This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. This month, we're very excited to report that global internet users have now passed the 3 billion mark. You'll find more in-depth numbers in our complete Social, Digital and Mobile reports at http://wearesocial.sg
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We Are Social's Digital Statshot 002
1. awree social
DIGITAL STATSHOT 002
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014
We Are Social http://wearesocial.sg • @wearesocialsg
2. GLOBAL DIGITAL STATISTICS
ACTIVE
INTERNET USERS
NOV
2014
TOTAL WORLD
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
3.001
BILLION
1.639
BILLION
2.046
BILLION
3.614
BILLION
7.272
BILLION
PENETRATION: 50%
NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 23%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53%
NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 41%
NB: THIS STAT IS BASED ON ACCESS
VIA FIXED AND MOBILE CONNECTIONS
We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
http://wearesocial.sg • @wearesocialsg
3. NOV ACTIVE USERS BY SOCIAL PLATFORM
2014
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: latest company statements, correct as at 03 November 2014
1,350 !
829 !
645 !
600 !
438 !
343 !
300 !
284 !
230 !
200 !
200 !
200 !
186 !
170 !
157 !
105 !
100 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
SKYPE
TWITTER
TUMBLR
FACEBOOK
MESSENGER
INSTAGRAM
BAIDU TIEBA
LINKEDIN
LINE
SINA WEIBO
VIBER
VKONTAKTE
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
4. CHAT APPS: ACTIVE USER NUMBERS
NOV
2014
WHATSAPP
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
WECHAT
& WEIXIN
600
MILLION
438
MILLION
FACEBOOK
MESSENGER
200
MILLION
LINE
170
MILLION
VIBER
105
MILLION
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: latest company statements, correct as at 03 November 2014
KAKAOTALK
50
MILLION
5. MOBILE: USERS vs. CONNECTIONS
NOV
2014
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
3.614
BILLION
7.267
BILLION
4.600
BILLION
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14
6.800
BILLION
6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social http://wearesocial.sg • @wearesocialsg
7. WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social http://wearesocial.sg • @wearesocialsg