This is an example of Webbed Marketing's SEO audit. It includes a general analysis of your website's current SEO status, sample analysis of keywords, inbound link profile, and analysis against your top online competition. The complete audit package includes a PDF summary of our findings and also a Word Doc "detail" report, pointing out each error/compliance issue on a URL by URL basis.

1. SEO Audit
http://YOURSITE.com/
NOVEMBER 14, 2011

2. NOVEMBER 14, 2011
Search Engine Optimization Overview
• SEO Quality Analysis – Overall score of your website’s
optimization for search engines
• Online Competitor Analysis – Comparison of your site
against your top online competitors, including quality
score, evaluation of industry keyword rankings, and
comparison of your top 10,000 inbound links
• Technical SEO Analysis – Analysis of the usability of
your site and adherence to webmaster standards that
affect search engine rankings
• On-page SEO Analysis – Analysis of the SEO factors
in the HTML content on your website, including title
tags, image tags and headers
• SEO Recommendations and Next Steps –
Recommendations for improving your website’s SEO
effectiveness

3. NOVEMBER 14, 2011
SEO QUALITY ANALYSIS

4. NOVEMBER 14, 2011
SEO Quality Analysis: 95/100
Indexed Pages in Majestic 768,934 pages in Majestic's index
The website is in Majestic's index. This is a good sign and it shows that the website is
crawlable.
Links to Website in Majestic 1,021,527 links in Majestic's index
The website has backlinks in Majestic's index. This is a good sign and it shows that the
website has inbound links.
.EDU/.GOV Links in Majestic 191 .EDU/ 16 .GOV links in Majestic's index
This website appears to have links from educational websites. This is a good sign,
because links from .edu websites are ranked highly by search engines. This website
also appears to have links from government websites. This is a good sign, because
links from .gov websites are ranked highly by search engines and represent a high level
of trust. The assumption is that search engines view the content as useful to the
general public and has passed bureaucratic approval.

5. NOVEMBER 14, 2011
SEO Quality Analysis: 95/100
Domain Age More Than A Year
This website has been registered for more than one year (*/*/19**). This should help
improve search visibility, because Google prefers domains that have been registered
longer than one year.
Domain Expiration Less Than A Year
This website's domain is set to expire in less than one year (*/*/19**). Google prefers
domains that have expiration dates that are more than one year.
mozRank mozRank of 5.89 out of 10
This website has a good mozRank score and should be a good site to obtain a backlink
from. Remember, the higher the mozRank the better.

6. NOVEMBER 14, 2011
SEO Quality Analysis: 95/100
Domain Authority Domain Authority of 62 out of 100
This website has a good Domain Authority score and should be a good site to obtain a
backlink from. Remember, the higher the Domain Authority score the better.
Alexa Traffic Rank Alexa Traffic Rank of 142,557
This website has excellent traffic and may give your website good exposure depending on
where your backlink is located. We recommend getting backlinks on high traffic websites.
DMOZ Listing It is listed in DMOZ
Category in DMOZ:
This website is listed in the Open Directory Project (DMOZ.org). Google looks highly on this
peer reviewed directory, and obtaining a listing should help your search engine presence.

7. NOVEMBER 14, 2011
ONLINE COMPETITOR ANALYSIS

8. NOVEMBER 14, 2011
Competitor Quality Comparison
Quality Domain MajesticSEO MajesticSEO
Competitor Score mozRank Authority Index Backlinks
YOURSITE.com 95 5.89 62 766196 1021527
COMPETITOR#1.com 100 4.98 62 1525214 356478
COMPETITOR#2.com 100 6.65 71 60954 851616
COMPETITOR#3.com 95 5.33 63 12931 213714
COMPETITOR#4.com 100 5.73 72 236896 3374038

9. NOVEMBER 14, 2011
Keyword Analysis
Keyword Competition Monthly Search Volume
92% 201000
74% 74000
47% 60500
92% 33100
86% 22200
89% 12100
16% 9900
48% 8100
5% 8100
56% 8100
90% 6600
94% 6600
68% 6600

10. NOVEMBER 14, 2011
Yoursite.com Competitor #1 Competitor #2 Competitor #3 Competitor #4
Keyword Google Ranking
- - - - -
- - 73 - -
- - 68 77 27
- - 2 - -
- - 96 - 30
- - - - -
- - 106 - -
- - - - -
- - - - -
- - - - -
- - 70 - 15
- - 2 - -
- - - - -
- - - - -
- - 38 - -
- 121 - 46 6
- - - - -
- - - - -
- 96 - 50 7
- - - - -
- - 14 - 78
- 19 - 12 5
- 15 - 1 6
- 119 48 54 12
- - - - -

11. NOVEMBER 14, 2011
Page authority is a
Link Profile Analysis measurement of how much
trust search engines place in
Link Quality Profile a website. A very credible
1200
website like the
www.newyorktimes.com has
1000
a page authority of 99/100.
800 Getting links from websites
Linking Domains
with higher authority will
600 result in better search
engine rankings for your
400 website.
This profile indicates your
200 website might have a
disproportionately high
0
0 10 20 30 40 50 60 70 80 90
number of links from
Max Page Authority domains with low
authority (≤ 20)

