SlideShare ist ein Scribd-Unternehmen logo
1 von 93
HELLO
Happy World Penguin Day
Happy World Penguin Day
So Jon Mentioned There Would
Be Penguins
Thanks Jon
Make My Job Harder
So There Is The Obvious
Penguin Updates
Penguin — April 24, 2012
Penguin 1.1 — May 25th, 2012
Penguin 1.3 — Oct 5th, 2012
Penguin 2 — May 22nd, 2013
Penguin 2.1 — Oct 4th, 2013
Penguin 3.0 — Oct 17th, 2014
Penguin 4 — Sep 23rd – Oct 6th,
2016
But That Would Be Too Obvious
And I Don’t Have Much To Say
About It TBH
Or We Could Talk About Real
Penguins
Or We Could Talk About Real
Penguins
Some Females Swap Pebbles
For Sex
Or We Could Talk About Real
Penguins
Some Females Swap Pebbles
For Sex
There Are Some Sexual
Perversions That I Daren’t Even
Mention
Not So Cute Now? Huh?
So Let’s Talk About These
So Let’s Talk About These
Bear With Me
Seal Bars At Aldi
Arctic Bars At Lidl
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
This Is Not Just Limited To
Penguins
Asda Got In Hot Water
Asda Got In Hot Water
Asda Got In Hot Water
Shortcuts Can Bite You On The
Arse
Listening To Experts Is Not
Always A Good Idea
Penguins, Shortcuts and Making
The Right Decisions In SEO
Some Shit You Can Do
Internal Linking
Internal Linking
Internal Linking
Temptation
Reality – Do It By Hand
Screaming Frog
Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
Bill Sebald Has A Nice Tutorial
https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities
You Can Do Similar With
Sitebulb
You Can Do Similar With
Sitebulb
You Can Do Similar With
Sitebulb
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
You Can Dig Deeper With Botify
Get Pretty With Website
Auditor
Get Pretty With Website
Auditor
Get Pretty With Website
Auditor
Get Pretty With Website
Auditor
DO BETTER
Title Tags and Meta
Descriptions And On Page
Most People Set And Leave
Test
Big Metrics
Big Metrics
Big Metrics – More Copy Test
Big Metrics –Title Tag Test
Big Metrics –Title Tag Test
Use Logic
DO BETTER
Old Shitty Content
Old Shitty Content
And We Have Seen A Lot Of It
Fuckin Short Cuts
Fuckin Short Cuts
Not Often Worth It
Fuckin Short Cuts
Not Often Worth It
Shit Content IS Shit Content
Causes Cannibalisation
Google Has More Shit To Dig
Through
URL Profiler + Content Audit
URL Profiler + Content Audit
Link Data
HTTP Status
Robots Access
Screen Capture
Google Analytics Data
Google Search Console Data
Readability
Duplicate Content
Uclassify
Copyscape
MASSIVE SPREADSHEET
DO BETTER
So I Crowbarred Penguins In
Didn’t Take Shortcuts
Often The Hard Way Is Worth It
DO BETTER
Thank you
Penguins, Shortcuts and Making The Right Decisions In SEO

Weitere ähnliche Inhalte

Ähnlich wie Penguins, Shortcuts and Making The Right Decisions In SEO

Social mediadraft
Social mediadraftSocial mediadraft
Social mediadraft
Zaid Rasid
 
Magic of Getting Found Part I
Magic of Getting Found Part IMagic of Getting Found Part I
Magic of Getting Found Part I
rjb66
 
Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...
Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...
Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...
Julia Grosman
 

Ähnlich wie Penguins, Shortcuts and Making The Right Decisions In SEO (20)

SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
 
SearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-HeroSearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-Hero
 
To BS or Not to BS
To BS or Not to BSTo BS or Not to BS
To BS or Not to BS
 
BriceMcBeth.com Content Shortcuts for Conversions
BriceMcBeth.com Content Shortcuts for ConversionsBriceMcBeth.com Content Shortcuts for Conversions
BriceMcBeth.com Content Shortcuts for Conversions
 
Google+ 101 for Nonprofits
Google+ 101 for NonprofitsGoogle+ 101 for Nonprofits
Google+ 101 for Nonprofits
 
How to do awesome presentations (with Nic Cage)
How to do awesome presentations (with Nic Cage)How to do awesome presentations (with Nic Cage)
How to do awesome presentations (with Nic Cage)
 
SEO For Everyone #AltSEO
SEO For Everyone  #AltSEOSEO For Everyone  #AltSEO
SEO For Everyone #AltSEO
 
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a StartupSEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
SEO is a Hoax: Why Search Ranking isn't the Priority of a Startup
 
Want tons of traffic to your new website learn 5 easy ways!
Want tons of traffic to your new website  learn 5 easy ways!Want tons of traffic to your new website  learn 5 easy ways!
Want tons of traffic to your new website learn 5 easy ways!
 
Social mediadraft
Social mediadraftSocial mediadraft
Social mediadraft
 
How to Make More Money with Your Blog in 2018
How to Make More Money with Your Blog in 2018How to Make More Money with Your Blog in 2018
How to Make More Money with Your Blog in 2018
 
SEO disasters: the good, the bad and the taboo: Steven van Vessum
SEO disasters: the good, the bad and the taboo: Steven van VessumSEO disasters: the good, the bad and the taboo: Steven van Vessum
SEO disasters: the good, the bad and the taboo: Steven van Vessum
 
What is a Blog, and why a winery should have one?
What is a Blog, and why a winery should have one?What is a Blog, and why a winery should have one?
What is a Blog, and why a winery should have one?
 
