SlideShare ist ein Scribd-Unternehmen logo
1 von 23
Downloaden Sie, um offline zu lesen
Executive Education
Executive Education
Online Presence Assessment
for use for Personal or
Business profiles
Marshall Sponder
WebMetricsGuru INC
Finalized for Fall 2016 Semester
©WebMetricsGuru INC 2015
Executive Education
©WebMetricsGuru INC 2016
Social Media Benchmarking for the Analytics Selfie
Chanel Metric 3rd Party Tools Used Limitations (caveat)
Blogs Domain Score Blog Analyzer http://www.webseoanalytics.com/free/seo-
tools/blog-analyzer.php
Public hosted Tumblr and WordPress can be
reported instead of blog url. Could use
Videos SocialBlade Creators Grade http://www.socialblade.com (use A
through D Grade)
Only works for YouTube Channels
Twitter SocialBlade SocialBlade Twitter grade http://www.socialblade.com
(use A through D Grade)
Fragmented and shallow metrics make it
imperative to look past followers.
Facebook Likealyzer Score Likealyzer www.likealyzer.com/ Works on Facebook Business pages only
LinkedIn Connections OR
followers
LinkedIn number of Connections (personal pages) or
number of followers (Business Pages)
None, but LinkedIn other provides priority
metrics for paid customers.
SEO LXRSEO Overall
Score
LXRSEO - https://lxrseo.com/seo-site-grader.htm Use the
Overall Score of the domain.
We do not know the details of how grading is
arrived at. Only lets users do one search a day.
Instagram SocialBlade
Instagram
Grade
Use SocialBlade Instagram grade -
http://socialblade.com/instagram/
We don’t know exactly how SocialBlade’s
ranking algorithm works.
Pinterest PinAuthority
rank
pinauthority.com Ranks each Pinterest account Depending on your goal(s), other metrics may
be more important than PinAuthority rank.
Local Search
Listings
MOZ Local MOZ Local https://moz.com/local - creates a local score of
any business that has a physical address
Local visibility does not include check in –
geolocation data which is left out for now.
Overall Web
Presence
Nibbler Score Nibbler produces an overall website score that factors in
several factors - http://nibbler.silktide.com/en_US
Free version of Nibbler only looks at 5 pages
of your website (not sure which 5 it chooses).
Executive Education
1. Blog Influence
Grade Point Score Notes
0 No blog (note, you can still get a domain score and yet not have a blog – therefore, a
domain score with a blog is still an automatic 0)
No blog is an
automatic 0
1 Domain Score< 20 and no recent posts or less than 1 recent posts (within the last 30
days) – if no recent posts, demote to a 0.
2 Domain Score < 21 and at least 40 with at least 1 recent post within the last 30 days – if
no recent post demote to a 1
3 Domain Scores between 41 And 60 with greater with up to 1 recent posts (within the last
30 days) – if no recent post demote to a 2.
4 Domain Scores between 61 To 80 with at least 1 recent post – if no recent post demote to
a 3
5 Domain Scores 81 or above with 1 post done within the last 30 days – if not, demote to
a 4.
Use http://www.webseoanalytics.com/free/seo-tools/blog-analyzer.php
©WebMetricsGuru INC 2015
Executive Education
What is a blog and how does it differ
from a website?
http://www.wikihow.com/Tell-the-
Difference-Between-Blogs-and-Websites
In accessing a blog, if it turns out to fit
the profile of a website more closely
than a blog, and there is no other blog
mentioned on the website to access,
defer the analysis – give them a 0 for
“blog presence” and focus on the
website analysis, instead.
©WebMetricsGuru INC 2015
Executive Education
2. Video Influence (SocialBlade)
 Use on the YouTube Channel url. Note: if you do not yet have a
channel, enter 0)
 Note: Newly registered channels on SocialBlade may take a week or two before they
are indexed by SB.
Grade Point Score Notes
0 If there is No YouTube Channel Yet
1 D- Grade
2 D or D+ Grade
3 C, C+ or C- Grade
4 B, B+ or B- Grade
5 A, A+ or A- Grade
©WebMetricsGuru INC 2016
Executive Education
 Note: SocialBlade has data on Instagram and Twitch which might be useful to
explore.
©WebMetricsGuru INC 2016
Executive Education
3. Twitter Influence
 SocialBlade/Twitter
©WebMetricsGuru INC 2015
Grade Point Score Notes
