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We Are Social wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT
SIMON KEMP • WE ARE SOCIAL
KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE,
AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015
we
are
social
INDIA
We Are Social wearesocial.sg • @wearesocialsg
We Are Social wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS INDIVIDUALS
WITH AN ACTIVE MOBILE
SUBSCRIPTION / CONNECTION
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
MILLION MILLION MILLION MILLION MILLION
DIGITAL IN INDIA
350 97134 5901,285
AUG
2015
URBANISATION: 31% PENETRATION: 27% PENETRATION: 10% PENETRATION: 46% PENETRATION: 8%
• Sources: Worldometers, United Nations, IAMAI, Facebook, Cisco
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015
NOTE THAT THIS FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
+44% +26% +13% +5%
+107 MILLION +28 MILLION +110 MILLION +5 MILLION
• Sources: IAMAI, Facebook, TRAI, GSMA Intelligence
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 43M 3H 17M 2H 36M 2H 04M
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
We Are Social wearesocial.sg • @wearesocialsg
INTERNET IN INDIA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
350 M 27% 159 M 12%
• Sources: IAMAI; Worldometers for population data
We Are Social wearesocial.sg • @wearesocialsg
INTERNET USE BY DEVICE
AUG
2015
• Sources: IAMAI; Worldometers for population data
INTERNET USERS:
ALL DEVICES
INTERNET USERS:
MOBILE DEVICES
350
MILLION
159
MILLION
VS
45% OF ALL
INTERNET USERS
27% OF THE TOTAL
TOTAL POPULATION
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE: RURAL vs. URBAN
ACTIVE INTERNET
USERS LIVING IN
URBAN AREAS
INTERNET PENETRATION
AMONGST THE
URBAN POPULATION
ACTIVE INTERNET
USERS LIVING IN
RURAL AREAS
INTERNET PENETRATION
AMONGST THE
RURAL POPULATION
COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS
# #
289 M 76% 61 M 7%
• Sources: IAMAI; Worldometers for population data
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
TABLETS
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
66% 33% 1%
-6% +17% -15%
• Source: StatCounter, August 2015
We Are Social wearesocial.sg • @wearesocialsg
AVERAGE CONNECTION SPEEDS
AUG
2015
• Source: Akamai State of the Internet Report
FIXED INTERNET
CONNECTIONS
MOBILE INTERNET
CONNECTIONS
2.8
MBPS
VS
19% OF MOBILE CONNECTIONS
ARE ‘BROADBAND’ (4MBPS+)
2.3
MBPS
10% OF FIXED CONNECTIONS
ARE ‘BROADBAND’ (4MBPS+)
We Are Social wearesocial.sg • @wearesocialsg
SOCIAL MEDIA IN INDIA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SOCIAL MEDIA USE
##
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE SOCIAL NETWORK
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
134 M 10% 97 M 8%
• Sources: Facebook; Worldometers for population data
We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: USER REPORTED
AUG
2015
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
53%!
44%!
40%!
34%!
29%!
19%!
18%!
17%!
12%!
11%!
FACEBOOK
WHATSAPP
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
WECHAT
PINTEREST
TUMBLR
SNAPCHAT
We Are Social wearesocial.sg • @wearesocialsg
FACEBOOK USE: AGE & GENDER
AUG
2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS
MALE
FEMALE
AGE GROUP ACCOUNTS MALE FEMALE
TOTAL INDIA 134 M 76% 24%
13 – 19 YEARS 35.0 M 75% 25%
20 – 29 YEARS 68.0 M 76% 24%
30 – 39 YEARS 20.0 M 78% 22%
40 – 49 YEARS 6.7 M 78% 22%
50 – 59 YEARS 2.5 M 74% 26%
60+ YEARS 1.5 M 77% 23%
26!
51!
16!
5.2! 1.9! 1.2!
8.7!
16!
4.4! 1.5! 0.68! 0.36!
13-19 20-29 30-39 40-49 50-59 60+
We Are Social wearesocial.sg • @wearesocialsg
FACEBOOK USAGE BY DEVICE
MAR
2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS ACCESSING VIA EACH DEVICE, IN MILLIONS