Badger-Style Content - Mozcon 2017
Badger-Style Content - Mozcon 2017Badger-Style Content - Mozcon 2017
Badger-Style Content - Mozcon 2017
 
SEO STRATEGY FOR BEGINNERS - How to get on Google's radar
SEO STRATEGY FOR BEGINNERS - How to get on Google's radarSEO STRATEGY FOR BEGINNERS - How to get on Google's radar
SEO STRATEGY FOR BEGINNERS - How to get on Google's radar
 
Meeting Audiences Where they Are - Vanessa Fox
Meeting Audiences Where they Are - Vanessa FoxMeeting Audiences Where they Are - Vanessa Fox
Meeting Audiences Where they Are - Vanessa Fox
 
Magic of Getting Found Part I
Magic of Getting Found Part IMagic of Getting Found Part I
Magic of Getting Found Part I
 
Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...
Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...
Michael Barber - Making Lemonade: Traits Beyoncé Can Teach the Modern Markete...
 
SEO Roadmap Search Optimization Engine From His Best!
SEO Roadmap Search Optimization Engine From His Best!SEO Roadmap Search Optimization Engine From His Best!
SEO Roadmap Search Optimization Engine From His Best!
 
Smart hops - No Excuses. Startup!
Smart hops - No Excuses. Startup!Smart hops - No Excuses. Startup!
Smart hops - No Excuses. Startup!
 

Mehr von Wayne Barker

Mehr von Wayne Barker (20)

Fear and Loathing: The Sequel for Digital Marketing Malaga
Fear and Loathing: The Sequel for Digital Marketing MalagaFear and Loathing: The Sequel for Digital Marketing Malaga
Fear and Loathing: The Sequel for Digital Marketing Malaga
 
Why SEO Won’t Look The Same This Time Next Year
Why SEO Won’t Look The Same This Time Next YearWhy SEO Won’t Look The Same This Time Next Year
Why SEO Won’t Look The Same This Time Next Year
 
AI; Should You? A Cautionary SEO Tale
AI; Should You? A Cautionary SEO TaleAI; Should You? A Cautionary SEO Tale
AI; Should You? A Cautionary SEO Tale
 
Game Over: Quality Over Quantity
Game Over: Quality Over Quantity Game Over: Quality Over Quantity
Game Over: Quality Over Quantity
 
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
Who Do I Blame Goldfish, Netflix, Amazon And The Neil Patel Approach
 
Steal Like An Artist The Quentin Tarantino Remix
Steal Like An Artist The Quentin Tarantino RemixSteal Like An Artist The Quentin Tarantino Remix
Steal Like An Artist The Quentin Tarantino Remix
 
Chess, The Wu-Tang Clan And Looking At The Bigger Picture
Chess, The Wu-Tang Clan And Looking At The Bigger PictureChess, The Wu-Tang Clan And Looking At The Bigger Picture
Chess, The Wu-Tang Clan And Looking At The Bigger Picture
 
Comebacks, New Beginnings & Reboots
Comebacks, New Beginnings & RebootsComebacks, New Beginnings & Reboots
Comebacks, New Beginnings & Reboots
 
Roger Corman And Easy Riders. Make It Cheap And Fail Fast
Roger Corman And Easy Riders. Make It Cheap And Fail FastRoger Corman And Easy Riders. Make It Cheap And Fail Fast
Roger Corman And Easy Riders. Make It Cheap And Fail Fast
 
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
Fear and Loathing in Las Malaga: Move On, Be Brave And Take The Bullshit By T...
 
The Black Swan, Improbability in SEO and Content Marketing
The Black Swan, Improbability in SEO and Content MarketingThe Black Swan, Improbability in SEO and Content Marketing
The Black Swan, Improbability in SEO and Content Marketing
 
Biscuits, SEO and an Insane F***ing Content Strategy
Biscuits, SEO and an Insane F***ing Content StrategyBiscuits, SEO and an Insane F***ing Content Strategy
Biscuits, SEO and an Insane F***ing Content Strategy
 
You Cant Change Shit Without Changing Shit
You Cant Change Shit Without Changing ShitYou Cant Change Shit Without Changing Shit
You Cant Change Shit Without Changing Shit
 
Dark Patterns and Weaponized Design
Dark Patterns and Weaponized DesignDark Patterns and Weaponized Design
Dark Patterns and Weaponized Design
 
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
Awful Bloody Movies, Ikea, Collaboration and Getting Shit The Best(ish) It Ca...
 
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
Back To The Future, Einstein, Wormholes And Fixing Shit That Other People Mad...
 
Drinking, Thinking and Looking at the SERPs
Drinking, Thinking and Looking at the SERPsDrinking, Thinking and Looking at the SERPs
Drinking, Thinking and Looking at the SERPs
 
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...
You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of D...You Ain’t Gonna Work For Red Bull;  Cinderella And Fun In The Real World Of D...
You Ain’t Gonna Work For Red Bull; Cinderella And Fun In The Real World Of D...
 
Cliffhangers, Netflix and Getting Shit Done
Cliffhangers, Netflix and Getting Shit DoneCliffhangers, Netflix and Getting Shit Done
Cliffhangers, Netflix and Getting Shit Done
 
Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault
Star Wars, SEO Mistakes, And Why Nothing Is Ever Your FaultStar Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault
Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault
 

Kürzlich hochgeladen

Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Kürzlich hochgeladen (20)

Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
 

Penguins, Shortcuts and Making The Right Decisions In SEO