Adobe Summit 2016 - Cindy Lu - B2B Personalization
Marketing pipeline
1. Marketing Pipeline
Leads F/UP Buyer Y/N Up-Front Cash F/Up More Back-End Residual
Switch on Faucet:
Your Success Begins AND Ends With Your Ability
to Mass Produce Quality Leads!
Your Lead Capture Page
Prospects respond to your site
Autoresponder
Your Opt-in List is GOLD!
Question: When Begin to Expose
you turn on a YOU via your Who Is
water hose, does page, Blog, MySpace
profile, etc.
the water
INSTANTLY come Entry Level Products
out the other end? = Up-front CashFlow
Answer: Of course not! Once people know,
It takes a little while like and trust you, it
becomes much easier to
for the water to travel convert them to
through the hose prior paying customers.
to coming out the
other end. So why Buyer?
think that people who
respond today to your Yes No
offer will be sending
YOU money today? Email Follow-up
Until They Buy or
Conclusion: It PAYS to Remove Themselves
build a Marketing
Pipeline for MAXIMUM
and Long-Term Profits!
Monthly External
Upsell
Membership Offers
Buyer Email List & Direct Mail Lists
Back End Offers
In addition to your
original offer, you'd be
WISE to lace your Marketing
Pipeline with multiple
price points.
Direct Mail & Email Follow Up
Until Removal or Death
Buyer?
YES
Mastermind Back End External
Partner Offers Up-Sell Offers
Follow-Up Forever with These Loyal Customers
This “Success BluePrint” is the Foundation upon which
many Home Based Enterpreneurs have created staggering
Full-Time incomes working Part-Time hours.
Your ultimate objective is a continious source
of cash-flow just like a water hose delivers a
continious source of fresh water.