change Response
Response
•• ongoing trends
•• technological
technological
E
H ongoing trends •• policy
policy
}
•• economic O •• potential events
potential events
economic
•• environmental
environmental
L
D
E
•• emerging issues
emerging issues •• plans
plans
•• new ideas
•• political
political R
S
new ideas •• actions
actions Courtesy
Uncertainty
Uncertainty Prof. Peter C. Bishop
History
History
•• previous eras
previous eras Leading
Leading
MS Program in Futures Studies
separated by events/
separated by events/ indicators
indicators
discontinuities
discontinuities University of Houston
•• the current “era” Impacts
Impacts
the current “era”
beginning with the Alternative futures
Alternative futures Implications
http://www.tech.uh.edu/futureweb
beginning with the
Effects Implications
most recent
most recent
discontinuities Information Dr. Peter Bishop, 2000
discontinuities Dr. Peter C. Bishop, Studies of the Future, UH-Clear Lake
A Futures Framework
7. TIMELINES
SYSTEMS MAPS
HORIZON SCANNING
Emerging Change
TREND FORECASTS
IMPACT MAPPING
SCENARIOS
USED FUTURES
DISOWNED FUTURES
Emerging change has a life cycle: from PREFERRED FUTURES
INFLECTION POINTS
an insight, a surprise, a crisis -- to a DECISION HORIZONS
global trend -- to a fading paradigm.
Emerging issues of change can be •
How will emerging change
affect our daily lives?
identified, monitored, and
•
How will different emerging
documented. changes intersect with each
other either to amplify or
constrain their related
Impacts can be explored and analysed impacts?
• How will those changes and
-- and evaluated for costs and benefits their interconnected impact
cascades combine to create
to weigh trade-offs across communities. future worlds?
7
8. Scanning:
TIMELINES
SYSTEMS MAPS
HORIZON SCANNING
Useful but Alien
TREND FORECASTS
IMPACT MAPPING
SCENARIOS
USED FUTURES
DISOWNED FUTURES
Leaders & Change: Horizon Scanning: PREFERRED FUTURES
INFLECTION POINTS
Beginning of research,
Desire for advanced not the end;
DECISION HORIZONS
warning
“N of 1”;
Need to look Unearths •
How will emerging
change affect people’s
responsible, contradictions; lives, lifestyles,
belongings, houses,
authoritative NOT Subjective, not pets, communities,
work, retirement, and
tentative; objective; investment patterns?
•
How will different
“Unscientific” sources; emerging changes
Need to assemble intersect with each
credible, objective, Systems-based; other to either amplify
or constrain their
data-based arguments. Unfamiliar concepts. related impacts?
8
9. Mapping a trend’s diffusion into public awareness
from its starting point as an emerging issue of
change. system limits;
problems develop;
unintended impacts
Number of
cases; global; multiple dispersed
degree of cases; trends and drivers 3rd horizon
public
awareness
institutions and
government
newspapers; news magazines;
broadcast media
laypersons’ magazines;
local; few websites; documentaries
cases;
emerging
Pockets of specialists’ journals and
issues
future found websites
In present
scientists; artists; radicals; Time
mystics
“present” “future”
10. Leverage:
TIMELINES
SYSTEMS MAPS
HORIZON SCANNING
using scanning
TREND FORECASTS
IMPACT MAPPING
SCENARIOS
USED FUTURES
Places to intervene in a system, in increasing order DISOWNED FUTURES
PREFERRED FUTURES
of effectiveness:
INFLECTION POINTS
9. Constants, parameters, numbers (subsidies, taxes, DECISION HORIZONS
standards).
8. Regulating negative (balancing) feedback loops.
7. Driving positive (amplifying) feedback loops.
•
Systems mapping provides insights
6. Material flows and nodes of material intersection. into how changes and their impacts
will ripple through a system --
5. Information flows. results are often counter-intuitive!
4. The rules of the system (incentives, punishments, •
Leveraging profound changes in a
constraints). system requires transforming a
system’s foundation paradigm.
