How to Build your Personal Brand, get Noticed and get Paid
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WHAT IS IT? An intensive one month (virtual) accelerator designed to transform your knowledge into a successful thought leadership business. This is not a spectator sport... Our accelerator requires participation and more importantly action. At the end of four weeks you will be; Clear on your IDENTITY, where you add value and understand your why. You will understand the different BUSINESS MODELS available to you which hold more promising commercial opportunities. You will have developed a STRATEGY to take your thought leadership business to market. You will know how to develop CONTENT which positions you as the go-to person in your field. You will be focussed on DELIVERY... and have a mindset to constantly improve. WHAT'S INCLUDED ON THE ACCELERATOR? 8 x 'Hands-On' half-day sessions (2 per week) 8 Assignments (2 per week) 4 x One to one coaching sessions (1 per week) 24 Hours of live content Private mastermind mastery group Online resource centre https://thoughtleadersblueprint.com/
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How to Build your Personal Brand, get Noticed and get Paid
- 1. How to Build Your Personal Brand, Get Noticed and Get Paid With Warren Knight & Warren Cass
- 3. Who Are We?
- 4. –Michael Brenner “Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience” *Recognized as a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes.
- 5. Thought Leaders come in many forms…..
- 8. m 100 y 100 #EXPRESSYOURSELF YOU:THEREWILLONLYEVERBEONE ONE SOCIAL MEDIA BROKEN BUSINESS will not fix a FONTS AOP SWATCH COLOURS BOOK PAGE HEADERS CHAPTER NUMBER AND TITLE QUOTE PAGE NO. LOGOS WKBOOKBRANDGUIDELINES Learning Curve Pro KNOCKOUT HTF72 FULLCRUISERWT KNOCKOUTHTF48FEATHERWEIGHT KNOCKOUTHTF26JUNIORFLYWEIGHT For quotes SF BUTTACUP LETTERING SHADED Only to be used in AOP For callouts and quotes Proxima Nova For main body text For chapter pages For chapter number, chapter name, page number, page book title, page chapter heading For chapter hashtags 12THINK #DIGITAL FIRST FOUR SETTING UP A SOCIALLY-SAVVY BUSINESS k 100
- 13. 1997 • Am I a Firestarter? • Am I ready to Transform? Personal Ambition Who are you? What do you want to achieve? How will you do this? Create your own Community Getting your voice heard Listen & monitor Intrapreneur • Your mission in business • Your vision to help others • Your soft skills/style • Your accreditations • At work • Your industry • Articles/whitepaper • Brand advocate • Influencers • Community members • Conversations/comments • Sharing • Industry news • Company news PERSONAL FRAMEWORK
- 14. 1997
- 17. Exploit Explore
- 19. ● Author ● Trainer ● Speaker ● Membership ● Coach ● Mentor ● Retreats ● Mastermind ● Facilitator ● Online training ● Content ● Influencer ● Webinars ● Summit
- 20. Case Studies
- 21. WHERE ARE YOU TODAY?
- 22. Project: Time Span: Goals / Success? Replace this text with high-level goal statement. ▼ Failure Success means avoiding 100% of these Minimum Success Success means achieving 100% of these Target Success Success means achieving 40-60% of these Epic Success ▲ NEW REVENUE STREAMs FAILURE Success means avoiding 100% of these MINMUM SUCCESS Success means achieving 100% of these TARGET SUCCESS Success means achieving 40-60% of these EPIC SUCCESS
- 24. Test and Measure
- 32. What do we mean by MODEL?
- 33. A MODEL is how you turn your ideas into Income
- 34. “I am not here to speak the Truth. I am here just to give you a method to perceive it.” ― Jaggi Vasudev,
- 36. Defining a Model A system or process that solves a problem
- 38. Why a MODEL?
- 40. Great models pass The Napkin Test
- 44. THE MODEL
- 47. Why a Model?
- 53. Make it Memorable Review the Benefits LicensableExplanatory Transferrable Simplicity Preview Solutions Confidence Marketing
- 54. How to create your model Step 1 - Order Your Thoughts / Key points Step 2 - Craft a name that appeals to your target audience Step 3 - Apply a visual
- 61. 202220212020 YOUR TRANSFORMATION ROADMAP DATA COLLECTION STAFF BUY-IN LOCATION BASED MOBILE OFFERINGS DIGITAL USE CASE E NEW WEBSITE DIGITAL SUITE AI / COACHING IBM CLOUD AI REAL TIME ANALYTICS Future State IT EXCELLENCE EFFECTIVE KNOWLEDGE WORKER DIGITAL MARKETING OPERATIONAL EXCELLENCE CUSTOMER CENTRIC Current State
- 63. 30DAYS 60DAYS 90DAYS PEOPLE What do we want to achieve? Connect with decision makers on social networks Send quotes & contract PEOPLE Who is going to implement Build relationships Implement retention strategy PEOPLE Branding yourself Strategic hire Expand the team PROCESS Key performance indicators Implement & analyse Take action PROCESS Budget Extra costs? What's the cost per lead? PROCESS Learn the technology Other alternatives Monitor and refine TECHNOLOGY Website Work the issue Get extra IT support TECHNOLOGY Content plan Set IT goals Measure & follow up TECHNOLOGY Tools to automate the message Realign and stop what's not working Stop and start the loop again
- 66. Can you see why THOUGHT LEADERSHIP is so important?
- 68. WHAT YOU GET ü 8 live sessions (2 per week) ü 32 Hours of live content - Recorded ü 1-1 Coaching Calls (1 per week) ü Private mastermind mastery group üOnline resource centra üBest practice and etiquette ü Simple and effective strategy ü Plus much much more @WarrenKnight
- 69. WHO IS IT FOR @WarrenKnight • Consultants who already have expertise but would like to be more recognised for it. • Authors who would like to create more opportunities to capitalise on their work. • Business owners who want to raise their profile and share their expertise. • Existing speakers who want to up their game and get booked more often. • Knowledge professionals who want to elevate their business. Coaches who want to develop their own methodology and be 'known' for it.
- 71. HOW DOES IT WORK? ü Live training on a Monday and Wednesday ü 1-1 coaching on a Friday ü Each week you will get an assignment ü Share connect engage in our group masterminding ü Workbook to keep you moving forward ü Blueprint to success in 2020 and beyond ü All the tools to help you save time ü 24/7 Access to the material @WarrenKnight
- 72. THOUGHT LEADERS BLUEPRINT Thought Leaders Blueprint By The Two Warrens Thought Leaders Blueprint By The Two Warrens Thought Leaders Blueprint