Over 90 minutes you will understand the building blocks for developing your expert based business. Whether you want to become a keynote speaker, author or an authority in your field... we will provide you with ideas on how to get started and what the component parts to a thought leaders business look like. Get clear on your IDENTITY, where you add value and understand your why. You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities. You will start to develop a STRATEGY to take your thought leadership business to market. We will look at the CONTENT possibilities open to you which position you as the go-to person in your field. You will leave the webinar with a focus on DELIVERY... and the mindset to constantly improve. Teach you how to rid your diary of all those freebies and low paying “exposure” keynotes, and Give you a CRYSTAL-CLEAR PLAN for sustainable commercial speaking success. WHO IS THIS EVENT FOR? This webinar is for anyone who has ideas or knowledge to share, and wants to understand the process of creating their personal brand, building their business proposition and taking it to market. Consultants who already have expertise but would like to be more recognised for it. Authors who would like to create more opportunities to capitalise on their work. Business owners who want to raise their profile and share their expertise. Existing speakers who want to up their game and get booked more often. Knowledge professionals who want to elevate their business. Coaches who want to develop their own methodology and be 'known' for it. WHAT YOU’LL GET ON THIS WEBINAR The focus of this PRACTICAL webinar is to give you a clear understanding of how to develop your own personal brand, develop your thought leadership and create opportunities. Gain clarity and focus for your whole business. Understand EXACTLY what you need to be concentrating on and leave behind the confusion of what to do first. Feel the

1. How to Create Your Personal Brand,
Get Noticed and Get Paid
With
Warren Knight & Warren Cass

2. What attracted you to
this webinar?

3. Who Are We?

4. @WarrenCass
www.LinkedIn.com/in/WarrenCass
@WarrenKnight
www.linkedin.com/in/warren-knight-keynote-speaker/
#ThoughtLeadersBlueprint

5. OUR
PROVEN
MODEL

7. CASE STUDIES

8. What is
THOUGHT
LEADERSHIP?

9. –Michael Brenner
“Thought Leadership is simply about becoming
an authority on relevant topics by delivering
the answers to the biggest questions on the
minds of your target audience”
*Recognized as a Top Business Speaker
by The Huffington Post and a top CMO
Influencer by Forbes.

11. Creating your
IDENTITY

12. Where are you at on your
journey?

15. Ikigai
‘Ikigai’ is a Japanese
concept that, simply
put, means ‘your
reason to get out of
bed in the morning’.

17. m 100
y 100
#EXPRESSYOURSELF
YOU:THEREWILLONLYEVERBEONE
ONE SOCIAL MEDIA
BROKEN BUSINESS
will not fix a
FONTS AOP SWATCH
COLOURS
BOOK PAGE HEADERS
CHAPTER NUMBER AND TITLE QUOTE
PAGE NO.
LOGOS
WKBOOKBRANDGUIDELINES
Learning Curve Pro
KNOCKOUT HTF72 FULLCRUISERWT
KNOCKOUTHTF48FEATHERWEIGHT
KNOCKOUTHTF26JUNIORFLYWEIGHT
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12THINK #DIGITAL FIRST FOUR SETTING UP A SOCIALLY-SAVVY BUSINESS
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18. WHAT ARE YOUR VALUES
Honesty
Accountability
Generosity
Compassion
Creativity
Influence
Community
Connection
Adventure
Careful
CuriosityFun
SuccessTrustworthiness
Balance
Respect
Authenticity Wisdom
Optimism
Determination
Focus
Professionalism Meaning
Ethical
Humility
Justice
Playfulness
Efficiency
Loyalty
Sharing
Realistic

19. GET YOUR
FREE COPY
AFTER THE
WEBINAR

20. Developing your
MODEL

21. What niches do you
operate in?

23. Introducing
Robert
Craven

26. Introducing
Daryl
Woodhouse

28. Developing your
MODEL

29. “I am not
here to speak
the Truth. I
am here just
to give you a
method to
perceive it.”
― Jaggi Vasudev,

32. What methodology have
you read/applied?

33. Makes You Memorable
DEVELOPING YOUR MODEL
LicensableExplanatory
Transferrable
Simplicity
Preview Solutions Confidence
Marketing

34. HOW TO CREATE YOUR MODEL
Step 2 - Order your thoughts / identify key points
Step 3 - Craft a name that appeals to your target audience
Step 4 - Apply a simple visual
Step 1 – Brainstorm / list ideas on your topic

35. Building your
PROPOSITION

36. What do you currently
charge for?

37. ● Author
● Trainer
● Speaker
● Membership
● Coach
● Mentor
● Retreats
● Mastermind
● Facilitator
● Online training
● Content
● Influencer
● Webinars
● Summit

39. Ansoff Matrix
Easiest Option
Sell more of the same
products to the same people
Pivot Quickly
Repackage
Different to same people
Change
Investment
Change sales channel
Different Market
Reposition
Hardest
Repackage what you have
for a different market

40. “The man who chases
two rabbits, catches
neither.”
-Confucius

41. Introducing
Marisa
Peer

43. Exploit Explore

44. EVALUATING OPPORTUNITIES
• Effort required to create
• How established is the market
• Potential revenue/profit
• Investment required to build/launch
• Difficulty to replicate
• Established key relationships
• Channel/partner potential
• Intangible benefits
• On message
• Operational requirements
• Time to implement
• Size of market place
• Likelihood of success
• Does it feed the machine
• Channel/partner potential
• Intangible benefits

48. Can you see why
THOUGHT
LEADERSHIP
is so important?

50. Developing your
MODEL