0 If there is no Twitter account
1 D- Grade range
2 D or D+ Grade range
3 C, C+ or C- Grade range
4 B, B+ or B- Grade range
5 A, A+, A++ or A- Grade range
Executive Education
 SocialBlade easily provides a ranking of A-D for any Twitter account.
©WebMetricsGuru INC 2016
Executive Education
4. Facebook Influence
 Use www.likealyzer.com/
Grade Point Score Notes
0 No Facebook business / fan page is an automatic 0. Also consider a
Likelyzer score between 1-19 as a “0”.
1 Likelyzer score 20- 60n (we consider this basic visibility on Facebook)
2 Likelyzer score 61-70
3 Likelyzer score 71-80
4 Likelyzer score 81-90
5 Likelyzer score 91-100
©WebMetricsGuru INC 2015
Executive Education
 Likelyzer provides
other information
that could be useful
for assessments,
but for now, we are
only looking at the
main score (in this
case “64”) and any
recommendations
that could help the
page improve in its
ranking.
 http://likealyzer.com/facebook/roulettebrooklyn
©WebMetricsGuru INC 2015
Executive Education5. LinkedIn Influence - use LinkedIn connections for
personal pages or followers for business pages.
Grade Point Score Notes
0 No LinkedIn personal account (if an individual), OR no LinkedIn
Business Page, if a Business or Organization – if both exist, pick
the business page to analyze.
1 Less than 100 connections or less than 100 followers
2 201-300 connections or 201-300 followers
3 301 – 500 connections or 300-500 followers
4 501-1000 connections or 501-1000 followers
5 Over 1000 connections or over 1000 followers
©WebMetricsGuru INC 2015
Executive Education
6. SEO Assessment
https://lxrseo.com/seo-site-grader.htm use the overall score
Grade Point Score Notes
0 No grade – no website or blog, etc.
1 Overall Grade 1-20
2 Overall Grade 21-40
3 Overall Grade 41-60
4 Overall Grade 61-80
5 Overall Grade 81-100
©WebMetricsGuru INC 2015
Executive Education https://lxrseo.com/seo-site-
grader.html?finalURL=http://www.webmetricsguru.com/
©WebMetricsGuru INC 2016
Executive Education
7. Instagram Assessment – use SocialBlade
(SocialBlade.com/Instagram)
©WebMetricsGuru INC 2016
Grade Point Score Notes
0 If there is no Instagram account
1 D- Grade range
2 D or D+ Grade range
3 C, C+ or C- Grade range
4 B, B+ or B- Grade range
5 A, A+, A++ or A- Grade ramge
Executive Education
 Instagram Grade is easily produced by SocialBlade
©WebMetricsGuru INC 2016
Executive Education
8. Pinterest Assessment
http://pinauthority.com/<Pinterest account>
Grade Point Score Notes
0 0 if no Pinterest account
1 PinAuthority 1-20
2 PinAuthority 21-40
3 PinAuthority 41-60
4 PinAuthority 61-80
5 PinAuthority 81-100
©WebMetricsGuru INC 2015
Executive Education
 Any account on
Pinterest has a
“PinAuthority”
Score.
Roulette doesn’t
appear to have an
Pinterest account,
so it has a”0” for
this assessment
©WebMetricsGuru INC 2015
Executive Education
9. Location (Local Directory Listings) Assessment
Grade Point Score Notes
0 No score – if 0 By passing local check-in data which is too
problematic to rate
1 Local Presence is 1-20 By passing local check-in data which is too
problematic to rate
2 Local Presence is 21-40 By passing local check-in data which is too
problematic to rate
3 Local Presence is 41-60 By passing local check-in data which is too
problematic to rate
4 Local Presence is 61-80 By passing local check-in data which is too
problematic to rate
5 Local Presence is 81-100 By passing local check-in data which is too
problematic to rate
 Use http://moz.com/local and look the current score
©WebMetricsGuru INC 2016
Executive Education
©WebMetricsGuru INC 2016
Executive Education
10. Website Assessment
http://nibbler.silktide.com/en_US
Grade Point Score Notes
0 0 = no website or no Nibbler Score (but if you have issues
pulling up a report, make sure to rerun it a few times)
1 Nibbler 1 -2.0
2 Nibbler 2.1-4.0
3 Nibbler 4.1 -6.0
4 Nibbler 6.1-8.0
5 Nibbler 8.1-10
©WebMetricsGuru INC 2015
Executive Education
 Nibbler
Score
©WebMetricsGuru INC 2015
Executive Education
Example of what can be done with this “Data”
©WebMetricsGuru INC 2015
 Synopsis:
Executive Education
Summary
Use this guide to fill out your Online Assessment for your Projects.
©WebMetricsGuru INC 2016

