1. evian: The Wimbledon Wiggle
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2. Wimbledon is a very civilised affair,
full of traditions, ceremony and polite applause
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3. evian wanted to implement a socially-led campaign
to own conversation in a crowded sponsor market

4. While injecting some ‘Live young’ spirit
into the tournament
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5. Since tennis began, players have made
a cheeky booty-shake when awaiting a serve
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6. It’s an easily recognisable move,
that anyone can do, and that evian could own
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7. We decided to give this shake a name

8. And turn it into a socially spread dance move!
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9. Every dance move must have its own music video

10. So we created a 60-second film, featuring an
exclusive soundtrack by Tiger Monkey

11. A Facebook app allowed fans to upload
their own wiggles, and vote for their favourite

12. In return for signed Maria Sharapova goodies,
and the chance to win VIP Wimbledon tickets
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13. Even celebrities couldn’t resist joining in
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14. Weird and wonderful wiggles flooded in

15. The best were shown on giant outdoor screens
across London

16. Within days, more than 80,000 people had wiggled,
voted or interacted with evian
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17. The campaign reached 90 million people across
social media, online and traditional news channels

19. We like to think a new tradition has been born