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MOST POPULAR APPS – IOS
TOP 25 MOST DOWNLOADED PAID
IPHONE APPS OF ALL TIME
TOP 25 MOST DOWNLOADED FREE
IPHONE APPS OF ALL TIME
TOP 25 MOST DOWNLOADED PAID IPAD
APPS OF ALL TIME
TOP 25 MOST DOWNLOADED FREE IPAD
APPS OF ALL TIME
1. Angry Birds
2. Fruit Ninja
3. Doodle Jump
4. Cut the Rope
5. Angry Birds Seasons
6. WhatsApp Messenger
7. Camera+
8. Words With Friends
9. Tiny Wings
10.. Angry Birds Space
11. Pocket God
12. Plants vs. Zombies
13. The Game of Life Classic Edition
14. The Moron Test
15. Where’s My Water?
16. Draw Something
17. Monopoly
18. Angry Birds Star Wars
19. MotionX GPS Drive
20. Skee-Ball
21. Scrabble
22. UNO
23. Minecraft – Pocket Edition
24. Color Splash
25. The Sims 3
1. Facebook
2. Pandora Radio
3. Instagram
4. YouTube
5. Skype
6. Words With Friends Free
7. The Weather Channel
8. Twitter
9. Temple Run
10. Google Search
11. Netflix
12. Shazam
13. Angry Birds Free
14. Draw Something Free
15. Flashlight
16. Facebook Messenger
17. Google Earth
18. Fruit Ninja Free
19. iHeartRadio
20. Movies by Flixster, with
Rotten Tomatoes
21. Bump
22. eBay
23. PAC-MAN Lite
24. Groupon
25. Google Maps
1. Pages
2. Angry Birds HD
3. Angry Birds Seasons HD
4. Where’s My Water?
5. Fruit Ninja HD
6. Angry Birds Space HD
7. GarageBand
8. Words With Friends HD
9. Cut the Rope HD
10. Keynote
11. Numbers
12. Angry Birds Star Wars HD
13. GoodReader for iPad
14. Scrabble HD for iPad
15. Minecraft – Pocket Edition
16. Plants vs. Zombies HD
17. Notability
18. Monopoly for iPad
19. Quickoffice Pro HD
20. Star Walk HD
21. Draw Something
22. iMovie
23. iPhoto
24. Where’s My Perry?
25. Bad Piggies HD
1. Skype for iPad
2. The Weather Channel for iPad
3. Netflix
4. Angry Birds HD Free
5. Kindle
6. Facebook
7. Pandora Radio
8. Calculator for iPad Free
9. Fruit Ninja HD Free
10. Words With Friends HD Free
11. Google Earth
12. ABC Player
13. Calculator Pro for iPad Free
14. Temple Run
15. YouTube
16. eBay for iPad
17. CNN App for iPad
18. Dropbox
19. Adobe Reader
20. Twitter
21. Solitaire
22. NYTimes for iPad
23. Temple Run 2
24. Hulu Plus
25. Draw Something Free
Entertain me Keep me connected Help me do something Make me more informed
First Apps were pre-programmed onto phone – contacts, Snake etcDeveloped in-house by a handful of developersConsumers could not change/add appsVIDEO Demand for more features on phones leads to greater demand for developer talent but still kept in-houseAccess to internet means consumers able to add apps thanks to WAP (wireless application protocol)But it’s sloooooowwwwVIDEO Improvements in mobile hardware and introduction of 3G accelerate growthThird party developers have greater creative freedomGot to a point where a bank will produce Waterslide AppTwo million people found this entertaining enough to download the app during the first two weeksVIDEO
First App store wasn’t AppleAdvanced Packaging Tool launched in 1998 – very techy, could download programmesThen came Click n Run, more consumer friendly (the name gives a hint) but again still quite techy and about downloading Linux programmes
500 – number of Apps the App Store launched with550,000 – number of Apps App Store had in 2012900,000 – number of apps the App Store has one year later!!! Almost doubled in one year!Brandon Ashmore – downloaded the 5o billionth app in May 2013, got $10,000 (in Apple vouchers!)820 – number of apps currently downloaded each second from the App Store
App StoreGoogle PlayWindows Phone StoreNokia StoreBlackberry World
Number of apps available in each store (App Store is about 900,000) – source wikipedia
56 billion downloads is a conservative estimate – source https://www.abiresearch.com/press/android-will-account-for-58-of-smartphone-app-downCould be up to 82 million – source http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/e$25 billion revenue is double what the US movie theaters took – source http://blogs.wsj.com/digits/2013/03/11/the-surprising-numbers-behind-apps/
