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DIGITAL STATSHOT 002 
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS 
SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014 
We Are Social http://wearesocial.sg • @wearesocialsg
GLOBAL DIGITAL STATISTICS 
ACTIVE 
INTERNET USERS 
NOV 
2014 
TOTAL WORLD 
POPULATION 
ACTIVE SOCIAL 
MEDIA ACCOUNTS 
ACTIVE UNIQUE 
MOBILE USERS 
ACTIVE MOBILE 
SOCIAL ACCOUNTS 
3.001 
BILLION 
1.639 
BILLION 
2.046 
BILLION 
3.614 
BILLION 
7.272 
BILLION 
PENETRATION: 50% 
NB: THIS STAT REFERS TO 
UNIQUE ACTIVE MOBILE USERS 
PENETRATION: 28% 
NB: THIS STAT REFERS TO ACTIVE 
ACCOUNTS, NOT UNIQUE USERS 
PENETRATION: 23% 
NB: THIS STAT REFERS TO ACTIVE 
ACCOUNTS, NOT UNIQUE USERS 
URBANISATION: 53% 
NB: THIS FIGURE IS FOR TOTAL 
POPULATION INCLUDING CHILDREN 
PENETRATION: 41% 
NB: THIS STAT IS BASED ON ACCESS 
VIA FIXED AND MOBILE CONNECTIONS 
We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence 
http://wearesocial.sg • @wearesocialsg
NOV ACTIVE USERS BY SOCIAL PLATFORM 
2014 
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: latest company statements, correct as at 03 November 2014 
1,350 ! 
829 ! 
645 ! 
600 ! 
438 ! 
343 ! 
300 ! 
284 ! 
230 ! 
200 ! 
200 ! 
200 ! 
186 ! 
170 ! 
157 ! 
105 ! 
100 ! 
FACEBOOK 
QQ 
QZONE 
WHATSAPP 
WECHAT 
GOOGLE+ 
SKYPE 
TWITTER 
TUMBLR 
FACEBOOK 
MESSENGER 
INSTAGRAM 
BAIDU TIEBA 
LINKEDIN 
LINE 
SINA WEIBO 
VIBER 
VKONTAKTE 
SOCIAL NETWORK 
MESSENGER / CHAT APP / VOIP
CHAT APPS: ACTIVE USER NUMBERS 
NOV 
2014 
WHATSAPP 
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 
WECHAT 
& WEIXIN 
600 
MILLION 
438 
MILLION 
FACEBOOK 
MESSENGER 
200 
MILLION 
LINE 
170 
MILLION 
VIBER 
105 
MILLION 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: latest company statements, correct as at 03 November 2014 
KAKAOTALK 
50 
MILLION
MOBILE: USERS vs. CONNECTIONS 
NOV 
2014 
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA 
ACTIVE MOBILE 
CONNECTIONS 
WORLDWIDE 
UNIQUE ACTIVE 
MOBILE USERS 
WORLDWIDE 
ACTIVE MOBILE 
CONNECTIONS 
WORLDWIDE 
UNIQUE ACTIVE 
MOBILE USERS 
WORLDWIDE 
3.614 
BILLION 
7.267 
BILLION 
4.600 
BILLION 
We Are Social http://wearesocial.sg • @wearesocialsg 
• Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14 
6.800 
BILLION
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. 
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, 
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. 
WE’RE ALREADY HELPING MANY OF THE WORLD’S 
TOP BRANDS, INCLUDING ADIDAS, UNILEVER, 
DIAGEO, NESTLÉ, HEINZ, AND LVMH. 
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU 
TOO, CALL US ON +65 6423 1051, OR EMAIL 
US AT SAYHELLO@WEARESOCIAL.SG. 
FIND OUT MORE AT WEARESOCIAL.SG. 
We Are Social http://wearesocial.sg • @wearesocialsg
WE ARE SOCIAL 
SIMON KEMP, REGIONAL MANAGING PARTNER 
@WEARESOCIALSG 
SAYHELLO@WEARESOCIAL.SG 
+65 6423 1051 
HTTP://WEARESOCIAL.SG 
We Are Social http://wearesocial.sg • @wearesocialsg

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We Are Social's Digital Statshot 002

  • 1. awree social DIGITAL STATSHOT 002 A COMPENDIUM OF GLOBAL DIGITAL STATISTICS SIMON KEMP • WE ARE SOCIAL • 03 NOVEMBER 2014 We Are Social http://wearesocial.sg • @wearesocialsg
  • 2. GLOBAL DIGITAL STATISTICS ACTIVE INTERNET USERS NOV 2014 TOTAL WORLD POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS 3.001 BILLION 1.639 BILLION 2.046 BILLION 3.614 BILLION 7.272 BILLION PENETRATION: 50% NB: THIS STAT REFERS TO UNIQUE ACTIVE MOBILE USERS PENETRATION: 28% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS PENETRATION: 23% NB: THIS STAT REFERS TO ACTIVE ACCOUNTS, NOT UNIQUE USERS URBANISATION: 53% NB: THIS FIGURE IS FOR TOTAL POPULATION INCLUDING CHILDREN PENETRATION: 41% NB: THIS STAT IS BASED ON ACCESS VIA FIXED AND MOBILE CONNECTIONS We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence http://wearesocial.sg • @wearesocialsg
  • 3. NOV ACTIVE USERS BY SOCIAL PLATFORM 2014 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 03 November 2014 1,350 ! 829 ! 645 ! 600 ! 438 ! 343 ! 300 ! 284 ! 230 ! 200 ! 200 ! 200 ! 186 ! 170 ! 157 ! 105 ! 100 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ SKYPE TWITTER TUMBLR FACEBOOK MESSENGER INSTAGRAM BAIDU TIEBA LINKEDIN LINE SINA WEIBO VIBER VKONTAKTE SOCIAL NETWORK MESSENGER / CHAT APP / VOIP
  • 4. CHAT APPS: ACTIVE USER NUMBERS NOV 2014 WHATSAPP BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS WECHAT & WEIXIN 600 MILLION 438 MILLION FACEBOOK MESSENGER 200 MILLION LINE 170 MILLION VIBER 105 MILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: latest company statements, correct as at 03 November 2014 KAKAOTALK 50 MILLION
  • 5. MOBILE: USERS vs. CONNECTIONS NOV 2014 GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE 3.614 BILLION 7.267 BILLION 4.600 BILLION We Are Social http://wearesocial.sg • @wearesocialsg • Sources: GSMA Intelligence, 03 November 2014; Ericsson Mobility Report, August 14 6.800 BILLION
  • 6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social http://wearesocial.sg • @wearesocialsg
  • 7. WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social http://wearesocial.sg • @wearesocialsg