12. NOVEMBER 14, 2011
Link Profile Analysis
Link Quality Factors
TLD (high value .govs or .edus) 1 .gov sites
9 .edu sites
Possible Paid Links/Posts 1 pages with "review" in the URL
0 pages with "adverorial" in the URL
Content Type (news, blog, forum) 102 pages with "blog" in the URL
10 pages with "news" in the URL
65 pages with "forum" in the URL
Possible Too Deep in Site Links 236 pages with over 6 /'s
Possible Over-SEOd Content 15 URLs with 9 or more hyphens
Possible Lower Quality Blog Links 1 pages with blogspot
4 pages with WordPress
Weak Link Element In URL 16 pages with "links" in the URL
Avoid https:// and ftp:// 0 https:// pages
0 ftp:// pages

13. NOVEMBER 14, 2011
Link Profile Analysis
Most of your
Most Linked URLs on www.YOURSITE.com Domain
1800
links are going
1600 to your
1400 homepage,
# of Links
1200
which is
1000
800
normal.
600 However, if
400
you have
200
0
resources on
other pages
you should
try to build
additional
links to these
URLs as well.
URL

14. NOVEMBER 14, 2011
Link Profile Analysis
Most Common Link Anchor Text Most of your
900 links use a
800 variety of
700 anchor text.
# of Links
600
500
You might
400
want to try
300 incorporating
200 keywords into
100 your anchor
0 text, including
“KEYWORD
A” from the
KW Analysis
Anchor Text

15. NOVEMBER 14, 2011
Link Profile Comparison
Your link profile
Link Profile Comparison
1200
is behind the top
1150 competition in
1100
1050 terms of both
1000
950
distribution and
900
850
total volume
Linking Domains
800
750
700
650 Bodyforlife
600 Jenny Craig
550
500 BeachBody
450 NutriSystem
400
Weight Watchers
350
300
250
200
150
100
50
0
0 10 20 30 40 50 60 70 80 90
Max Page Authority

16. NOVEMBER 14, 2011
SEO ANALYSIS

17. NOVEMBER 14, 2011
SEO Analysis - Summary
Webbed Marketing completed a comprehensive analysis of
http://YOURSITE.com to determine the quality of the site and
ways to improve organic traffic to the site.
In total, 6306 pages and images were evaluated. Results are
divided into the following categories:
Technical SEO issues: On page SEO issues:
Errors Accessibility
Compliance Usability
Standards Search
Compatibility

18. NOVEMBER 14, 2011
SEO Analysis - Summary
Category Results
Overall Quality 577 pages with quality issues
Errors 29 pages with broken links or other errors
Compliance 42 pages with compliance or legal issues
Standards 294 pages have W3C standards issues
Compatibility 40 pages with browser specific issues
Accessibility 224 pages with accessibility problems
Usability 276 pages with usability issues
Search 193 pages with search engine issues
Totals 6306 pages and images checked

19. NOVEMBER 14, 2011
TECHNICAL SEO ANALYSIS

20. NOVEMBER 14, 2011
Technical Issues - Errors
This section shows site quality issues, including broken links
and server mis-configurations.
In total, we found 60 issues on 29 pages. These include:
 Several pages with broken links
 Several pages with ASP, ASP.NET and PHP script errors
 Several pages contained an ASP.NET ViewState larger than
2K. This may cause system instability
 Several pages have links that were not visited because they
were blocked by a ROBOTS.TXT file.

21. NOVEMBER 14, 2011
Technical Issues – Legal Compliance
This section shows pages that may violate EU or US law. Note:
not all violations can be detected automatically.
In total, we found 62 issues on 42 pages. These include:
 US CAN-SPAM Act 2003 - Some pages violate these
regulations.
 EU Privacy Regulations 2003 - Some pages violate these
regulations.
 EU Data Protection Directive 95/46/EC - Some pages violate
these regulations.
 Copyright Law - Some pages may not be protected by
copyright.

22. NOVEMBER 14, 2011
Technical Issues – Standards
This section shows pages that do not comply with W3C
standards.
In total, we found 912 issues on 294 pages. These include:
 W3C HTML/XHTML Validation - Some pages fail validation.
 W3C CSS Validation - Some pages fail validation.
 W3C Style Guide – Several issues found on multiple pages.
 W3C Deprecated Features – Several issues found on
multiple pages.

23. NOVEMBER 14, 2011
Technical Issues – Compatibility
This section shows pages that exhibit browser-specific behavior,
or trigger browser bugs.
In total, we found 40 issues on 40 pages. These include:
 Internet Explorer - Some pages misbehave in Internet
Explorer.
 Firefox - No issues found.
 Safari - No issues found.
 Opera - No issues found.
 Browser specific features - Some pages only work with one
browser.