Weitere ähnliche Inhalte

Was ist angesagt?

Google Analytics for Schools: A Quick Start Guide
Google Analytics for Schools: A Quick Start GuideGoogle Analytics for Schools: A Quick Start Guide
Google Analytics for Schools: A Quick Start GuideHigher Education Marketing
 
Reporting Digital and Content Marketing Results to Your Clients - Unifusion
Reporting Digital and Content Marketing Results to Your Clients - UnifusionReporting Digital and Content Marketing Results to Your Clients - Unifusion
Reporting Digital and Content Marketing Results to Your Clients - UnifusionUnifusion
 
An introduction to google analytics for educational marketers
An introduction to google analytics for educational marketersAn introduction to google analytics for educational marketers
An introduction to google analytics for educational marketersHigher Education Marketing
 
Google Analytics Fundamentals
Google Analytics FundamentalsGoogle Analytics Fundamentals
Google Analytics FundamentalsJun Baranggan
 
Google Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually MatterGoogle Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually MatterMoby Siddique
 
Website Analysis and Social Media Strategy and Analysis
Website Analysis and Social Media Strategy and AnalysisWebsite Analysis and Social Media Strategy and Analysis
Website Analysis and Social Media Strategy and AnalysisSaloni Jain
 
How to Maximize your Retirement Community Sales Funnel
How to Maximize your Retirement Community Sales FunnelHow to Maximize your Retirement Community Sales Funnel
How to Maximize your Retirement Community Sales FunnelOur Kids Media
 
Google Analytics 101 | 2015
Google Analytics 101 |  2015Google Analytics 101 |  2015
Google Analytics 101 | 2015Insivia
 
Google Analytics 101
Google Analytics 101Google Analytics 101
Google Analytics 101Vi Wickam
 
The Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile MarketingThe Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile MarketingJake Aull
 
Google Analytics for Publishers
Google Analytics for PublishersGoogle Analytics for Publishers
Google Analytics for Publisherssomisguided
 
Google Analytics: understanding the data correctly
Google Analytics: understanding the data correctlyGoogle Analytics: understanding the data correctly
Google Analytics: understanding the data correctlyPromodo
 
WordPress SEO Success
WordPress SEO SuccessWordPress SEO Success
WordPress SEO SuccessJake Aull
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google AnalyticsArjun Parekh
 
Introduction to Google Analytics by Katherine Mancuso
Introduction to Google Analytics by Katherine MancusoIntroduction to Google Analytics by Katherine Mancuso
Introduction to Google Analytics by Katherine MancusoEast Bay WordPress Meetup
 
Mining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing InsightsMining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing InsightsKash Dhanda
 
Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...Hanapin Marketing
 

Was ist angesagt? (20)

Google Analytics for Schools: A Quick Start Guide
Google Analytics for Schools: A Quick Start GuideGoogle Analytics for Schools: A Quick Start Guide
Google Analytics for Schools: A Quick Start Guide
 
Reporting Digital and Content Marketing Results to Your Clients - Unifusion
Reporting Digital and Content Marketing Results to Your Clients - UnifusionReporting Digital and Content Marketing Results to Your Clients - Unifusion
Reporting Digital and Content Marketing Results to Your Clients - Unifusion
 
An introduction to google analytics for educational marketers
An introduction to google analytics for educational marketersAn introduction to google analytics for educational marketers
An introduction to google analytics for educational marketers
 
The Conversion Optimization System: A 12-step Process to Create Repeatable, S...
The Conversion Optimization System: A 12-step Process to Create Repeatable, S...The Conversion Optimization System: A 12-step Process to Create Repeatable, S...
The Conversion Optimization System: A 12-step Process to Create Repeatable, S...
 
Google Analytics Fundamentals
Google Analytics FundamentalsGoogle Analytics Fundamentals
Google Analytics Fundamentals
 
Google Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually MatterGoogle Analytics - Metrics That Actually Matter
Google Analytics - Metrics That Actually Matter
 
Website Analysis and Social Media Strategy and Analysis
Website Analysis and Social Media Strategy and AnalysisWebsite Analysis and Social Media Strategy and Analysis
Website Analysis and Social Media Strategy and Analysis
 
How to Maximize your Retirement Community Sales Funnel
How to Maximize your Retirement Community Sales FunnelHow to Maximize your Retirement Community Sales Funnel
How to Maximize your Retirement Community Sales Funnel
 
Google Analytics 101 | 2015
Google Analytics 101 |  2015Google Analytics 101 |  2015
Google Analytics 101 | 2015
 
Google Analytics Overview
Google Analytics OverviewGoogle Analytics Overview
Google Analytics Overview
 
Google Analytics 101
Google Analytics 101Google Analytics 101
Google Analytics 101
 
The Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile MarketingThe Importance of Online Reviews & Mobile Marketing
The Importance of Online Reviews & Mobile Marketing
 
