The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
1. Social Media For Entrepreneurs โข @eskimon โข 1We Are Social
SOCIAL MEDIA
SIMON KEMP โข WE ARE SOCIAL โข JANUARY 2015
BUILDING SUCCESS IN JUST 10 MINUTES PER DAY
we
are
social
FOR THE TIME-STRAPPED!
ENTREPRENEUR!
2. Social Media For Entrepreneurs โข @eskimon โข 2We Are Social
SIMONKEMP
@eskimon
4. Social Media For Entrepreneurs โข @eskimon โข 4We Are Social
SOCIAL FOR ENTREPRENEURS
WHAT IS SOCIAL REALLY ALL ABOUT?
WHY IS SOCIAL RELEVANT TO ME?
WHO SHOULD I BE ENGAGING?
HOW CAN I MAKE BEST USE OF SOCIAL?
WHERE & WHEN SHOULD I BE POSTING?
WHAT SHOULD I DO TO GET STARTED?
WHERE CAN I GET MORE (FREE) HELP?
5. Social Media For Entrepreneurs โข @eskimon โข 5We Are Social
WHAT?
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AS A TERM, โSOCIAL MEDIAโ IS MISLEADING
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WEโRE GETTING TOO HUNG-UP ON THE
โMEDIAโ, AND MISSING THE SOCIAL MAGIC
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THE BEST SOCIAL ACTIVITIES FOCUS ON
INTERACTION BEFORE EXTENDING REACH
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COUNT THE IMPRESSED,
NOT THE IMPRESSIONS
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THIS EVENING WEโRE GOING TO EXPLORE
WAYS TO MAXIMISE SOCIAL ENGAGEMENT
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BUT WHY WOULD THAT BE RELEVANT TO YOU
AS AN ENTREPRENEUR IN THE FIRST PLACE?
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WHY?
13. We Are Social @wearesocialsg โข 13
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
โข Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
7.21
JAN
2015
URBANISATION: 53%
BILLION
3.10
PENETRATION: 42%
BILLION
2.08
PENETRATION: 29%
BILLION
3.65
PENETRATION: 51%
BILLION
1.69
PENETRATION: 23%
BILLION
14. Social Media For Entrepreneurs โข @eskimon โข 14We Are Social
SOCIAL IS THE ONLY PRACTICAL WAY FOR
US TO CONVERSE AND ENGAGE AT SCALE
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NB: ENGAGEMENT IS WHEN OTHER PEOPLE
CARE, NOT JUST WHEN THEYโRE AWARE
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SO HOW CAN YOU START MAKING
(BETTER) USE OF SOCIALโS HUGE POTENTIAL?
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EFFECTIVENESS: DOING THE RIGHT THINGS
EFFICIENCY: DOING THOSE THINGS RIGHT
!!
18. Social Media For Entrepreneurs โข @eskimon โข 18We Are Social
A: DOING THE RIGHT THINGS
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โBECAUSE EVERYONE ELSE IS DOING ITโ
IS NOT A VALID REASON TO DO SOCIAL
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KNOW WHY YOUโRE DOING IT โ AND WHAT
YOU HOPE TO ACHIEVE โ BEFORE YOU START
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WHO?
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IN ORDER TO SUCCEED, YOU FIRST NEED
TO KNOW WHAT SUCCESS LOOKS LIKE
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WHAT CHALLENGES OR OPPORTUNITIES
ARE YOU HOPING TO ADDRESS?
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WHO DO YOU NEED TO ENGAGE
IN ORDER TO ADDRESS THEM?
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HOW DO THEIR BELIEFS OR ATTITUDES
NEED TO CHANGE FOR YOU TO SUCCEED?
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START WITH WHAT YOU WANT PEOPLE TO
UNDERSTAND โ NOT WHAT YOU WILL SAY
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USE SOCIAL TO SHARE THINGS THAT CAN
BUILD THAT UNDERSTANDING OVER TIME
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HOW?
PART 1
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DO YOU REALLY UNDERSTAND WHAT
YOUR AUDIENCES THINK OR BELIEVE?
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WHATโS THE BEST WAY TO UNDERSTAND
WHAT SOMEONE THINKS OR BELIEVES?
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SUCCESSFUL CONVERSATIONS ARE MORE
ABOUT LISTENING THAN ABOUT TALKING
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SOCIAL LISTENING ALLOWS US TO
UNDERSTAND AUDIENCES AT SCALE
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WHATโS MORE, WE CAN LISTEN WHEREVER
AND WHENEVER WE WANT OR NEED TO
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EVEN THE MOST TIME-STRAPPED
ENTREPRENEUR CAN FIND 5 MINUTESโฆ
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TO DO #1: CREATE TWITTER LISTS FOR KEY
PEOPLE: CUSTOMERS, INFLUENCERS, ETC.