24. NOVEMBER 14, 2011
Technical Issues – Accessibility
This section shows accessibility issues, indicating problems for
disabled users.
In total, we found 429 issues on 224 pages. These include:
 WCAG Priority A - Issues found (disabled users will find it
impossible to use some pages).
 Section 508 - Issues found (disabled users will find it
impossible to use some pages).

25. NOVEMBER 14, 2011
Technical Issues – Usability
This section shows general usability issues, indicating
navigation problems for all users.
In total, we found 469 issues on 276 pages. These include:
 Usability.gov Guidelines - Some pages violate these
guidelines.
 W3C Best Practices - Some pages are hard to use.
 Readability - Some pages are hard to read.

26. NOVEMBER 14, 2011
ON-PAGE SEO ANALYSIS

27. NOVEMBER 14, 2011
On-Page Issues – Search
This section shows general usability issues, indicating
navigation problems for all users.
In total, we found 469 issues on 276 pages. These include:
 Google Search Guidelines - Some pages may rank poorly on
Google.
 MSN Search Guidelines - Some pages may rank poorly on
MSN Live Search.
 Yahoo Search Guidelines - Some pages may rank poorly on
Yahoo.
 Robots.txt Guidelines - No issues found.
 Search Best Practices – Several pages have long meta
descriptions, missing alt image tags, and poor link anchor text

28. NOVEMBER 14, 2011
RECOMMENDATIONS AND NEXT STEPS

29. NOVEMBER 14, 2011
Technical Recommendations
(forward these to your webmaster/web development team)
• Address all 27 broken links
Fix these links by creating new content and restoring the pages which no longer exist,
or redirect these pages to related pages that do exist on your domain.
• Set up 301 redirects for pages that no longer exist or that have been
permanently moved.
This form of redirect is recommended as it will preserve the SEO benefit from any existing
links to these pages and also keep users who reach these pages on your site.
• Prioritize and address accessibility issues: more than 400 errors
found
These issues include incorrect image attributes, improperly nested Header tags (H1, H2,
H3, etc.), and table/frame attributes. These elements are used by search engines to
understand non-text content and factor into search rankings.

30. NOVEMBER 14, 2011
Technical Recommendations
(forward these to your webmaster/web development team)
• Address compliance issues in order of relevance and importance
Issues include potential violations regarding the use of the registered trademark
symbol (R) and also privacy issues due to newsletters and the collection of personal
information. A privacy policy might be required for some pages.
• Prioritize the 912 W3C validation issues and address the most
urgent
These issues mostly include minor HTML/CSS errors that may or may not affect SEO
for each page. Check the most important pages with errors first.
• Ensure universal browser accessibility
Some images and other attributes are not supported by older versions of Internet
Explorer (PNG images with alpha-channel transparency).

31. NOVEMBER 14, 2011
Technical Recommendations
(forward these to your webmaster/web development team)
• Review and prioritize 469 usability issues; address if relevant to
your audience
Issues include long URLs that might not translate well in emails or press releases,
pages more than 5 clicks away from the homepage, and pages with content that
might be difficult for some users to read or understand (particularly disabled users
accessing your website with special equipment).
• Renew Domain (set to expire on */*/20**)
• Address 20 pages with ASP.NET ViewState larger than 2K.
This issue can cause system instability and increased page load times, which is a
factor search engines use in their algorithms to rank pages.

32. NOVEMBER 14, 2011
On-Page Recommendations
Identify Top 10 pages in Terms of Importance
Review title tags on each of these pages:
Are they unique? Are they between 60-70 characters in length? Does each page target at
least 1 unique keyword?
Review meta descriptions on each of these pages:
Are they unique? Are they between 125-175 characters in length? Do they reinforce the title
and entice users to open the page?
Review Header tags on each of these pages:
Are they unique? Do they correspond with the title tag, and its target keyword? Are they
properly organized? Do they create a better user experience?
Review the Images on these pages:
Do all of your images have alt tags? Do these tags reinforce target keywords?
Review internal links within your site:
Do the links use keyword rich anchor text? Do the links take the user to an appropriate page
based on the navigation structure?

33. NOVEMBER 14, 2011
Off-Page Recommendations
Inbound Link Building
Inbound links are a large factor in Google’s algorithm for ranking pages, as
they are a good indicator of a page’s “popularity” on the web.
There are a number of different ways to increase the number of inbound
links to your website:
• Leverage existing connections – are all of your subsidiaries and
partners linking to you from their websites?
• Blog commenting – find blog posts that are relevant to your industry.
Leave comments that include a link back to your site.
• Social media – leverage Facebook and Twitter to share links to your
most popular content.
• Requesting links – if a website is linking to your competitor’s webpage
but not yours, write the site owner an email: it never hurts to ask!

34. NOVEMBER 14, 2011
Next Steps
• Prioritize all issues
• Develop scope of work to address agreed upon issues
• Execute against a clearly defined timeline