Google Analytics for Publishers
Google Analytics for PublishersGoogle Analytics for Publishers
Google Analytics for Publishers
 
Google Analytics: understanding the data correctly
Google Analytics: understanding the data correctlyGoogle Analytics: understanding the data correctly
Google Analytics: understanding the data correctly
 
WordPress SEO Success
WordPress SEO SuccessWordPress SEO Success
WordPress SEO Success
 
Google Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and CampsGoogle Analytics: Overview & Key Metrics for Schools and Camps
Google Analytics: Overview & Key Metrics for Schools and Camps
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
Introduction to Google Analytics by Katherine Mancuso
Introduction to Google Analytics by Katherine MancusoIntroduction to Google Analytics by Katherine Mancuso
Introduction to Google Analytics by Katherine Mancuso
 
Mining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing InsightsMining Google Analytics for Marketing Insights
Mining Google Analytics for Marketing Insights
 
Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...Web Analytics How to turn data into insights and how to turn insights into mo...
Web Analytics How to turn data into insights and how to turn insights into mo...
 

Ähnlich wie Online presence assessment

Online presence assessment analytics selfie updated for spring & summer 2018
Online presence assessment   analytics selfie updated for spring & summer 2018Online presence assessment   analytics selfie updated for spring & summer 2018
Online presence assessment analytics selfie updated for spring & summer 2018Marshall Sponder
 
Builder Online Reputation Management
Builder Online Reputation ManagementBuilder Online Reputation Management
Builder Online Reputation ManagementBlair Kuhnen
 
TASK 01 - SEO Report WLF [webiste].pptx
TASK 01 - SEO Report WLF [webiste].pptxTASK 01 - SEO Report WLF [webiste].pptx
TASK 01 - SEO Report WLF [webiste].pptxCaroVacu
 
Am eyewear australia
Am eyewear australiaAm eyewear australia
Am eyewear australiaNoren Arif
 
Opticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOpticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOptimizely
 
Website Redesign Playbook
Website Redesign PlaybookWebsite Redesign Playbook
Website Redesign PlaybookDemand Metric
 
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...BrightEdge Technologies
 
360 Degree Feedback PPT
360 Degree Feedback PPT360 Degree Feedback PPT
360 Degree Feedback PPTmsgexperts
 
Compliments International, SEO, Web Design, Social Media Marketing, Website M...
Compliments International, SEO, Web Design, Social Media Marketing, Website M...Compliments International, SEO, Web Design, Social Media Marketing, Website M...
Compliments International, SEO, Web Design, Social Media Marketing, Website M...Compliments International
 
Web Analytics: Free Yourself from Analysis Paralysis
Web Analytics: Free Yourself from Analysis ParalysisWeb Analytics: Free Yourself from Analysis Paralysis
Web Analytics: Free Yourself from Analysis ParalysisThe Loud Few
 
Link building strategy for 2013
Link building strategy for 2013Link building strategy for 2013
Link building strategy for 2013Rajiv Kumar
 
Your Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slidesYour Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slidesDemandWave
 

Ähnlich wie Online presence assessment (20)

Online presence assessment analytics selfie updated for spring & summer 2018
Online presence assessment   analytics selfie updated for spring & summer 2018Online presence assessment   analytics selfie updated for spring & summer 2018
Online presence assessment analytics selfie updated for spring & summer 2018
 
IBAT-Measurements-Analytics_Session
IBAT-Measurements-Analytics_SessionIBAT-Measurements-Analytics_Session
IBAT-Measurements-Analytics_Session
 
DBS-Measurement-And-Analytics
DBS-Measurement-And-AnalyticsDBS-Measurement-And-Analytics
DBS-Measurement-And-Analytics
 
Griffith-Measurement-Analytics
Griffith-Measurement-AnalyticsGriffith-Measurement-Analytics
Griffith-Measurement-Analytics
 
Eden-Meausurement-Analytics
Eden-Meausurement-AnalyticsEden-Meausurement-Analytics
Eden-Meausurement-Analytics
 
Builder Online Reputation Management
Builder Online Reputation ManagementBuilder Online Reputation Management
Builder Online Reputation Management
 
TASK 01 - SEO Report WLF [webiste].pptx
TASK 01 - SEO Report WLF [webiste].pptxTASK 01 - SEO Report WLF [webiste].pptx
TASK 01 - SEO Report WLF [webiste].pptx
 
Am eyewear australia
Am eyewear australiaAm eyewear australia
Am eyewear australia
 
SEO Plans
SEO PlansSEO Plans
SEO Plans
 
Opticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign StrategiesOpticon 2015-Website Redesign Strategies
Opticon 2015-Website Redesign Strategies
 
Website Redesign Playbook
Website Redesign PlaybookWebsite Redesign Playbook
Website Redesign Playbook
 
Seo proposal anthenasoft
Seo proposal anthenasoftSeo proposal anthenasoft
Seo proposal anthenasoft
 
Analysis Paralysis
Analysis ParalysisAnalysis Paralysis
Analysis Paralysis
 
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
BrightEdge Share15 - S304: Scaling In-House – The Search Org Maturity Curve -...
 