3. The distribution of power over the rules of the system.
• See Donella Meadows’ landmark
2. The mindset or paradigm out of which the system --its essay, “Places to Intervene in a
System,” at http://
goals, structures, rules, delays, parameters--arises. www.sustainer.org/pubs/
Leverage_Points.pdf, or the
1. The power to transcend paradigms. Wikipedia article: http://
en.wikipedia.org/wiki/
Donella_Meadows'_twelve_leverage_
10 points_to_intervene_in_a_system.
11. • established in 1962
• 55 ecologically benign buildings
• 4 wind turbines
• Living Machine sewage system
• carbon footprint 1/2 UK average
• community-wide solar water
heating
• community-wide recycling
• own bank and community currency
• UN Habitat Best Practice
Designation
Outliers to Opinion Leaders
12. • established in 1962
• 55 ecologically benign buildings
• 4 wind turbines
• Living Machine sewage system
• carbon footprint 1/2 UK average
• community-wide solar water
heating
• community-wide recycling
• own bank and community currency
• UN Habitat Best Practice
Designation
Outliers to Opinion Leaders
13. • established in 1962
• 55 ecologically benign buildings
• 4 wind turbines
• Living Machine sewage system
• carbon footprint 1/2 UK average
• community-wide solar water
heating
• community-wide recycling
• own bank and community currency
• UN Habitat Best Practice
Designation
Outliers to Opinion Leaders
14. Scanning
TIMELINES
SYSTEMS MAPS
HORIZON SCANNING
+ the 3rd Horizon
TREND FORECASTS
IMPACT MAPPING
SCENARIOS
USED FUTURES
Scanning provides a starting point to DISOWNED FUTURES
PREFERRED FUTURES
monitor possible transformative / INFLECTION POINTS
disruptive changes. DECISION HORIZONS
3 Horizons let us organise and consider
the interplay of trends and emerging •
How will emerging
change affect people’s
changes. lives, lifestyles,
belongings, houses,
pets, communities,
Uses: work, retirement, and
investment patterns?
•
How will different
Challenge system robustness; emerging changes
intersect with each
other to either amplify
Enable plausible provocative scenarios; or constrain their
related impacts?
Get beyond incrementalism.
12
16. “3 Horizons” and Horizon Scanning
Dominance
of paradigm / worldview
STATUS QUO, MOMENTUM,
INERTIA 3rd horizon
Invent, Develop, Deploy
Fading
paradigms &
technologies Research,
Demonstrate,
Disrupt
CURRENT 2nd horizon
Transition TRENDS &
paradigms & DRIVERS
technologies Envision, Explore, Embody
EMERGING
Pockets of ISSUES OF
future found CHANGE
In present 1st horizon
Time
“present” “future”
17. Can foresight inspire
creativity?
• What is creativity?
• What is innovation?
• How can foresight inspire creativity?
• What emerging changes are driving design?
• What will the next generation’s consumers want?
18. Types of Creativity
• Thinking up new ideas
• Making something tangible
• Producing an event
• Organising people or projects
• Doing something spontaneous
• Building relationships
• Changing your “inner self”
19. Creativity: Key Concepts
Koestler, ‘bisociation’;
Johansson, ‘intersection’;
Kim & Mauborgne, ‘value
innovation’ leading to ‘blue
ocean strategy’.
20. Example:
”bisociation” …
=
juicer
+ spider Philippe Starck?
21. Constraints on Creativity
• Limiting beliefs
• Fear (of the known and unknown)
• Other emotions (eg, anger, guilt, boredom)
• Stress
• Overspecialization
• Narrow thinking
• Lack of imagination
24. graphics from WIRED’s “Found: Artifacts of the Future” feature.
We change where we live.
25. 3D ‘fabbers’:
printing anything.
• Fab@Home distributes “open-hardware” plans and DIY
instructions for building simple, low-cost home “fabbers.”
