1. Designing for Social
3 Do or Die Principles
Joshua Porter - Performable
@bokardo

2. 1 Personal value precedes network value
http://www.flickr.com/photos/aarmono/393650534/

3. Del.icio.us Popular My Del.icio.us
(social/network value) (personal value)

8. Ask these questions:
1. Can people use your software by themselves? Do
they still get value from it?
2. If it is a social network play, are you emphasizing
personal value as well?
3. Are you focusing on providing value before you’re
expecting people to share?
Designing for Social: 3 Do or Die Principles Joshua Porter

9. 2 Give people a sense of control

10. Bruce Schneier on Facebook & Privacy
“ Facebook members instinctively
understood that making this
information easier to display was
an enormous difference, and that
privacy is more about control
than about secrecy.
Designing for Social: 3 Do or Die Principles

12. Design changes to
the deactivation page
accounted for 1 million
members not leaving the
service.
Julie Zhou, Facebook
http://www.readwriteweb.com/archives/what_happens_when_you_deactivate_your_facebook_acc.php

13. microcopy examples: http://flickr.com/groups/microcopy/

15. Giving people a sense of control
1. Opt-in or obviously opt-out.
2. Being in control of emotions is huge.
3. Get people over hurdles with microcopy.
Designing for Social: 3 Do or Die Principles Joshua Porter

16. 3 Complex systems arise from simple ones

17. Gall’s Law
“ A complex system that works is
invariably found to have evolved
from a simple system that
worked.
Designing for Social: 3 Do or Die Principles

23. So, look for simple things:
1. A social object that people collect & share
2. Take advantage of existing relationships
3. An activity with lots of pain
4. A tightly-knit monoculture
Designing for Social: 3 Do or Die Principles Joshua Porter

24. Designing for Social: 3 Do or Die Principles
1. Personal value precedes network value
2. Give people a feeling of control
3. Complex systems arise from simple ones
Designing for Social: 3 Do or Die Principles Joshua Porter

25. Thank You!
Find/follow me: @bokardo