360 Degree Feedback PPT
360 Degree Feedback PPT360 Degree Feedback PPT
360 Degree Feedback PPT
 
Compliments International, SEO, Web Design, Social Media Marketing, Website M...
Compliments International, SEO, Web Design, Social Media Marketing, Website M...Compliments International, SEO, Web Design, Social Media Marketing, Website M...
Compliments International, SEO, Web Design, Social Media Marketing, Website M...
 
Web Analytics: Free Yourself from Analysis Paralysis
Web Analytics: Free Yourself from Analysis ParalysisWeb Analytics: Free Yourself from Analysis Paralysis
Web Analytics: Free Yourself from Analysis Paralysis
 
Gerson and Levy
Gerson and LevyGerson and Levy
Gerson and Levy
 
Link building strategy for 2013
Link building strategy for 2013Link building strategy for 2013
Link building strategy for 2013
 
Your Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slidesYour Agency is Wasting Your Money - 9/10/2013 slides
Your Agency is Wasting Your Money - 9/10/2013 slides
 

Mehr von Marshall Sponder

Digital marketing analytics paths of value - 12-4-17
Digital marketing analytics   paths of value - 12-4-17Digital marketing analytics   paths of value - 12-4-17
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
 
What went right or wrong on election day - Nov 8th, 2016 USA
What went right or wrong on election day - Nov 8th, 2016 USAWhat went right or wrong on election day - Nov 8th, 2016 USA
What went right or wrong on election day - Nov 8th, 2016 USAMarshall Sponder
 
Assessments 2,3,4,5,6,7,8 marshall sponder
Assessments 2,3,4,5,6,7,8 marshall sponderAssessments 2,3,4,5,6,7,8 marshall sponder
Assessments 2,3,4,5,6,7,8 marshall sponderMarshall Sponder
 
Dbc 2015 analytics for design bloggers -final
Dbc 2015   analytics for design bloggers -finalDbc 2015   analytics for design bloggers -final
Dbc 2015 analytics for design bloggers -finalMarshall Sponder
 
Initial assessment report 1 31-15
Initial assessment report 1 31-15Initial assessment report 1 31-15
Initial assessment report 1 31-15Marshall Sponder
 
Scaling online and hybrid training rutgers university 1-14-15 submitted
Scaling online and hybrid training   rutgers university 1-14-15 submittedScaling online and hybrid training   rutgers university 1-14-15 submitted
Scaling online and hybrid training rutgers university 1-14-15 submittedMarshall Sponder
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Marshall Sponder
 
Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMerging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMarshall Sponder
 
Fitnyc module 11 mobile analytics overview for fit
Fitnyc module 11    mobile analytics overview for fitFitnyc module 11    mobile analytics overview for fit
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
 
geo-location and mobile analytics for fashion
geo-location and mobile analytics for fashiongeo-location and mobile analytics for fashion
geo-location and mobile analytics for fashionMarshall Sponder
 
Performance metrics-for-analytics-and-insights
Performance metrics-for-analytics-and-insightsPerformance metrics-for-analytics-and-insights
Performance metrics-for-analytics-and-insightsMarshall Sponder
 
Media math july 11th programmatic wa sponder & matthews - part 2 deck
Media math july 11th   programmatic wa sponder & matthews - part 2 deckMedia math july 11th   programmatic wa sponder & matthews - part 2 deck
Media math july 11th programmatic wa sponder & matthews - part 2 deckMarshall Sponder
 
Secrets of ultra violet data winterpark social analytics forum - marshall s...
Secrets of ultra violet data   winterpark social analytics forum - marshall s...Secrets of ultra violet data   winterpark social analytics forum - marshall s...
Secrets of ultra violet data winterpark social analytics forum - marshall s...Marshall Sponder
 
Ama draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredAma draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder
 
Brands onlysocial marshall sponder - updated & delivered-v3
Brands onlysocial marshall sponder - updated & delivered-v3Brands onlysocial marshall sponder - updated & delivered-v3
Brands onlysocial marshall sponder - updated & delivered-v3Marshall Sponder
 
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderLinkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderMarshall Sponder
 
