The internet is a conversation
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations. If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network. It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me. But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet. It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
