Nedra Kline Weinreich

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Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories. Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...

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Design Approach for Behavior Change Worksheet

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