Chart – source http://www.slideshare.net/xyologic/ios-vs-android-which-users-earn-more-money-xyologic-appworks-osloThere are 900 million Android devices globally, compared to 600 million Apple devices – source http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/Users of Google’s Android platform are currently downloading 500 million more apps each month – source http://www.telegraph.co.uk/technology/news/10095401/Android-apps-to-overtake-Apple.html
Joyful Executions was a ‘humorous’ take on a North Korean execution squad…Apple rejected it, but you can get it on Android
In just 4yrs the App download market is expected to quadruple in size (56 billion in 2013) – source http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/eOnly 17% of mobile subscribers have a smartphone, but even within that figure they’ll be people who don’t really know how to get the most out of apps (like my Mum), so there’s even more potential growth to come…
People in UK now spend more time browsing the internet on their tablet… need to take this into account when developing apps (should it be designed for smartphone or tablet?)Source - http://econsultancy.com/uk/blog/62307-tablets-now-account-for-more-web-traffic-than-smartphones-stats
Trism app generated $250K for it’s developer in two months in 2008 – first time people sat up and took notice that this could be a lucrative marketiShoot app generated $600K in a single month for its developer in 2009Supercell a big player in the App developer world – Hay Day and Clash of the Clans (both free apps) rake in $2.4m a day
Both cost $999.99!iVIP – not only costs $999.99 but you have to prove you’re worth $1m to get it!
Even though Apple is a bit tighter when it comes to paying developers they’ve still handed out $10bn since launch (2008)Took 4 years to pay out first $5bn, only ONE YEAR to pay out next $5bn!
But just in case you’re thinking about hunting down an App developer for your next husband/partner… very few make big money!
With over 900,000 apps to choice from (and probably at least 10-20 very similar to yours), then you’re putting yourself at a disadvantage if you want people to pay money…Emerging markets have less disposable income…
Freemium – release a ‘lite’ version that’s free, then once people are hooked they have to pay for the full versionIn-App purchases are where the money’s at – gold coins, weapons, passes to get through levels, you can pay for them all!
30 apps on average for Android users, 40 for Apple – sourcehttp://www.makeuseof.com/tag/how-many-apps-do-you-have-installed-on-your-phone-makeuseof-poll/US consumers tend to focus on just 8 apps a day – source http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-ItAnd spend on average around 2hrs a day on them
Interesting to look at greater emphasis on games when using tablets…and how much more time smartphone users spend on ‘Utilities’ (maps etc)
Looking at App Store download charts seems to back up split of time spent per App category
Wanted to look more at customer need states than just ‘games’, ‘utilities’ etcThis is how apps are adding value to peoples’ lives, the reason to get them etc
How these need states are mapped out when looking at most popular apps for iPhones and iPads in App Store – seem to reflect findings from charts on slide 37
Chupa chips game – fun, uses product in gameLego – stop motion film app, create your own movies using Lego charactersVIDEO embedded for both
Vine – 13 million users VIDEOHouse Beautiful enabled readers to pin items directly to pin interest from pages of magazine
Turn the flash on your smartphone into a torchBarclay’s Pingit – text money to your friends (here’s the £10 I owe you from last night etc)800,000 downloadsUsers sent almost £10 million 2 in the 100 days 3 since launch on 16 February 2012.
Bupa Food Switch - Downloaded 26,000 times in first 24 hours, rising to 75,000 in just five days VIDEOFlipboard – pull in info from multiple sources into one ‘personalised’ flip board of newsWibbitz – turns a news stories (text) into a short video, with voiceover VIDEO
Dan Deacon created an app to make fans part of his music shows VIDEOAustralian Defence Force Mobile Medic campaign – on-campus posters at medical universities around Australia VIDEO
30% of apps unused a day after downloading – source http://app-advisor.blogspot.co.uk/2011/02/research-what-makes-for-good-app.html