36. Social Media For Entrepreneurs โข @eskimon โข 36We Are Social
GOOGLE โCREATE A TWITTER LISTโ TO LEARN
HOW TO DO THIS; ITโLL TAKE YOU 3 MINUTES
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TO DO #2: USE FREE LISTENING TOOLS TO
DIG DEEPER INTO PUBLIC CONVERSATIONS
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DOWNLOAD WE ARE SOCIALโS FREE LISTEN,
LEARN, EARN GUIDE FOR FULL DETAILS
CLICK !
HERE TO !
DOWNLOAD!
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ESSENTIAL TIP #1: USE SOCIAL TO LISTEN
MORE THAN YOU USE IT FOR PROMOTION
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HOW?
PART 2
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THE BEST MARKETING IS ALWAYS BASED
ON THE MOST SIMPLE COMMON SENSE
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TO SUCCEED IN SOCIAL,
YOU NEED TO BE SOCIAL
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5 TRAITS OF SOCIAL PEOPLE
1.โฏBE NATURAL
2.โฏBE CONSIDERATE
3.โฏBE SOCIABLE
4.โฏBE GENEROUS
5.โฏBE TRUE
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BE NATURAL: ENGAGE WITH PEOPLE LIKE A
PERSON, NOT A SALESPERSON OR MARKETER
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BE CONSIDERATE: REALLY LISTEN TO PEOPLE
AND FIND WAYS TO BE โTHEREโ FOR THEM
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BE SOCIABLE: ENGAGEMENT IS ABOUT HOW
YOU RESPOND TO OTHER PEOPLE, TOO
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The true spirit of conversation consists
more in bringing out the cleverness of others
than in showing a great deal of it yourself; he
who goes away pleased with himself and his
own wit is also greatly pleased with you.
~JeandeLaBrรนyere
โ
48. Social Media For Entrepreneurs โข @eskimon โข 48We Are Social
BE GENEROUS: OFFER PEOPLE VALUE
BEFORE ASKING SOMETHING IN RETURN
49. Social Media For Entrepreneurs โข @eskimon โข 49We Are Social
BE TRUE: DONโT TRY TO BE WHAT YOUโRE
NOT โ AUTHENTIC IS BETTER THAN COOL
50. Social Media For Entrepreneurs โข @eskimon โข 50We Are Social
DOWNLOAD OUR FREE, IN-DEPTH HOW-TO
GUIDE โ SOCIAL BRANDS โ TO LEARN MORE
CLICK !
HERE TO !
DOWNLOAD!
51. Social Media For Entrepreneurs โข @eskimon โข 51We Are Social
LETโS LOOK AT GENEROSITY
IN A BIT MORE DETAIL
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THE EASIEST WAY TO EARN SOMEONEโS
ATTENTION IS TO OFFER THEM REAL VALUE
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MOST MARKETING FAILS BECAUSE IT
INTERRUPTS US TO TRY AND SELL US THINGS
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BUT WE CAN USE SOCIAL MARKETING TO
HELP PEOPLE ACHIEVE THEIR OBJECTIVES
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WHAT CAN YOU OFFER AUDIENCES FOR
FREE IN SOCIAL THAT THEYโLL REALLY WANT?
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BUT ONCE YOUโVE GOT IT, WHAT SHOULD
YOU DO WITH ALL THIS GREAT CONTENT?
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B: DOING THINGS RIGHT
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WHERE?
WHEN?
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THE CHANNELS YOU USE DEPEND ON WHAT
YOU WANT TO SHARE, AND WITH WHOM
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THE BIGGEST PLATFORM IS NOT
ALWAYS THE BEST FOR YOUR NEEDS
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TAKE TIME TO UNDERSTAND YOUR
AUDIENCEโS BEHAVIOUR, AND FOLLOW THAT
85. Social Media For Entrepreneurs โข @eskimon โข 85We Are Social
THE SECOND-TOP QUESTION I GET FROM
CLIENTS: HOW OFTEN SHOULD I POST?
86. Social Media For Entrepreneurs โข @eskimon โข 86We Are Social
โHOW OFTEN SHOULD I
SPEAK TO MY FRIENDS?โ
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YOU CAN SHARE AS OFTEN AS YOU
HAVE SOMETHING VALUABLE TO OFFER
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BUT: REMEMBER THAT YOU SHOULD AIM
TO LISTEN TWICE AS MUCH AS YOU TALK
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ESSENTIAL TIP #3: โFREQUENT SNACKSโ ARE
THE MOST EFFICIENT SOCIAL APPROACH
90. Social Media For Entrepreneurs โข @eskimon โข 90We Are Social
3 ESSENTIAL SOCIAL SKILLS
1.โฏ LISTEN MORE THAN YOU TALK
2.โฏ ALWAYS ADD AUDIENCE VALUE
3.โฏ GO FOR โFREQUENT SNACKโ SHARING
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WHAT
NEXT?
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TO DO TODAY: GET STARTED,
AND KEEP EXPERIMENTING
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IF YOU NEED HELP: GET FREE, ON-GOING
TIPS AND ADVICE AT WEARESOCIAL.SG
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@eskimon
95. Social Media For Entrepreneurs โข @eskimon โข 95We Are Social
GOOD
LUCK!
96. Social Media For Entrepreneurs โข @eskimon โข 96We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG