ActionAid Bollocks to Inequality case study from We Are Social
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ActionAid Bollocks to Inequality case study from We Are Social
- 1. ActionAid: Bollocks to Inequality conversations about women’s rights in Brazil social we are
- 3. we generated conversation through the production of content by online influencers social we are
- 4. who we selected based on their influence and reach within the target audience social we are
- 5. the blogs involved were BitchBuzz, Pinboard and Soul Culture
- 6. we brought them into the planning of how the campaign would develop and be executed social we are
- 7. the team flew out to Brazil for an eight day content capturing tour of ActionAid projects social we are
- 8. starting in Rio De Janeiro social we are
- 9. flying to Santarem in the Amazon jungle social we are
- 10. returning to Rio again for Carnival Weekend! social we are
- 11. creating and generating 19 blog posts and 355 tweets over a two week period
- 12. reaching over half a million of their target audience social we are
- 13. and cementing new relationships for future collaboration and awareness raising social we are