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How to Kill Email
Anxiety, Avoid
Distractions, and Get
Real Work Done
The Best Bits
#bookbestbits
“A very easy read. Extremely actionable. Has
already inspired me to make changes in my
own habits. A very effective guide to hacking
productivity by not letting e-mail run your life.
Overview from our reviewer:
Daniele Fiandaca, Co-founder, Utopia
Some context
90%The percentage of people who answer I’m busy to
the question “How are you?”
"We are busy doing stuff in a futile attempt to
have more time.”
Andy Puddicombe, Headspace
The Stats
On average office workers dip into their
inbox 74 times a day
Source: Gloria Mark
On average office workers spend roughly
28% of their total workday on the task of
reading and responding to email
Source: McKinsey Global Institute
The average inbox contains only 38%
important, relevant emails
Source: SaneBox
It takes 64 seconds to recover from an email
Source: Danwood Group
Workers feel lost in e-mail about
23% of the time
Source: Lost in Email: Pulling Users Down a Path of
Interaction
The problems with e-mails
The Dopamine Effect
When you recognise a task as complete, your brain releases
the neurotransmitter dopamine, which makes you feel good
and makes you want to repeat the behaviour again to feel
more pleasure…..
Email taps into this urge completion concept as well.
The Rule of Reciprocity
Numerous experiments have shown that humans tend to
adhere to the rule of reciprocity in social interactions. At its
most basic level this means that we want to respond to a
positive action with another positive action.
Askers vs Guessers
In ask culture you are taught that asking for whatever you
need is fine, with the understanding that the person you’re
asking can always decline. In a guess culture you are taught
that you should ask for something if you think you are very
likely to get a yes.
The opportunity
“The longer daily time spent on email, the
lower was perceived productivity and the
higher the measured stress.”
Source: E-mail Duration, Batching and Self
Interruption
Checking e-mail less frequently reduces
stress
Source: Computers in Human Behaviour 43
Exercises
Write down all the people who regularly e-mail you
Segment them into 3 groups:
VIP
Key collaborators
Fun People
Conduct an e-mail audit for one week, noting down
and recurring anxieties, distractions, or inbox
roadblocks as they surface
Think about what you can hack
“It helps to ask, “what’s the worst thing that
happens if I don’t answer the e-mail?”
Tavi Gevinson, Editor of Rookie Magazine
Tips
Jot down tomorrow’s to-do-list before you leave the office every
night
Take 5 minutes at the end of each day to write down “small
wins” - invent progress hacks
Behaviours
Devote the first 60-90 minutes each day to a task that advances
your meaningful work goals
Don’t check your e-mail more than two to three times a day (and
avoid leaving it open in the background)
The 2 minute rule
Behaviours (cont.)
Move to bcc
Develop a system for keeping track of your pending items
outside of your inbox
Use Emoticons
Style
Write your subject line like headlines
Don’t use the imperative
Be Positive
"Distraction is the enemy of creativity. It
deadens our ability to accomplish anything of
import. And worse, it lulls us into a feeling of
engagement, of busyness, that feels
productive even as it destroys any possibility
of meaningful productivity.”
Jocelyn K. Glei, Author of Unsubscribe
Find More Book Best
Bits at:
www.slideshare.net/
weareutopians
www.weareutopia.co
@weareutopians
REWIRING BUSINESS FOR THE AGE OF CREATIVITY

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The Best Bits: Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done

  • 1. Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done The Best Bits #bookbestbits
  • 2. “A very easy read. Extremely actionable. Has already inspired me to make changes in my own habits. A very effective guide to hacking productivity by not letting e-mail run your life. Overview from our reviewer: Daniele Fiandaca, Co-founder, Utopia
  • 4. 90%The percentage of people who answer I’m busy to the question “How are you?”
  • 5. "We are busy doing stuff in a futile attempt to have more time.” Andy Puddicombe, Headspace
  • 7. On average office workers dip into their inbox 74 times a day Source: Gloria Mark
  • 8. On average office workers spend roughly 28% of their total workday on the task of reading and responding to email Source: McKinsey Global Institute
  • 9. The average inbox contains only 38% important, relevant emails Source: SaneBox
  • 10. It takes 64 seconds to recover from an email Source: Danwood Group
  • 11. Workers feel lost in e-mail about 23% of the time Source: Lost in Email: Pulling Users Down a Path of Interaction
  • 12. The problems with e-mails
  • 13. The Dopamine Effect When you recognise a task as complete, your brain releases the neurotransmitter dopamine, which makes you feel good and makes you want to repeat the behaviour again to feel more pleasure….. Email taps into this urge completion concept as well.
  • 14. The Rule of Reciprocity Numerous experiments have shown that humans tend to adhere to the rule of reciprocity in social interactions. At its most basic level this means that we want to respond to a positive action with another positive action.
  • 15. Askers vs Guessers In ask culture you are taught that asking for whatever you need is fine, with the understanding that the person you’re asking can always decline. In a guess culture you are taught that you should ask for something if you think you are very likely to get a yes.
  • 17. “The longer daily time spent on email, the lower was perceived productivity and the higher the measured stress.” Source: E-mail Duration, Batching and Self Interruption
  • 18. Checking e-mail less frequently reduces stress Source: Computers in Human Behaviour 43
  • 20. Write down all the people who regularly e-mail you Segment them into 3 groups: VIP Key collaborators Fun People
  • 21. Conduct an e-mail audit for one week, noting down and recurring anxieties, distractions, or inbox roadblocks as they surface Think about what you can hack
  • 22. “It helps to ask, “what’s the worst thing that happens if I don’t answer the e-mail?” Tavi Gevinson, Editor of Rookie Magazine
  • 23. Tips
  • 24. Jot down tomorrow’s to-do-list before you leave the office every night Take 5 minutes at the end of each day to write down “small wins” - invent progress hacks Behaviours Devote the first 60-90 minutes each day to a task that advances your meaningful work goals Don’t check your e-mail more than two to three times a day (and avoid leaving it open in the background)
  • 25. The 2 minute rule Behaviours (cont.) Move to bcc Develop a system for keeping track of your pending items outside of your inbox
  • 26. Use Emoticons Style Write your subject line like headlines Don’t use the imperative Be Positive
  • 27. "Distraction is the enemy of creativity. It deadens our ability to accomplish anything of import. And worse, it lulls us into a feeling of engagement, of busyness, that feels productive even as it destroys any possibility of meaningful productivity.” Jocelyn K. Glei, Author of Unsubscribe
  • 28. Find More Book Best Bits at: www.slideshare.net/ weareutopians www.weareutopia.co @weareutopians
  • 29. REWIRING BUSINESS FOR THE AGE OF CREATIVITY