Presentation to the Content Marketing Show in London, challenging the audience to consider whether a brand can ever be social. It can, but it needs to be human, brave and empathetic. The deck includes examples of good and back practice, and a very personal story.

1. 1 | 20.07.2014
Content Marketing Show
Stephen Waddington

2. 2 | 20.07.20142 | 20.07.2014
Can a brand ever
truly be social?
Stephen Waddington
@wadds

3. 3 | 20.07.2014
Welcome to the party
Source: Ketchum

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Nice but dim
Source: Condescending Corporate Brand Page, Facebook

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Nutters
Source: Kenneth Cole tweet uses #Cairo to promote Spring collection, Huffington Post

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Say no to auto-mate
Source: Learning by doing it wrong, KLM

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Say no to auto mate
Image source: @KLM via Twitter, 1 July 2014

8. 8 | 20.07.2014
Stop posting shit on the Internet
Image source: Unknown

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Social brands
Image source: Paul Fabretti / Telefonica

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A personal story
Image source: Stephen Waddington

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Shared experiences
Image source: Stephen Waddington

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Maslow's Hierarchy of Needs

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Thank you
Social media is human media.
Automate and industrialise
with extreme care
Be brave. Challenge your
organisation. Do the best
work that you can
Check your breasts, and your
balls. Maybe even make it a
social experience
Image source: CoppaFeel

14. 14 | 20.07.201414 | 20.07.2014
Can a brand ever
truly be social?
Stephen Waddington
@wadds