William Álvarez

Fort Lauderdale, FL United States

Director, Organic Search at Catalyst

Advertising / Marketing / PR

With almost two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, Apple, GSK, P&G, Alpina, and more. I’ve worked with teams and clients all over the world: - Strategizing and executing global SEO campaigns - Adapting global Search Marketing models to local markets (Spanish-Speaking countries) - Educating in-house talent - Spearheading the role of Search within the digital marketing plan - Pitching global accounts - Aligning Paid Search with SEO