This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Cambodia. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

1. SOCIAL, DIGITAL
AND MOBILE IN
CAMBODIA
OCTOBER 2012
we are social

2. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3

3. OCT
2012 CAMBODIA
14,953,000 20% 80%
TOTAL POPULATION URBAN RURAL
2,466,305 16%
INTERNET USERS INTERNET PENETRATION
690,520 5%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
19,642,563 131%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
3
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: MINISTRY OF POST & TELECOMMUNICATIONS (JUNE 2012)

4. CURRENT POPULATION OF CAMBODIA:
14,953,000
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

5. ANNUAL GROWTH RATE OF
CAMBODIA’S POPULATION:
1.7%
SOURCE: THE US CENSUS BUREAU (OCT 2012) 5

6. 64%
OF CAMBODIA’S POPULATION
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 6

7. 32%
OF CAMBODIA’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 7

8. (!ONE THIRD OF CAMBODIA’S
POPULATION IS STILL A CHILD )!
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8

9. 80%
OF CAMBODIA’S POPULATION
LIVES IN RURAL AREAS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9

10. NUMBER OF INTERNET USERS IN CAMBODIA:
2,466,305
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 10

11. INTERNET PENETRATION
IN CAMBODIA:
16%
SOURCES: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) AND THE US CENSUS BUREAU (OCT 2012) 11

12. NEW INTERNET USERS
IN CAMBODIA IN 2012:
2,136,625
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 12

13. GROWTH IN INTERNET
USERS IN CAMBODIA IN 2012:
548%
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 13

14. IN 2011, THERE WERE
SEVEN
NEW INTERNET SERVICE
PROVIDERS IN CAMBODIA
SOURCE: PEOPLE’S DAILY ONLINE (APR 2012) 14

15. HOWEVER, BARELY
1%
OF CAMBODIANS OWN AN
INTERNET SUBSCRIPTION
SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) 15

16. NUMBER OF INTERNET
CAFÉS IN CAMBODIA:
304
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 16

17. GROWTH IN WEBCAFÉS
IN CAMBODIA IN 2012:
33%
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 17

18. NUMBER OF SOCIAL MEDIA
USERS IN CAMBODIA:
690,520
SOURCE: FACEBOOK AD PLANNER (OCT 2012) 18

19. SOCIAL MEDIA PENETRATION IN CAMBODIA:
5%
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) AND FACEBOOK AD PLANNER (OCT 2012) 19

20. GROWTH IN FACEBOOK USERS IN
CAMBODIA IN THE PAST 6 MONTHS:
41%
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 20

21. ON AVERAGE, MORE THAN
1,100
PEOPLE IN CAMBODIA
JOIN FACEBOOK EVERY DAY
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 21

22. (!
THAT’S A NEW FACEBOOK
USER EVERY 2 MINUTES )!
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 22

23. OCT
2012 FACEBOOK IN CAMBODIA
55-64:
45-54:
1%
1% 65+:
35-44: 1%
4%
13-17
15%
25-34 FEMALE
28% 39%
MALE
61%
18-24
50%
SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 23

24. OCT
2012 TOP FACEBOOK PAGES IN CAMBODIA
# FACEBOOK PAGE ‘LIKES’
01 LITTLE FASHION 226,963
02 K TOP 65,297
03 SMART MOBILE (CAMBODIA) FAN PAGE 48,657
04 SINGTECH CAMBODIA 44,086
05 VESPA CAMBODIA 16,658
SOURCE: SOCIALBAKERS (SEP 2012) 24

25. 4 TIMES
AS MANY CAMBODIAN FACEBOOK USERS HAVE LIKED
A BRAND PAGE IN 2012 COMPARED TO LAST YEAR
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 25

26. REGISTERED MEMBERS ON ANGKORONE, ALEXA’S
TOP-RANKED GLOBAL KHMER COMMUNITY:
16,000
SOURCE: ALEXA (2012) 26

27. MOBILE SUBSCRIBERS IN CAMBODIA:
19,642,563
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012) 27

28. ON AVERAGE, EVERYONE
IN CAMBODIA HAS
1.3
MOBILE SUBSCRIPTIONS
SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) 28

29. CAMBODIA IS ‘MOSTLY MOBILE’
VS
131% 4%
PENETRATION OF PENETRATION OF
MOBILE SERVICES FIXED-LINE SERVICES
SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) 29

30. CAMBODIA WAS THE FIRST COUNTRY
IN THE WORLD WITH MORE MOBILE
PHONES THAN FIXED-LINE PHONES
SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) 30

31. GROWTH IN MOBILE SUBSCRIBERS
IN CAMBODIA IN THE FIRST HALF OF 2012:
31%
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) 31

32. NUMBER OF 3G SUBSCRIBERS
IN CAMBODIA IN EARLY 2012:
3,248,000
SOURCE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) 32

33. THAT ACCOUNTS FOR
16.5%
OF CAMBODIA’S
MOBILE SUBSCRIBERS
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) 33

34. MOBILE ACCOUNTS FOR
23%
OF CAMBODIA’S
INTERNET ACTIVITY
SOURCE: PINGDOM (OCT 2012) 34

35. NUMBER OF MOBILE
NETWORK OPERATORS IN CAMBODIA:
8
SOURCE: INVEST IN CAMBODIA (Q4 2011) 35

36. 70%
OF SMARTPHONES SOLD IN CAMBODIA IN
Q1 2012 HAD ADVANCED CAMERA FEATURES
SOURCE: GFK (ARP 2012) 36

37. (!
THAT’S DOUBLE THE SOUTH-
EAST ASIAN AVERAGE )!
SOURCE: GFK (ARP 2012) 37

38. PRICE OF A BASIC NOKIA
HANDSET IN CAMBODIA:
US$18
SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) 38

39. IT’S NOT UNCOMMON FOR
PEOPLE IN CAMBODIA TO
OWN 3 MOBILE PHONES
SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) 39

40. 8776 8762
9361937 39273093987230292 8723 98787234587623459
7 254427 29203292729283623 34876 34589456098459873
4
78276282927352412 7623 76236745348627635 76234
62348723476234 90834509234098238 8572 03897458976234958
87560349809823940 762
394857298264359 8736456234587243 68395 86908734509873245
3458763847652347 62345987458973549 98490803499832409
0
45085698734569872 38920909234098234
98234
34
2 3478676554764389 62349 23476234972384762
35473465987340598 73245974560982837 3
9 3495873245213489 6230 97245908762349762
56703495872387230 23409 84508973458762358 8620
23782872379724 97369742698234976 94861 34978623948623947
3498612349876349 78623498623947623 92479874184862763
534
8612409723498612 48763987298123982
43783 0
74783476438748763 8756 03498098239408572
97623645234765888 98736456234587243 5
5 09839485729826435 76234 59874589735496839
45609845987345874 45698 72345876384765234 4982
7623495876234 05897234508569873 76438 93892090923409823
34059823478676554 7628
450987324576234 78678635473465987 21348 97324597456098283
3850956703495872 38723093495873245 98745897354968395
86
0902 4
8034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345
56 87 23458763 AT 2347
2349587 62340 58972345085698734 67655 47643893892090923
4098
6 35473 46598734059823478 73245 97456098283762349
98732457623478678 87230 93495873245213489 23458
4998324090294 38509567034958723 58972 34508569873456987
4560982837628974 58976234958762340 35473465987340598
234
2452134897324597 34509873245762347
86786 4
7354968395869087 70349587238723093
2347623459874589 83240902943850956
73

41. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

42. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG