Social media can help Community Service Organizations create awareness, connect supporters, monitor the conversation and raise money.
Integrated campaigns begin by selecting the right tools for the job and leveraging channels to get the right content to the right people.
Social media is a powerful tool that allows Community Service Organizations to reach targeted audiences quickly, and facilitate fund raising.
20. Monitor the Conversation RSS feeds like Google Reader allow you to collect updates from multiple blogs and send them to a single location
21. Monitor the Conversation Monitor news/blogs to see what other community service organizations and the general public are saying about important issues
22. Jane [email_address] Another win for the Columbus Region! Thanks, CNN Money, for listing Delaware County as one of the best places in the nation to find jobs. Monitor the Conversation Then, representatives from organizations can join the conversation!
23. Niche Groups Groups within social media circles existing to help promote Community Service organizations
A Fan Page is great as a collaborative communication tool, a place for anyone interested in or affiliated with Lifting Hopes to communicate. A Causes page is more focused on the fund raising aspect of Lifting Hopes. Donations can be taken online securely and easily. Both pages allow for a viral marketing outlet. Facebook users can set a “Favorite Cause” that all their fans see, and that links to the donation page. In addition, when someone becomes a fan of the Lifting Hopes page, that is posted to their Wall and to their friends “feeds.” This allows for word about Lifting Hopes to spread quickly on Facebook. Reserve your vanity URL! For example, we reserved www.facebook.com/liftinghopes. Ask someone here from Webbed Marketing how to do this.
Your blog should live in your marketing or communications department, not in IT. Use simple, standard technology to set up the blog and then focus on content. Use the blog to promote other aspects of your social media campaign. Link to your donation page, embed your training videos. Don’t forget to frequently and publicly thank your supporters.
Highlight each point in the slide, then recommend that each video is concluded with a screen that has the URL of the main web site listed and that in each video the speaker closes with something like “to follow me along my journey, visit my blog at blog.chapelhillhouse.org
Using sites like Twellow, WeFollow or Search.Twitter.com we can identify who we want to follow. Maybe it’s other families battling cancer or members of the media. Twitter also allows our followers to be connected with Lifting Hopes House in real time. For example, I may be Tweeting before and after a workout so that supporters continue to feel that connection with Lifting Hopes. And, long after my race is over the hope is that these followers will remain connected with Lifting Hopes. This real time relationship with supporters is something that couldn’t exist without social media.