Congresso sm keynote -marshall sponder oct 30th 2013
Congresso sm keynote -marshall sponder oct 30th 2013Congresso sm keynote -marshall sponder oct 30th 2013
Congresso sm keynote -marshall sponder oct 30th 2013Marshall Sponder
 
Social monitoring bootcamp Bogota, Colobmia
Social monitoring bootcamp Bogota, ColobmiaSocial monitoring bootcamp Bogota, Colobmia
Social monitoring bootcamp Bogota, ColobmiaMarshall Sponder
 
Umsl challanges for brand measuring social media -marshall sponder - apr...
Umsl    challanges for brand measuring social media  -marshall sponder  - apr...Umsl    challanges for brand measuring social media  -marshall sponder  - apr...
Umsl challanges for brand measuring social media -marshall sponder - apr...Marshall Sponder
 

Mehr von Marshall Sponder (20)

Digital marketing analytics paths of value - 12-4-17
Digital marketing analytics   paths of value - 12-4-17Digital marketing analytics   paths of value - 12-4-17
Digital marketing analytics paths of value - 12-4-17
 
Humanizing ai final
Humanizing ai   finalHumanizing ai   final
Humanizing ai final
 
What went right or wrong on election day - Nov 8th, 2016 USA
What went right or wrong on election day - Nov 8th, 2016 USAWhat went right or wrong on election day - Nov 8th, 2016 USA
What went right or wrong on election day - Nov 8th, 2016 USA
 
Assessments 2,3,4,5,6,7,8 marshall sponder
Assessments 2,3,4,5,6,7,8 marshall sponderAssessments 2,3,4,5,6,7,8 marshall sponder
Assessments 2,3,4,5,6,7,8 marshall sponder
 
Dbc 2015 analytics for design bloggers -final
Dbc 2015   analytics for design bloggers -finalDbc 2015   analytics for design bloggers -final
Dbc 2015 analytics for design bloggers -final
 
Initial assessment report 1 31-15
Initial assessment report 1 31-15Initial assessment report 1 31-15
Initial assessment report 1 31-15
 
Scaling online and hybrid training rutgers university 1-14-15 submitted
Scaling online and hybrid training   rutgers university 1-14-15 submittedScaling online and hybrid training   rutgers university 1-14-15 submitted
Scaling online and hybrid training rutgers university 1-14-15 submitted
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
 
Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ARTMerging Geo Social Data & web analytics at the Metropolitan Museum of ART
Merging Geo Social Data & web analytics at the Metropolitan Museum of ART
 
Fitnyc module 11 mobile analytics overview for fit
Fitnyc module 11    mobile analytics overview for fitFitnyc module 11    mobile analytics overview for fit
Fitnyc module 11 mobile analytics overview for fit
 
geo-location and mobile analytics for fashion
geo-location and mobile analytics for fashiongeo-location and mobile analytics for fashion
geo-location and mobile analytics for fashion
 
Performance metrics-for-analytics-and-insights
Performance metrics-for-analytics-and-insightsPerformance metrics-for-analytics-and-insights
Performance metrics-for-analytics-and-insights
 
Media math july 11th programmatic wa sponder & matthews - part 2 deck
Media math july 11th   programmatic wa sponder & matthews - part 2 deckMedia math july 11th   programmatic wa sponder & matthews - part 2 deck
Media math july 11th programmatic wa sponder & matthews - part 2 deck
 
Secrets of ultra violet data winterpark social analytics forum - marshall s...
Secrets of ultra violet data   winterpark social analytics forum - marshall s...Secrets of ultra violet data   winterpark social analytics forum - marshall s...
Secrets of ultra violet data winterpark social analytics forum - marshall s...
 
Ama draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredAma draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - delivered
 
Brands onlysocial marshall sponder - updated & delivered-v3
Brands onlysocial marshall sponder - updated & delivered-v3Brands onlysocial marshall sponder - updated & delivered-v3
Brands onlysocial marshall sponder - updated & delivered-v3
 
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall SponderLinkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
Linkedin Analytics Week 11 MKT 9715 baruch mba program Prof Marshall Sponder
 
Congresso sm keynote -marshall sponder oct 30th 2013
Congresso sm keynote -marshall sponder oct 30th 2013Congresso sm keynote -marshall sponder oct 30th 2013
Congresso sm keynote -marshall sponder oct 30th 2013
 
Social monitoring bootcamp Bogota, Colobmia
Social monitoring bootcamp Bogota, ColobmiaSocial monitoring bootcamp Bogota, Colobmia
Social monitoring bootcamp Bogota, Colobmia
 
Umsl challanges for brand measuring social media -marshall sponder - apr...
Umsl    challanges for brand measuring social media  -marshall sponder  - apr...Umsl    challanges for brand measuring social media  -marshall sponder  - apr...
Umsl challanges for brand measuring social media -marshall sponder - apr...
 