68 M!
13 M! 6 M!
21 M!
4.1 M! 2.2 M!
SMARTPHONE FEATURE PHONE TABLET
MALE
FEMALE
67% OF MALE
FACEBOOK USERS
IN INDIA ACCESS
VIA SMARTPHONES
66% OF FEMALE
FACEBOOK USERS
IN INDIA ACCESS
VIA SMARTPHONES
13% OF MALE
FACEBOOK USERS IN
INDIA ACCESS VIA
FEATURE PHONES
13% OF FEMALE
FACEBOOK USERS IN
INDIA ACCESS VIA
FEATURE PHONES
6% OF MALE
FACEBOOK USERS
IN INDIA ACCESS
VIA TABLET DEVICES
7% OF FEMALE
FACEBOOK USERS
IN INDIA ACCESS
VIA TABLET DEVICES
We Are Social wearesocial.sg • @wearesocialsg
MOBILE IN INDIA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SUBSCRIPTIONS vs. USERS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
NUMBER OF
UNIQUE MOBILE
SUBSCRIBERS
AVERAGE NUMBER OF
SUBSCRIPTIONS PER
UNIQUE MOBILE USER
# #
590 M 976 M 1.65
• Sources: Cisco, TRAI
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
76% 11%95% 5%976 M
We Are Social wearesocial.sg • @wearesocialsg
ROUGHLY 1 IN 7 PEOPLE IN INDIA
LIVE IN AREAS WITHOUT ANY
CELLULAR PHONE RECEPTION
• Source: GSMA Intelligence
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 MOBILE USE: RURAL vs. URBAN
COMPARING MOBILE SUBSCRIPTIONS: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS
MOBILE
SUBSCRIPTIONS IN
URBAN AREAS
MOBILE SUBSCRIPTIONS
IN URBAN AREAS vs.
URBAN POPULATION
MOBILE
SUBSCRIPTIONS IN
RURAL AREAS
MOBILE SUBSCRIPTIONS
IN RURAL AREAS vs.
RURAL POPULATION
# #
• Sources: TRAI; Worldometers for population data
559 M 147% 417 M 46%
We Are Social wearesocial.sg • @wearesocialsg
MOBILE SHARE BY DEVICE TYPE
AUG
2015
• Sources: IDC, Cisco
SHARE OF NEW MOBILE PHONE
HANDSETS SALES IN Q2 2015
SHARE OF MOBILE DEVICES
IN USE IN Q1 2015
45% 55% 24% 76%
SMART
PHONES
FEATURE
PHONES
SMART
PHONES
FEATURE
PHONES
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 REGULAR MOBILE ACTIVITIES
UPLOADED
PHOTOS
USED A SOCIAL
NETWORKING SERVICE
WATCHED A
VIDEO CLIP
PURCHASED
AN ITEM ONLINE
MADE A VOIP /
ONLINE PHONE CALL
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL POPULATION THAT PARTICIPATED
IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD
12% 11%12% 11%13%
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
We Are Social wearesocial.sg • @wearesocialsg
E-COMMERCE IN INDIA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
14% 17% 10% 11%
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
We Are Social wearesocial.sg • @wearesocialsg
INDIA’S E-COMMERCE MARKET WAS
WORTH US$12.5 BILLION IN 2014
(INR 81.5 BILLION) – LESS THAN 3%
OF CHINA’S E-COMMERCE MARKET
• Sources: IAMAI; National Bureau of Statistics of China
We Are Social wearesocial.sg • @wearesocialsg
CLICK HERE TO
DOWNLOAD YOUR
COMPLIMENTARY
COPY OF THIS REPORT
CLICK HERE TO READ
OUR ANALYSIS OF THESE
STATS AND LEARN MORE
FROM OUR BLOG
DOWNLOAD READ MORE
CLICK HERE TO SUBSCRIBE
TO OUR MAILING LIST AND
RECEIVE OUR LATEST STATS
& REPORTS IN YOUR INBOX
SUBSCRIBE
We Are Social wearesocial.sg • @wearesocialsg
SPECIAL THANKS
We’d like to offer our thanks to GlobalWebIndex for providing their valuable
data and support in the development of this report. GlobalWebIndex is the
world’s largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL
COVERAGE
37 MARKETS & 200,000
INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE
Find out more: http://www.globalwebindex.net/
Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data
featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by
copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and
by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the
data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.
We Are Social wearesocial.sg • @wearesocialsg
SPECIAL THANKS
We’d also like to offer our thanks to the following data partners
for providing much of the valuable data included in this report:
STATCOUNTER!
GSMA
INTELLIGENCE!
AKAMAI
TECHNOLOGIES!
ERICSSON
MOBILITY!
We Are Social wearesocial.sg • @wearesocialsg
SOURCES USED IN THIS REPORT
Population data
Latest reported country population from Worldometers, correct as at August 2015. Urbanisation
data from United Nations, as cited by Wikipedia, correct as at August 2015
Internet user data
Latest available data from the Internet and Mobile Association of India (Aug 2015); data
extrapolated from GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); Telecom Regulatory
Authority of India; Akamai’s State of the Internet report (Q2 2015).
Social media active account data
Latest reported monthly active user data as reported by Facebook, correct as at August 2015;
data extrapolated from GlobalWebIndex (Q2 2015).
