What are customer centric networks How to assemble them using SDN and NFV What type of customer centric services you can build with a programmable network

1. SDN, NFV
CUSTOMER
CENTRIC
NETWORKS

2. Telefonica
Customer Centric Networks – Patrick Lopez
2
If we knew
4Gwould be:
70% video
50% encrypted
would we have designed the network differently?
Designed for
push to talk,
MMS,…
Used for data
Designed
for VoLTE,
browsing
Used for
video

3. Telefonica
Customer Centric Networks – Patrick Lopez
3
Tomorrow’s
networks will be
But we don’t know
how different
different

4. Telefonica
Customer Centric Networks – Patrick Lopez
4
Why customer centric networks?
Self actualization
morality, creativity, problem solving
Esteem
self esteem, achievement, recognition
Love
sex, family, friendship, social circles
Safety
Physical security, access to resource,
health, family
Physiological
Breathing, food, sleeping
Immersing
A/R, V/R, M/R, IoT, autonomous vehicles,
drones, smart cities, wearables
Sharing
social networks, user generated content,
live broadcasting
1:1 Connections
calls, IMs, emails, browsing, streaming
Signal
speed, availability, capacity
Connectivity
voice, data, uplink, downlink
Maslow’s hierarchy of needs
Hierarchy of telco needs

5. Telefonica
Customer Centric Networks – Patrick Lopez
5
Create unique experiences for our customers
For granted Next battle
Software is the key to create frictionless networks.
It enables us to adapt the fabric and the service to
the customer, not the other way around.
Context
Unique
experiences2GCoverage
Voice
3GAvailability
Data
4GCapacity
Video
5G
New
services

6. Telefonica
Customer Centric Networks – Patrick Lopez
6
Unique experiences
For granted Next battle
Context Unique
experiences
2GCoverage
Voice
3GAvailability
Data
4GCapacity
Video
5G
Slices
Strands

7. Telefonica
Customer Centric Networks – Patrick Lopez
7
Personalization
Oriented to services
True Fusion
Edge experience
Any service deployed can be customized for tailored experiences,
contextual information, enterprise…
Only through SW networks will we be able to innovate and integrate new
services fast, cheap and easy regardless of the market scale
We can deploy a unique network for cellular and fixed, enabling a coherent
and integrated service experience that goes beyond billing
Edge capabilities (latency, compute, storage, bandwidth) will improve
customer experience and will enable TEF to generate new value
Open platform for internal and external network services enabling TEF to
open the ecosystem and generate new revenue streams
Truly open
Our design principles for our future networks

8. Telefonica
Customer Centric Networks – Patrick Lopez
8

9. Telefonica
Customer Centric Networks – Patrick Lopez
9
OnLife Networks transforms Telefonica Central Office infrastructure
into software defined Data Centre using Virtualization.
Programmable Networks improve the Customer Experience and
provide a programmable Platform at the edge, for 3rd Party Services
Building a programmable edge
Voice Data Vídeo VPN Cloud

10. Telefonica
Customer Centric Networks – Patrick Lopez
10
Tech strategy: take best of breed Open HW & Open Source SW to
create a Programmable Network
Develop:
• SDN apps not available in CORD
• Back-end as API Interface to BSS & external
Orchestration
• Open Interfaces to integrate and connect services
Integrate:
• SDN apps from CORD suitable for CTpD (e.g. VOLTHA)
• ONOS with OpenNebula to manage CTpD
• OCP Hardware (vOLT, Whitebox Switches)
Use:
• Internal & 3rd party services (e.g. TCDN)
• Open source components (e.g. OpenWRT as vPdC,
BIND as DNS Server)
• Internal Tools (e.g. Iris)
vCPEn
CTpd
vCPE2vCPE1
OCP Computing Infrastructure
CLOS Fabric
SDN Manager
CLOSfwd
vOLT
GPON
Commercial systems
Cache
vErCvOLT
OneFLo
w
InterAct
vSBC CloudVPN
mega

11. Telefonica
Customer Centric Networks – Patrick Lopez
11
• Computing:
• X86 Open CloudServer
• Processor Intel Xeon 12x2 cores per node
• 128 GB RAM per node
• 2 x 2 TB HDD
• 1 x NIC 40GE
• Switching:
• Broadcom BCM56850 Trident II 1.28Tbps
• 32 x QSFP 40G
• GPON Optical terminal:
• OCP vOLT
• Microsemi PAS5211 GPON OLT SoC
• 48 ports 2,5 Gbps + 4 ports 10 Gbps
White label infrastructure
Infrastructure compliant with Open Rack specifications from Facebook,
published in the Open Compute Project

12. Telefonica
Customer Centric Networks – Patrick Lopez
12
From plan to deployment of an Onlife Central Office
April 2016 April 2017
We want to transform the edge, placing cloud resources at the
door step of our customers for internal and 3rd party services
TEF
Transport/Core
We propose placing DCs at the network edge executing network services
800
Cloud interconnection points
2
Customers
CDN
Virtualized connectivity Edge computing Internal services
External service
platform

13. Telefonica
Customer Centric Networks – Patrick Lopez
13
INNOVATION: LESSONS LEARNED
The economics cannot rely on one use case
• Strategic need to generate a platform for services and connectivity
• The key is finding the quick wins that will create the foundations
CORD is OPEN and Modular
• CORD is an Architecture. Components can be replaced.
• Open Source CORD is a reference implementation. Many pieces
can be reused. It´s just Software, everything can be done
Experience Technology
• STOP reading and MOVE to action
• Work on fast learning cycles
• Build the skills set of your team
Software, software, software
• Build networks and services as companies build Software today
• Introduce Software best practices in your Network

14. Telefonica
Customer Centric Networks – Patrick Lopez
14
SDN NFV do not yield enough results if you do
not change the methods…

15. Telefonica
Customer Centric Networks – Patrick Lopez
15
TIP Use cases
vCDN at the edge AR/VR Tourism Edge Drone video delivery
To deliver high hit and low
latency content from the
edge of the network using
OnLife networks
Objectives
Impact
Collaborators
Impact Impact
 Better customer
experience
 Lower transport costs
 Enablement of newer
revenues by services at
the edge
 Enabling low latency Edge
service
 Developing a new
business revenue service
where telco is adding
value
Get real time video from
drones for events, venues
and attractions and deliver it
in 360 to customers
 Reversing the edge vCDN
to now take content in
real time
 Enabling future low
latency business to enable
video pull from any video
source
Objectives
To enable a scene recognition
activity using AR. Delivering
information about a scene,
making a call and giving info
about best visiting times
Collaborators
1 2 3
Objectives
Collaborators
+ People & Process Objectives Share best practices for Operating new technologies in constant change and hyper
growth environmentsCollaborators

16. Telefonica
Customer Centric Networks – Patrick Lopez
16
CCN Innovation framework
People Software developer, UX
designer, data scientists
Processes
Lean, DevOps, scrum,
agile development, continuous
development / deployment
Technology
SDx, NFV, containers,
kubernetes, serverless, Open
Source
Services
Network agnostic, as OTT /
MVNO, with a TEF unique
differentiator
Bus. Model Ad sponsored, 3rd party pay,
digital credits, cross payment