Fabbers are 3D printers or prototypers. They replicate
objects from plans supplied by a computer, and can use a
variety of materials, from metal to plastic to sugar or
chocolate. It is possible not only to print 3D objects, but to
print objects with moving parts. Commercial fabbers are
also available, and prices are dropping rapidly. 1, 2, 3
• Researchers at the University of California have designed “Such devices could change
optical decoding software that is good enough to create a how we acquire common
working copy of a key by analysing a photograph of the key. products. Instead of buying an
Once the key type and code is identified, the software can iPod, you would download the
drive a key-cutting tool, creating duplicates of the original. 5 plans over the Internet and the
fabber would make one for
• The world is increasingly being recorded to high-quality you.”
digital databases; cell phone cameras are increasingly high - Prof. Hod Lipson, Cornell
definition.
23
26. A “SensorNet of
Things”
• Connections will multiply and create an entirely new dynamic network of
networks – an Internet of Things.
• There will be an increasing convergence of technologies whereby a
number of disparate goods and services may be coupled with IT in the
same way in which mobile phones, for example are currently capable of
taking video footage and photographs and permitting access to the Web.
• New ICTs enable 'ubiquitous computing' or 'ambient intelligence' to play
an increasing role in our lives through the use of embedded devices which
can continuously collect and process information. The devices sense
movement and monitor how individuals interact with objects such as
vehicles and domestic appliances, making it possible to 'customise' the
use of technology in the home, the workplace, and elsewhere.
• By 2036 'it is likely that the majority of the global population will find it
difficult to ‘turn the outside world off ’. ICT is likely to be so pervasive
that people are permanently connected to a network or two-way data
stream with inherent challenges to civil liberties; being disconnected
could be considered suspicious.
• Our “things” will be increasingly embedded with sensors allowing them to
monitor their own operations, need for supplies, the ambient
environment, and to connect with other appliances and devices -- and us
-- through the Internet.
24
27. graphics from WIRED’s “Found: Artifacts of the Future” feature.
Our belongings evolve: AI.
30. A “PowerNet of
Things”
Power generation capability built into
everything:
small gadgets: solar rechargers
houses / residences: solar, wind, and piezo-electric
clothing and floors: piezo-electric (pressure) rechargers
infrastructure: desalination plants are also power plants
roadways: piezo-electric and solar generation
Power stored, recycled, sold on:
Extra energy can be ‘stored’ as hydrogen via chemical
process similar to photosynthesis
Closes loop to create viable hydrogen / fuel cell economy
28
31. Biomimicry: designing from nature
Scientists, engineers and designers
increasingly innovate by studying
nature’s efficiencies, following Zimbabwe office
complex air
these rules of thumb: conditioning
modeled on air flow
– Nature runs on sunlight; within termite
mound.
– Nature uses only the energy it needs;
– Nature fits form to function;
– Nature recycles everything; Self-cleaning fabrics and glass
modeled on surface structure
– Nature rewards cooperation; of a lotus leaf.
– Nature banks on diversity;
– Nature demands local expertise;
– Nature curbs excess from within;
– Nature taps the power of limits.
What would your business look like if it ran by these rules?
32. Looking Ahead:
Emerging Patterns of Change
Printing From economies
Everything of scale...
Printing electronics to economies of
Printing 3D objects grid
Printing food
Printing organic tissue
Sustainability via
parsimony
Nets of Everything
Internet of things My home IS my
Sensornet of things castle - since every
Powernet of things castle was a micro-
Blur state / economy.
30
33. Futures / Creativity Tools
• Reverse Assumptions: because current operating
conditions won’t last.
• Idea Boxes: scramble characteristics to innovate
• Futures Wheels: explore impact cascades because
change changes more than one thing
• De Bono’s “po”: beyond software mashups to
conceptual mashups
• Scenario Incasting: explore the business environments
and consumers of alternative possible futures and
innovate to create strategic responses
34. Value Innovation
• Which idea(s) offer greatest
potential to drive costs down?
• Which idea(s) offer buyer value
the industry has never before
presented consumers?
35. Blue Ocean Idea Index
• Will there be exceptional utility? Compelling
reasons to buy?