Mobile phone connections and user data
Telecom Regulatory Authority of India (Aug 2015); Cisco, as cited in the Economic Times (Feb
2015); GSMA Intelligence (Q2 2015); Ericsson Mobility Report (Jun 2015); data extrapolated
from GlobalWebIndex (Q2 2015); Akamai’s State of the Internet report (Q2 2015);
Icons and graphics
Special thanks to TheNounProject.com for inspiring many of the icons in this report.
We Are Social wearesocial.sg • @wearesocialsg
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

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Digital, Social & Mobile in India in 2015

  • 1. We Are Social wearesocial.sg • @wearesocialsg DIGITAL STATSHOT SIMON KEMP • WE ARE SOCIAL KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015 we are social INDIA
  • 2. We Are Social wearesocial.sg • @wearesocialsg
  • 3. We Are Social wearesocial.sg • @wearesocialsg ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS INDIVIDUALS WITH AN ACTIVE MOBILE SUBSCRIPTION / CONNECTION FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MILLION MILLION MILLION MILLION MILLION DIGITAL IN INDIA 350 97134 5901,285 AUG 2015 URBANISATION: 31% PENETRATION: 27% PENETRATION: 10% PENETRATION: 46% PENETRATION: 8% • Sources: Worldometers, United Nations, IAMAI, Facebook, Cisco
  • 4. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 NOTE THAT THIS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS +44% +26% +13% +5% +107 MILLION +28 MILLION +110 MILLION +5 MILLION • Sources: IAMAI, Facebook, TRAI, GSMA Intelligence
  • 5. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 43M 3H 17M 2H 36M 2H 04M • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
  • 6. We Are Social wearesocial.sg • @wearesocialsg INTERNET IN INDIA
  • 7. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 350 M 27% 159 M 12% • Sources: IAMAI; Worldometers for population data
  • 8. We Are Social wearesocial.sg • @wearesocialsg INTERNET USE BY DEVICE AUG 2015 • Sources: IAMAI; Worldometers for population data INTERNET USERS: ALL DEVICES INTERNET USERS: MOBILE DEVICES 350 MILLION 159 MILLION VS 45% OF ALL INTERNET USERS 27% OF THE TOTAL TOTAL POPULATION
  • 9. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 INTERNET USE: RURAL vs. URBAN ACTIVE INTERNET USERS LIVING IN URBAN AREAS INTERNET PENETRATION AMONGST THE URBAN POPULATION ACTIVE INTERNET USERS LIVING IN RURAL AREAS INTERNET PENETRATION AMONGST THE RURAL POPULATION COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS # # 289 M 76% 61 M 7% • Sources: IAMAI; Worldometers for population data
  • 10. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: TABLETS BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 66% 33% 1% -6% +17% -15% • Source: StatCounter, August 2015
  • 11. We Are Social wearesocial.sg • @wearesocialsg AVERAGE CONNECTION SPEEDS AUG 2015 • Source: Akamai State of the Internet Report FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS 2.8 MBPS VS 19% OF MOBILE CONNECTIONS ARE ‘BROADBAND’ (4MBPS+) 2.3 MBPS 10% OF FIXED CONNECTIONS ARE ‘BROADBAND’ (4MBPS+)
  • 12. We Are Social wearesocial.sg • @wearesocialsg SOCIAL MEDIA IN INDIA
  • 13. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 SOCIAL MEDIA USE ## BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE SOCIAL NETWORK TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 134 M 10% 97 M 8% • Sources: Facebook; Worldometers for population data
  • 14. We Are Social wearesocial.sg • @wearesocialsg SOCIAL USE: USER REPORTED AUG 2015 • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64 PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 53%! 44%! 40%! 34%! 29%! 19%! 18%! 17%! 12%! 11%! FACEBOOK WHATSAPP GOOGLE+ TWITTER LINKEDIN INSTAGRAM WECHAT PINTEREST TUMBLR SNAPCHAT
  • 15. We Are Social wearesocial.sg • @wearesocialsg FACEBOOK USE: AGE & GENDER AUG 2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS MALE FEMALE AGE GROUP ACCOUNTS MALE FEMALE TOTAL INDIA 134 M 76% 24% 13 – 19 YEARS 35.0 M 75% 25% 20 – 29 YEARS 68.0 M 76% 24% 30 – 39 YEARS 20.0 M 78% 22% 40 – 49 YEARS 6.7 M 78% 22% 50 – 59 YEARS 2.5 M 74% 26% 60+ YEARS 1.5 M 77% 23% 26! 51! 16! 5.2! 1.9! 1.2! 8.7! 16! 4.4! 1.5! 0.68! 0.36! 13-19 20-29 30-39 40-49 50-59 60+
