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SXSW 2014: TRENDS OVERVIEW
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
WHAT IS SXSW?
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
A FESTIVAL DEDICATED TO…
• Largest music festival in the
world of its kind.
• Over 2200 acts perform
every year.
• This year’s keynote speaker
was Lady Gaga.
• An incubator of cutting-edge
technologies and digital
creativity.
• Has become the place to
preview the technology of
tomorrow today.
• Past keynote speakers
include Mark Zuckerberg,
Elon Musk and Al Gore.
• Seen as one of the best
events at which to launch
indie films.
• In 2013 over 1200 films
were submitted to SXSW.
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
HUMANOID
THE FUTURE OF THE
INTERNET
................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
1. THE FUTURE OF THE INTERNET
• The debate around our right to privacy
• Marketing security
• Encrypted messages and ephemeral communications
• Virtual currency
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
THE SNOWDEN EFFECT
TRANSPARENT MACHINES BY BEEPLE (PLEASE VISIT: http://www.beeple-crap.com/)
Former NSA employee and whistleblower, Edward Snowden, delivered his keynote speech through Google Hangouts.
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
SECURITY AS A USP
Speculation of the NSA’s activities have prompted the biggest tech companies to offer better data
encryption
Please see JWT Intelligence for their
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
EMERGENCE OF SECURE MESSAGING APPS
“…'end-to-end encryption' is rapidly becoming the most useless term in
the security lexicon. That's because actually encrypting stuff is not the
interesting part. The real challenge turns out to be distributing
users' encryption keys securely, i.e., without relying on a trusted, central
service…” - Matthew Green, Gizmodo
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
DISAPPEARING APPS
Over 350m “snaps” are sent everyday
Users set photos to self-destruct
between 1-10 secs.
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
A WORD FROM SIR TIM BERNERS-LEE
"It's time for us to make a big communal decision…In front of
us are two roads - which way are we going to go?
Are we going to continue on the road and just allow the
governments to do more and more and more control - more
and more surveillance?
"Or are we going to set up a bunch of values? Are we going
to set up something like a Magna Carta for the world wide
web”
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
VIRTUAL CURRENCY - BITCOIN
ORIGINAL VIDEO POSTED HERE:
https://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
WHAT IS IT WORTH?
?
1 Bitcoin = $13 (2013) $800 (2014) ???
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
WHO IS ACCEPTING BITCOIN?
Brands considering Bitcoin
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
DO WE EVEN NEED MONEY?
Brands have already looked at interesting ways to replace currency
................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
2. HUMANOID
• How wearable tech is improving the human race
• Traditional manufacturing disrupted
• Our antagonising relationship with tech
• Switching off
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
INTEL’S ‘MAKE IT WEARABLE CHALLENGE’
Found via The Creators Project
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
THE POTENTIAL BEHIND WEARABLES
Communication Daily Life
Health Monitoring
Expression
Becoming Superhuman
Images sourced from Intel’s “Make it Wearable Challenge” website
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
VANDRICO INC MARKET INSIGHTS
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
3D PRINTING – THE POSSIBILITIES
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
BIOPRINTING - SAVING AND IMPROVING LIVES
“3D printing of non-living medical devices such as
prosthetic limbs, combined with a burgeoning population
and insufficient levels of healthcare in emerging markets,
is likely to cause an explosion in demand for the
technology by 2015” (Gartner Inc. – Jan 2014)
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
RESTORING CULTURAL MONUMENTS
An international team of
architects are working on 3D
printing the restoration of the
Buddhas of Bamiyan that
were destroyed by the Taliban
in 2001.
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
ACCESSIBLE BESPOKE
Three Over Seven is working on a way to allow people to scan their feet using their
mobile phones. This scan will then be used to 3D print an absolutely perfect pair of
shoes custom-made for your feet.
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
A ROBOT TAKEOVER
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
AN OXFORD UNIVERSITY STUDY PREDICTS….
….that mobile robots and smart computers make it likely that occupations employing about half
of today’s US workers could be possible to automate in the next decade or two (Bloomberg,
infographic)
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
MAYBE LESS TIME WITH TECH IS BETTER
‘No Noise’ room at Selfridges London
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010
OR NOT
There are numerous apps out there to encourage mindfulness
My Headspace
Mental Workout
Mindfulness App
..................................................................................................................................................................................................
The ideas and contents of this document are copyright © Table 19 Ltd. 2010

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SXSW 2014: Trends Overview

Hinweis der Redaktion

  1. The image on the left is of one of Google’s data centres. In the first part of this presentation I will be discussing some key topics that emerged at SXSW this year: The debate around our right to privacy Marketing security Encrypted messages and ephemeral communications Virtual currency
  2. Beeple aka Mike Winkelman. "The biggest thing that internet companies can do to protect their users is to put encryption on every page you visit.” – Snowden
  3. A trend that is integral to the issue of data privacy is the emergence of both self-destructing messaging apps (Snapchat) and end-to-end encryption messaging apps (Wickr, Armortext, etc.) Parents will be motivated to discuss internet safety and privacy with them at an increasingly early age. Brands are flocking to Snapchat to push short-term messages to a large target audience. “While Snapchat is frequently described as a social-networking app, its utility is more akin to messaging services like WhatsApp and Japan-based Line. The point is to serve as a medium for private messaging between friends, not to be a diffuse social graph like Facebook or an interest graph like Twitter.” (Cotton Dello, Forbes)
  4. Interview with the BBC
  5. https://www.ted.com/talks/paul_kemp_robertson_bitcoin_sweat_tide_meet_the_future_of_branded_currency
  6. Satoshi Nakamato is the P2P name for the creator(s) of Bitcoin (the system of virtual currency that trades in bitcoins). Bitcoin is a decentralized, anonymous electronic currency that first came into being in 2009. It's still not clear how far Bitcoin can go in establising itself in the mainstream economy, but there are quite a few large and small businesses accepting Bitcoin as a means to purchase goods and services. Why will the value be so high? Because the programme that produces Bitcoin will only create 21 million of them. At the moment 11 million have been discovered.
  7. Vodafone Fakka – in Africa where mobile is king, loose change is a real problem, instead of change vendors give ‘fakka’ or mobile credit.