• Will the price be easily accessible to the mass
of buyers?
• Will your cost structure be advantageous?
• Will it address adoption hurdles?
36. Let Foresight inspire change:
• Establish corporate foresight dialogue:
• Open scanning database
• Invite participation from scientists, inventors,
artists, educators, public
• Explore alternative outcomes (scenarios)
• Let the turbulent overlap of multiple perspectives
spark creativity and innovation…
37. Complex Adaptive Systems:
complexity responds to chaos
• Social networking, open source, prosumption,
and flashmobs all owe their genesis to the
complexity paradigm, which assumes that
complex adaptive systems...
– tend to be self-stabilising;
– are or appear to be purposeful;
– can use feedback to modify their
behaviour;
– can modify their own environments; and
– can replicate, maintain, repair, and
reorganise themselves.
• Chaos is turbulence:
- where emerging changes intersect and
overlap, they generate a turbulent space;
- complex systems adapt to turbulence via
creativity and innovation.
39. The future will be framed by how we answer
five fundamental questions:
DEFINE: What new concepts, ideas, and
paradigms will emerge to help us make sense
of the world?
RELATE: How will we live together on planet
Earth?
CONNECT: What arts and technologies will
we use to connect people, places, and things?
CREATE: As human beings what will we be
inspired to create?
CONSUME: How will we use the earth’s
resources?
Innovation creates futures.
40. Dr. Wendy L. Schultz
Infinite Futures:
foresight research and training
Oxford, England
http:// www.infinitefutures.com
Thank you.
Hinweis der Redaktion
Presentation made to Forrester’s Enterprise Architecture Council Roundtable in Rotterdam, 29 April 2010. The request was for a presentation that briefly explained the core concepts and approaches of the new discipline of futures studies (also called foresight or futurology), linked them to processes of creativity and innovation, and showed how horizon scanning and emerging issues analysis could contribute to innovation using a variety of futures and creativity tools.
Where were you? Where was I? -- sitting in a conference of over two dozen of the world’s most experienced futures methods experts. We were surprised. My surprise was different from theirs: after three weeks in Hawaii, flying on and off an island with a volcano in continuous eruption, I assumed planes could fly through ‘vog’ and ash. My surprise was the surprise of too great familiarity; theirs was the surprise of the unexpected: something outside their personal experience -- and that even historical recollection did not report usefully: this did not close airspace in 1821.
What is foresight, futurology, and futures studies? What are the key skills and core activities?
Futures studies is a young but growing academic discipline, and a research approach that has a growing clientele in public, private, and non-profit sectors.
Here is one example of what an integrated futures research project might include. Not that it includes not only information from a variety of sources about emerging change, but also historical data about past patterns of change.
The first step in developing a futures perspective within your organisation is honing your ability to sense change and raising organisational awareness of emerging changes. Horizon scanning, or emerging issues analysis, is a research technique to do that. It is related to business intelligence research -- competitive intelligence -- but much broader in scope and coverage.
Horizon scanning initiatives can face cultural resistance from traditional research perspectives within organisations, because finding ‘weak signals’ of emerging change requires research strategies whose characteristics and quality indicators are the diametric opposite of traditional research.
This is a ‘life-cycle’ diagram of an emerging issue maturing into a significant trend.
Emerging issues can be used as leverage points to transform systems. But do note that Donella Meadows, a founding thinker in systems science, has examined the various places to intervene in any system, and has concluded that the deeper into the rules, power system, paradigms, or value sets of the system you get, the more transformational the change you can create -- but the more difficult it is to intervene: the system resists more strongly.
This is the story of Findhorn, a community in Scotland:
http://en.wikipedia.org/wiki/Findhorn_Foundation
In the sixties, it was widely perceived to be a free-thinking hippy commune focussed on alternative spirituality whose residents prayed and sang to their plants and thus apparently were able to grow giant vegetables (really, those were the media stories about the place at the time). What is more relevant is their four-decade long community practice in living sustainably, recycling, generating their own power, and in many ways “living lightly on the land”. Consequently they’ve gone from being eccentrics and the social fringe in the ‘60s, to being highly paid consultants to international organisations and Fortune 500 companies.