  • 16. We Are Social wearesocial.sg • @wearesocialsg FACEBOOK USAGE BY DEVICE MAR 2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS ACCESSING VIA EACH DEVICE, IN MILLIONS 68 M! 13 M! 6 M! 21 M! 4.1 M! 2.2 M! SMARTPHONE FEATURE PHONE TABLET MALE FEMALE 67% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA SMARTPHONES 66% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA SMARTPHONES 13% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA FEATURE PHONES 13% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA FEATURE PHONES 6% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA TABLET DEVICES 7% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA TABLET DEVICES
  • 17. We Are Social wearesocial.sg • @wearesocialsg MOBILE IN INDIA
  • 18. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 SUBSCRIPTIONS vs. USERS TOTAL NUMBER OF MOBILE SUBSCRIPTIONS NUMBER OF UNIQUE MOBILE SUBSCRIBERS AVERAGE NUMBER OF SUBSCRIPTIONS PER UNIQUE MOBILE USER # # 590 M 976 M 1.65 • Sources: Cisco, TRAI
  • 19. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) 76% 11%95% 5%976 M
  • 20. We Are Social wearesocial.sg • @wearesocialsg ROUGHLY 1 IN 7 PEOPLE IN INDIA LIVE IN AREAS WITHOUT ANY CELLULAR PHONE RECEPTION • Source: GSMA Intelligence
  • 21. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 MOBILE USE: RURAL vs. URBAN COMPARING MOBILE SUBSCRIPTIONS: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS MOBILE SUBSCRIPTIONS IN URBAN AREAS MOBILE SUBSCRIPTIONS IN URBAN AREAS vs. URBAN POPULATION MOBILE SUBSCRIPTIONS IN RURAL AREAS MOBILE SUBSCRIPTIONS IN RURAL AREAS vs. RURAL POPULATION # # • Sources: TRAI; Worldometers for population data 559 M 147% 417 M 46%
  • 22. We Are Social wearesocial.sg • @wearesocialsg MOBILE SHARE BY DEVICE TYPE AUG 2015 • Sources: IDC, Cisco SHARE OF NEW MOBILE PHONE HANDSETS SALES IN Q2 2015 SHARE OF MOBILE DEVICES IN USE IN Q1 2015 45% 55% 24% 76% SMART PHONES FEATURE PHONES SMART PHONES FEATURE PHONES
  • 23. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 REGULAR MOBILE ACTIVITIES UPLOADED PHOTOS USED A SOCIAL NETWORKING SERVICE WATCHED A VIDEO CLIP PURCHASED AN ITEM ONLINE MADE A VOIP / ONLINE PHONE CALL SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL POPULATION THAT PARTICIPATED IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD 12% 11%12% 11%13% • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
  • 24. We Are Social wearesocial.sg • @wearesocialsg E-COMMERCE IN INDIA
  • 25. We Are Social wearesocial.sg • @wearesocialsg AUG 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 14% 17% 10% 11% • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
  • 26. We Are Social wearesocial.sg • @wearesocialsg INDIA’S E-COMMERCE MARKET WAS WORTH US$12.5 BILLION IN 2014 (INR 81.5 BILLION) – LESS THAN 3% OF CHINA’S E-COMMERCE MARKET • Sources: IAMAI; National Bureau of Statistics of China
  • 27. We Are Social wearesocial.sg • @wearesocialsg CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY COPY OF THIS REPORT CLICK HERE TO READ OUR ANALYSIS OF THESE STATS AND LEARN MORE FROM OUR BLOG DOWNLOAD READ MORE CLICK HERE TO SUBSCRIBE TO OUR MAILING LIST AND RECEIVE OUR LATEST STATS & REPORTS IN YOUR INBOX SUBSCRIBE
  • 28. We Are Social wearesocial.sg • @wearesocialsg SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/ Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.
  • 29. We Are Social wearesocial.sg • @wearesocialsg SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this report: STATCOUNTER! GSMA INTELLIGENCE! AKAMAI TECHNOLOGIES! ERICSSON MOBILITY!
  • 30. We Are Social wearesocial.sg • @wearesocialsg SOURCES USED IN THIS REPORT Population data Latest reported country population from Worldometers, correct as at August 2015. Urbanisation data from United Nations, as cited by Wikipedia, correct as at August 2015 Internet user data Latest available data from the Internet and Mobile Association of India (Aug 2015); data extrapolated from GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); Telecom Regulatory Authority of India; Akamai’s State of the Internet report (Q2 2015). Social media active account data Latest reported monthly active user data as reported by Facebook, correct as at August 2015; data extrapolated from GlobalWebIndex (Q2 2015). Mobile phone connections and user data Telecom Regulatory Authority of India (Aug 2015); Cisco, as cited in the Economic Times (Feb 2015); GSMA Intelligence (Q2 2015); Ericsson Mobility Report (Jun 2015); data extrapolated from GlobalWebIndex (Q2 2015); Akamai’s State of the Internet report (Q2 2015); Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report.
  • 31. We Are Social wearesocial.sg • @wearesocialsg WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 32. We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG