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PBR 102- Lecture 6
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A Brief Intro to Logo Design
1.
2.
1912 (Kodak) 1923
1927
3.
4.
How Many Logos
per day?
5.
6.
7.
8.
9.
10.
11.
12.
13.
Hidden Messages in
Logos
14.
15.
16.
5five types of
logos
17.
brand mark simple
yet bold ideas and concept mask deeper meaning easier to remember
18.
word mark stylized
type spells name favoured by tech companies
19.
20.
21.
22.
23.
24.
25.
letter mark exclusively
typographic often initialized (too long)
26.
27.
combo mark symbol
and wordmark helps visualize
28.
emblem encases the
name iconic
29.
great logos
30.
designed in under
48 hours
31.
32.
33.
34.
35.
36.
negative space
37.
38.
39.
40.
41.
Carolyn Davidson
42.
43.
44.
45.
hiddenmeaning
46.
hiddenmeaning
47.
hiddenmeaning
48.
hiddenmeaning
49.
hiddenmeaning
50.
hiddenmeaning
51.
hiddenmeaning
52.
hiddenmeaning
53.
hiddenmeaning
54.
hiddenmeaning
55.
hiddenmeaning
56.
hiddenmeaning
57.
hiddenmeaning
58.
hiddenmeaning
59.
hiddenmeaning
60.
just for fun
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