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Groene Marketing

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walter.Dermul BrandCoach
walter.Dermul BrandCoach

Speech on Green Marketing, in Dutch

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De uitdaging van Groene Marketing
 
 
 
 
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10 do’s & don’ts
1. Groen is geen positionering !
Nu ! Nieuw ! Extra Groen !
 
 
2. Groen steunt op vertrouwen.
 
 
 
 
 
 
3. Groen is een evolutie geen revolutie.
 
 
 
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4. Maak het simpel en tastbaar.
 
 
 
 
5. Meer is beter dan minder.
 
 
 
 
 
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6. Groen is een dialoog.
 
 
 
 
 
 
 
 
7. Betrek de doelgroep.
 
 
 
8. Groen is niet ‘alles-of-niets’.
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9. Groen is geen niche.
 
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10. Hype or Reality ?
 
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De uitdaging
 
 
 
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Dank u brandcoach.typepad.com

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Groene Marketing

Hinweis der Redaktion

  1. Kan u het zich voorstellen dat een van de populairste weekbladen van het land - als promotioneel kadootje voor z’n lezers - een dvd meegeeft, met daarop een lezing van een Nobelprijswinnaar ?