This is the story of Findhorn, a community in Scotland:
http://en.wikipedia.org/wiki/Findhorn_Foundation
In the sixties, it was widely perceived to be a free-thinking hippy commune focussed on alternative spirituality whose residents prayed and sang to their plants and thus apparently were able to grow giant vegetables (really, those were the media stories about the place at the time). What is more relevant is their four-decade long community practice in living sustainably, recycling, generating their own power, and in many ways “living lightly on the land”. Consequently they’ve gone from being eccentrics and the social fringe in the ‘60s, to being highly paid consultants to international organisations and Fortune 500 companies.
A more sophisticated approach to timelines and horizon scanning will incorporate the Sharpe/Hodgson/Curry “3 horizons” conceptual framework for mapping overlapping waves of change, from emerging issue and paradigm shift to paradigm maturity and market saturation to obsolescence. See Hodgson and Curry’s article at the Journal of Futures Studies:
...go here: http://www.jfs.tku.edu.tw/sarticles.html
and scroll down to Vol. 13, No. 1, August 2008: “Seeing in Multiple Horizons: Connecting Futures to Strategy”.
Change arrives bumpily. Tipping points and discontinuities arise when changes converge and amplify each other’s impacts. Discontinuities then challenge working assumptions, worldviews, and deeply rooted value sets,
What is the relationship, if any, between foresight and innovation, the development of novel services or technologies? The fulcrum of that relationship is creativity, so let’s consider what creativity is, what constrains it, and how futures thinking and foresight can help amplify creativity and overcome constraints that may hobble it.
Arthur Koestler’s landmark work on creativity in science, The Act of Creation, identifies “bisociation” as an engine of creativity: the combining or colliding of two ideas usually thought to be completely unrelated: the forced association of two dissimilar concepts. In the more recent business best-seller, The Medici Effect, Frans Johansson emphasises the same dynamic: the intersection of the dissimilar. Kim and Mauborgne make the case in Blue Ocean Strategy that the most effective competitive strategy is creating value outside the accepted boundaries of your market: combining services and products to create value innovation, winning competitive edge by creating entirely new markets.
Forcing an association between the function of a citrus juicer and the shape of a spider might have inspired Philippe Starck’s creation of his iconic kitchen tool.
What follows are some examples of emerging changes (NOT, please note, exhaustive: merely illustrative). In a workshop I would have asked participants to bring in candidate emerging issues of their own, to create a “Trend Wall” wall mural -- which I would have then augmented with a short presentation on emerging change to fill in any significant issues the participants might have missed. If you have an in-house horizon scanning team, they could populate a “trend wall” for you. Creating a trend wall is most useful and effective when combined with the participatory creation of a “past to present” timeline reflecting participants’ understanding of the last few decades of change. This underscores the likelihood of change, as it reminds people of the multiple changes and paradigm shifts they themselves have experienced. The trend wall can also be sorted using a “three horizons” framework, showing people’s best estimates of how long certain changes might take to emerge, and where they will conflict with each other and with fading current paradigms or infrastructures.
Baroness Prof. Susan Greenfield: futures of neuroscience, cognition, and the human brain. The brain does not distinguish between imagined experience and lived experience: it grows, gains in complexity, adds neurons and interconnections and complexity from the stimulus of thought to the same extent as from the stimulus of life. Thus extrapolating, exploring, envisioning possible and preferred futures does in fact prepare your brain to work more effectively in processing the lived experience of whatever futures may arise.
These questions are extracted from Michele Bowman and Kaipo Lum’s VERGE: Ethnographic Futures Framework. Their article documenting VERGE/EFF and its use is forthcoming. If you are interested in more information on EFF and its use in workshops, futures wheels, scenario thinking, and visioning, please contact me at wendy@infinitefutures.com for examples and process suggestions.