Kürzlich hochgeladen

Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 

Kürzlich hochgeladen (20)

Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 

Online presence assessment

  • 1. Executive Education Executive Education Online Presence Assessment for use for Personal or Business profiles Marshall Sponder WebMetricsGuru INC Finalized for Fall 2016 Semester ©WebMetricsGuru INC 2015
  • 2. Executive Education ©WebMetricsGuru INC 2016 Social Media Benchmarking for the Analytics Selfie Chanel Metric 3rd Party Tools Used Limitations (caveat) Blogs Domain Score Blog Analyzer http://www.webseoanalytics.com/free/seo- tools/blog-analyzer.php Public hosted Tumblr and WordPress can be reported instead of blog url. Could use Videos SocialBlade Creators Grade http://www.socialblade.com (use A through D Grade) Only works for YouTube Channels Twitter SocialBlade SocialBlade Twitter grade http://www.socialblade.com (use A through D Grade) Fragmented and shallow metrics make it imperative to look past followers. Facebook Likealyzer Score Likealyzer www.likealyzer.com/ Works on Facebook Business pages only LinkedIn Connections OR followers LinkedIn number of Connections (personal pages) or number of followers (Business Pages) None, but LinkedIn other provides priority metrics for paid customers. SEO LXRSEO Overall Score LXRSEO - https://lxrseo.com/seo-site-grader.htm Use the Overall Score of the domain. We do not know the details of how grading is arrived at. Only lets users do one search a day. Instagram SocialBlade Instagram Grade Use SocialBlade Instagram grade - http://socialblade.com/instagram/ We don’t know exactly how SocialBlade’s ranking algorithm works. Pinterest PinAuthority rank pinauthority.com Ranks each Pinterest account Depending on your goal(s), other metrics may be more important than PinAuthority rank. Local Search Listings MOZ Local MOZ Local https://moz.com/local - creates a local score of any business that has a physical address Local visibility does not include check in – geolocation data which is left out for now. Overall Web Presence Nibbler Score Nibbler produces an overall website score that factors in several factors - http://nibbler.silktide.com/en_US Free version of Nibbler only looks at 5 pages of your website (not sure which 5 it chooses).
  • 3. Executive Education 1. Blog Influence Grade Point Score Notes 0 No blog (note, you can still get a domain score and yet not have a blog – therefore, a domain score with a blog is still an automatic 0) No blog is an automatic 0 1 Domain Score< 20 and no recent posts or less than 1 recent posts (within the last 30 days) – if no recent posts, demote to a 0. 2 Domain Score < 21 and at least 40 with at least 1 recent post within the last 30 days – if no recent post demote to a 1 3 Domain Scores between 41 And 60 with greater with up to 1 recent posts (within the last 30 days) – if no recent post demote to a 2. 4 Domain Scores between 61 To 80 with at least 1 recent post – if no recent post demote to a 3 5 Domain Scores 81 or above with 1 post done within the last 30 days – if not, demote to a 4. Use http://www.webseoanalytics.com/free/seo-tools/blog-analyzer.php ©WebMetricsGuru INC 2015
  • 4. Executive Education What is a blog and how does it differ from a website? http://www.wikihow.com/Tell-the- Difference-Between-Blogs-and-Websites In accessing a blog, if it turns out to fit the profile of a website more closely than a blog, and there is no other blog mentioned on the website to access, defer the analysis – give them a 0 for “blog presence” and focus on the website analysis, instead. ©WebMetricsGuru INC 2015
  • 5. Executive Education 2. Video Influence (SocialBlade)  Use on the YouTube Channel url. Note: if you do not yet have a channel, enter 0)  Note: Newly registered channels on SocialBlade may take a week or two before they are indexed by SB. Grade Point Score Notes 0 If there is No YouTube Channel Yet 1 D- Grade 2 D or D+ Grade 3 C, C+ or C- Grade 4 B, B+ or B- Grade 5 A, A+ or A- Grade ©WebMetricsGuru INC 2016
  • 6. Executive Education  Note: SocialBlade has data on Instagram and Twitch which might be useful to explore. ©WebMetricsGuru INC 2016
  • 7. Executive Education 3. Twitter Influence  SocialBlade/Twitter ©WebMetricsGuru INC 2015 Grade Point Score Notes 0 If there is no Twitter account 1 D- Grade range 2 D or D+ Grade range 3 C, C+ or C- Grade range 4 B, B+ or B- Grade range 5 A, A+, A++ or A- Grade range
