This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bangladesh. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
BANGLADESH
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. BANGLADESH
142,319,000 25% 75%
TOTAL POPULATION URBAN RURAL
1,735,020 1%
INTERNET USERS INTERNET PENETRATION
2,110,720 1%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
79,677,000 56 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. INTERNET PENETRATION IN
BANGLADESH GREW BY
80%
IN 2010 ALONE
we are social SOURCE: INTERNET WORLD STATS

5. INDUSTRY OFFICIALS
ESTIMATE THAT AROUND
10,000,000
PEOPLE SHARE THE COUNTRY’S
1.7 MILLION ACCESS POINTS
we are social SOURCE: WIKIPEDIA

6. 90%
OF BANGLADESH’S INTERNET USERS
ACCESS THE WEB VIA MOBILE DEVICES
we are social SOURCE: WIKIPEDIA

7. 2,110,720 VS
1,735,020
FACEBOOK USERS INTERNET USERS
IN BANGLADESH IN BANGLADESH
we are social SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011

8. FACEBOOK DEMOGRAPHICS IN BANGLADESH
55-64: 65+:
45-54: 1% 1%
1%
35--44:
6%
13-17:
12% FEMALE:
24%
25-34:
30%
MALE:
18-24: 76%
50%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

9. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

10. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social