This document outlines a social media plan for a business. It discusses defining the business and target audience, creating engaging content, and designing an action plan for social media success. The target audience is identified as a 38-year-old female entrepreneur near London who wants to better understand social media from a business perspective. The plan details types of content to create, including blog posts and newsletters. It provides a marketing action plan template to track social media activities and promotions over time. The overall goal is to help businesses strategically use social media to connect with customers and drive business growth.

1. SOCIAL MEDIA PLAN
WHAT WE ARE GOING TO COVER?
ü Define Your Online Business
ü Create Perfect Content
ü Design a Plan for Success
ü Action Your Plan
@WarrenKnight
#AskWK
www.warrenknight.co.uk

2. ModernDayEntrepreneurs“Work-Book”toBusinessGrowth
THINK #DIGITAL FIRST
7 Simple Steps
to a
Socially Savvy
Business
www.ThinkDigitalFirst.com

4. UnderstandYourTargetAudience

5. SOCIAL MEDIA PLAN
ü Understanding Business Vision
ü Running your Business
ü Sales & Marketing
ü Time Management
ü Finance/Cash Flow
ü Technology
Understanding Your Customer
ü What do these customers NEED?
ü What is their PAIN?
ü Do they even know their needs?
ü Do they really understand their pain?
ü What does your competition offer them?
ü What can YOU offer them?
ü What do THEY think of your offer?
ü How do THEY describe your offer?

6. TargetAudience

7. Your
Brand
Debbie
ü 38 Year Old Female
ü Caucasian
ü Either works fulltime or part-time for a company and is looking
to start their own business or already has just started their own
business.
ü Their business has 1 (2, 3 or 4) employees who are outsourced
ü Based around the M25 (London) area
ü Older entrepreneur fed up with their day job - Aspirational.
ü Has two teenage children who are technically savvy, especially
when it comes to social media - has been learning from them
but needs to better understand social media from a business
perspective.
ü Income level =Working/Middle class earning £30K+ with
Household value of £50K+.
ü Doesn’t know where to start when it comes to social media
ü Spends a lot of time at home, working from a laptop/computer
ü Feels uncomfortable taking the leap into social media in regards
to privacy and “where to get started”

9. DesignContentthatConnects

11. The 4 Types of Actions

12. 1. 4 Keywords per meta data
2. 3% Keywords of text on body of page
3. 400 words per blog / Once a week

18. Step 6. Strategy & Implementation
MARKETINGACTIONPLAN
TARGET
ACTIVITY ACTION Jun-14 Jul-14 Aug-14
Blog West Essex Fashion Fair
Ideas: clothes, country, events, local Launch of New Top
Swimwear launch
*New Brand
Tour de France
Sale
Competition
Newsletters New in (Brands)
Launch of New Top
Swimwear
Sale
Competition
Competitions It's all about ME
Swimwear Giveaway
New Mums to be
Leather Jackets
Sale Summer Stock
Winter Stock
SEO Whats New
Dresses
Knitwear
Tops
Jackets
Trousers
Accessories
Brands
Clothes Parties Boutique X
Arbonne
Jamie at Home
Avon

27. ModernDayEntrepreneurs“Work-Book”toBusinessGrowth
Think #Digital First
TODAY
Only £12.99 today
Warren Knight I @WarrenKnight
Author “Think #Digital First” I Entrepreneur I Speaker I Coach