  • 8. Executive Education  SocialBlade easily provides a ranking of A-D for any Twitter account. ©WebMetricsGuru INC 2016
  • 9. Executive Education 4. Facebook Influence  Use www.likealyzer.com/ Grade Point Score Notes 0 No Facebook business / fan page is an automatic 0. Also consider a Likelyzer score between 1-19 as a “0”. 1 Likelyzer score 20- 60n (we consider this basic visibility on Facebook) 2 Likelyzer score 61-70 3 Likelyzer score 71-80 4 Likelyzer score 81-90 5 Likelyzer score 91-100 ©WebMetricsGuru INC 2015
  • 10. Executive Education  Likelyzer provides other information that could be useful for assessments, but for now, we are only looking at the main score (in this case “64”) and any recommendations that could help the page improve in its ranking.  http://likealyzer.com/facebook/roulettebrooklyn ©WebMetricsGuru INC 2015
  • 11. Executive Education5. LinkedIn Influence - use LinkedIn connections for personal pages or followers for business pages. Grade Point Score Notes 0 No LinkedIn personal account (if an individual), OR no LinkedIn Business Page, if a Business or Organization – if both exist, pick the business page to analyze. 1 Less than 100 connections or less than 100 followers 2 201-300 connections or 201-300 followers 3 301 – 500 connections or 300-500 followers 4 501-1000 connections or 501-1000 followers 5 Over 1000 connections or over 1000 followers ©WebMetricsGuru INC 2015
  • 12. Executive Education 6. SEO Assessment https://lxrseo.com/seo-site-grader.htm use the overall score Grade Point Score Notes 0 No grade – no website or blog, etc. 1 Overall Grade 1-20 2 Overall Grade 21-40 3 Overall Grade 41-60 4 Overall Grade 61-80 5 Overall Grade 81-100 ©WebMetricsGuru INC 2015
  • 14. Executive Education 7. Instagram Assessment – use SocialBlade (SocialBlade.com/Instagram) ©WebMetricsGuru INC 2016 Grade Point Score Notes 0 If there is no Instagram account 1 D- Grade range 2 D or D+ Grade range 3 C, C+ or C- Grade range 4 B, B+ or B- Grade range 5 A, A+, A++ or A- Grade ramge
  • 15. Executive Education  Instagram Grade is easily produced by SocialBlade ©WebMetricsGuru INC 2016
  • 16. Executive Education 8. Pinterest Assessment http://pinauthority.com/<Pinterest account> Grade Point Score Notes 0 0 if no Pinterest account 1 PinAuthority 1-20 2 PinAuthority 21-40 3 PinAuthority 41-60 4 PinAuthority 61-80 5 PinAuthority 81-100 ©WebMetricsGuru INC 2015
  • 17. Executive Education  Any account on Pinterest has a “PinAuthority” Score. Roulette doesn’t appear to have an Pinterest account, so it has a”0” for this assessment ©WebMetricsGuru INC 2015
  • 18. Executive Education 9. Location (Local Directory Listings) Assessment Grade Point Score Notes 0 No score – if 0 By passing local check-in data which is too problematic to rate 1 Local Presence is 1-20 By passing local check-in data which is too problematic to rate 2 Local Presence is 21-40 By passing local check-in data which is too problematic to rate 3 Local Presence is 41-60 By passing local check-in data which is too problematic to rate 4 Local Presence is 61-80 By passing local check-in data which is too problematic to rate 5 Local Presence is 81-100 By passing local check-in data which is too problematic to rate  Use http://moz.com/local and look the current score ©WebMetricsGuru INC 2016
  • 20. Executive Education 10. Website Assessment http://nibbler.silktide.com/en_US Grade Point Score Notes 0 0 = no website or no Nibbler Score (but if you have issues pulling up a report, make sure to rerun it a few times) 1 Nibbler 1 -2.0 2 Nibbler 2.1-4.0 3 Nibbler 4.1 -6.0 4 Nibbler 6.1-8.0 5 Nibbler 8.1-10 ©WebMetricsGuru INC 2015
  • 22. Executive Education Example of what can be done with this “Data” ©WebMetricsGuru INC 2015  Synopsis:
  • 23. Executive Education Summary Use this guide to fill out your Online Assessment for your Projects. ©WebMetricsGuru INC 2016

Hinweis der Redaktion

  1. We need to define a score with posting.
  2. Look up how Domain Score and ‘Authority are derived
  3. Leave this alone
  4. Watch for fake accounts – Caluculate - percentage
  5. Modified
  6. Leave as is
  7. Continue to look for another metric
  8. Add a local search component
  9. Define what we call a website – also for blog