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1. Analyzing, Interpreting and Understanding The Medical Literature: A Guide For The Pharmaceutical Representative, PharmD, NP and PA

2. Analyzing, Interpreting and Understanding
The Medical Literature: A Guide For The
Pharmaceutical Representative, PharmD,
NP and PA
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3. INSIDE ARE VALUABLE INSIGHTS TO HELP YOU STAND APART FROM
YOUR COMPETITION AND ENHANCE YOUR RAPPORT WITH MEDICAL
PROFESSIONALS! WE KNOW THAT MEDICAL LIAISONS, CORPORATE
PHARMD’S, AND YOUR MARKETING STAFF WILL BENEFIT FROM
THESE PRINCIPLES, AND THE FIELD STAFF WILL HAVE THEIR
EFFORTS TRULY ENHANCED.THIS IS ‘THE REST OF THE STORY’
BEYOND THE SYNOPSIS IN THE ABSTRACT AT THE START OF
CLINICAL STUDIES.Clinical studies are the heartbeat of medical testing
and treatment. Teaching how to read a clinical study and to learn the
value of the findings is really not that difficult. It only takes a little insight
into the kinds of studies there are, and how they are put together.•This is
real science, and planning a clinical study involves many aspects
including the approval of an IRB, or Investigational Review Board.•A
clinical study is included here and is dissected so you can understand
the data.•Yes, there is an Abstract at the beginning. When you go thru
this book, you will understand that the Abstract is not the whole story,
and where to look for what you need to know.•Key points are explained,
such as ‘bias’, ‘p-value’, ‘n number’, and ‘half-life’. Once you master a
corporate-approved clinical study, you are ready to design the rational
first-time use of a product based upon pharmacodynamics, efficacy, and
test results.•The data in your package insert is obtained from clinical
studies and can help you build a description of a desirable first-use
patient.•Adding additional new patient descriptions absolutely expands
product use.•Know your package insert AND know the package inserts
of your competition.

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