A practical and results focused approach to employee engagement

1. 1
Engaging your business
-a demystified approach

2. 2
This workshop is aimed to awaken the inspiration in you as a visionary CEO or Leader to
take the courageous step of moving your organisation to the next level of performance
with an engaged team of contributors.
What will we achieve:
• The answers to these questions and the fundamental
principles can be adapted to suit the character and
personality of your organisation.
The Workshop.
• The objective of this workshop is to deliver solutions with a
series of thought provoking questions and principles for all
levels of leadership within the business.

3. 3
The Workshop Objectives.
• Approaches to build an engaged hi-performance workforce.
• Techniques to deal with cynics, victims, and bystanders, a new generation of
performance management.
• Ways to create an environment where people choose accountability.
• Methods to overcome the cycle of blame and defence.
• Techniques to lead and engage in powerful ways.
• Approaches to deal with difficult relationship issues.
• Methods to shift from lip service to authenticity.
• Implementing and maintaining a high performance culture.
• Measurement tools to create business focussed engagement metrics.
• Developing a plan to implement these processes.
• 2 hours post workshop support.

4. 4

5. Is employee engagement a new concept?
Nelson, amongst other greats, did not label his
leadership as ‘employee engagement’ however
he was an early advocate of the process. He
discussed and agreed objectives with his
captains, allowed them to take the initiative and
interpret the objectives as the battle progressed.
5
Nelsons French counterpart Villeneuve was
an advocate of control and command and
his captains had to follow his instructions no
matter what, and the outcome was......?
No this is nothing new, however the complexities of implementation within business
has only become more challenging but equally more rewarding for the business as it
is for the employee.

6. What is engagement and what is its potential to my business?
6
The Engagement Process.
Amongst the many definitions by a magnitude of experts, engagement can best be
defined as:
• The degree to which a person or group of people commit to an organization,
• The impact that commitment has on;
• how they perform,
• the business performs and
• their length of productive tenure .
Proportionate to the degree of engagement, is the degree
to which the organisation can deliver its true capability.
Fact not assumption!

7. 7
What does Engagement deliver?
A transformative partnership for those who are ready, enabling them to function with
mutually shared expectations, adequate resources, expertise and values, with mutually
beneficial rewards, this resulting from the holistic processes and actions that will:
• meet and exceed the organisations client expectations externally as well as
internally.
• deliver beyond the expectations of the organisational and business plans.
• meet and potentially exceed the needs of stakeholders and investors.
• recognise the expectations of, and provide a foundation
for appropriately rewarding the participants
that contribute to the business success.

8. DEPARTUREANXIETY HOPEFEAR ANGER
The faces of disengagement.
(A)+(F)+(H)+(A)+(D)
management practice
= DISENGAGEMENT
DISCIPLINE TERMINATIONON-BOARDING WORK
8

9. 9
To ENGAGE or NOT?
MILLION IS LOST
ANNUALLY
DUE TO EMPLOYEE
TURNOVER
R11
COMPANIES WITH
ENGAGED EMPLOYEES
OUTPERFORM THOSE WITHOUT BY UP TO
202%
OF ALL EMPLOYEES ARE
NOT FULLY ENGAGED71%

10. 10
To ENGAGE or NOT?
ACCESSIBLE
7%
HIGH RISK
38%
TRAPPED
26%
These employees plan to
remain employed and want
to work for your
organization.
Accessible employees want
to remain employed but may
not be able to, because of
outside circumstances or
better opportunities
elsewhere.
Trapped employees plan to
remain employed, but
would prefer to work
elsewhere.
High Risk employees do not
plan to remain employed
and no longer want to work
for your organization.
With only 1/3 of your team truly engaged can you afford not to place ENGAGEMENT at the top
of your Human Resources agenda.

11. Alignment
=
Discretionary effort
FULL ENGAGEMENT OCCURS
AT THE ALIGNMENT OF
MAXIMUM SATISFACTION &
MAXIMUM CONTRIBUTION
Organisation vs Individual Relationship Challenge
11

12. Other Factors vs Relationship Challenge 12
1939-1947 1948–1963
1964–1978 1979–1991
Socialism vs Capitalism dilemma
Business fundamentals
Trade Union – Business relationships
International influences
Value systems
Unique dynamics
Managerial capability & practice
12

13. 13
The Reality of Engagement
Moderate to Hi
Competence
Variable
Commitment
Lo Competence
Lo Commitment
Lo to Some
Competence
Low Commitment
Can we expect to create a warm, fuzzy , utopian environment, where everyone is “happy” -
sadly not, as this is not in the character or in the best interests of business. There is an
realistic and practical alternative
DELEGATING
SUPPORTINGCOACHING
DIRECTING
TRULY
LOYAL
31%
ACCESSIBLE
7%
HIGH RISK
38%
TRAPPED
26%
There are varying levels of organisational maturity which by implication means some are
readier for engagement than others and that is key to the success of the process.
Lo Med Med/HiENGAGEMENT READINESS

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Arguing the statistics
Whichever school of thought or guru you wish to support, there are certain
realities we cant escape. So instead of getting bogged down in paralysis by
analysis, the reality is:
• Whether it is 14% , 22% or 35%, the biggest proportion of most employees in
businesses are not engaged and for any business leader, this must represent an
enormous potential for any business to “step up a gear”
In itself a compelling reason to embark on an ENGAGEMENT process that builds your
employer brand and fully harnesses skill, talent and ability to deliver the results
expected of us.

15. 15
About statistics & tools
• The only true measure is a set of business metrics that indicate delivery against a
holistic set of performance criteria contained in the business plan and budgets - no
plan no measurement , no result.
• Attitude and Engagement surveys are
merely diagnostic tools but do invoke
an air of expectation.
• Survey results are not the only
reliable metrics or indicators of
engagement performance in isolation.

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Leadership & Engagement
The impetus of any ENGAGEMENT process is vested at the
very top of the organisation, the CEO.
• Unequivocally the starting point for a successful
engagement programme.
• A visionary CEO, with the style and charisma to
translate the goals of the business, in a manner that
invokes the passion in each member of the
organisation, the desire to WANT TO and not HAVE
TO deliver.
• There is a significant difference between the CEO
trying to enforce compliance and that of
engendering commitment.

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The Chain of Change
KEY PRINCIPLE- The CEO is the first link in the chain of change.
I learned what I had to in order to succeed, but I never thought that
learning was all that important. My willingness to do whatever it takes
succeed is what fuelled Johnsonville’s growth. However Johnsonville hit the wall of
inevitability.
I realized that if I kept doing what I had always done, I was going to keep getting what I
was getting. And I didn’t like what I was getting..
I could see the rest of my business life being a never-ending stream of crises, problems,
and dropped balls.
We could keep growing and have decent profits, but it wasn’t the success I was looking for.
Ralph Stayer, CEO of Johnsonville Sausage. In the book, Flight of the Buffalo: Soaring to Excellence, Learning to Let Employees Lead,

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Reduce your vulnerability.
• The CEO potentially is a lonely figure within the business, closeted in a sacred office
grappling with the problems of business, babysitting the managers and employees of the
business.
• Never before has the CEO been more vulnerable than in the current economy. A lone figure
who lives and dies by his own sword.
KEY PRINCIPLE- It is not up to you as the CEO to make the team listen to
what you have to say; it is about setting up the system so that people
want to listen. The combination of the right environment and a culture
that creates desire instead of requirements, places few limits on what the
team can achieve.
• That, reduces your vulnerability and raises the bar on success.

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The impact of Engagement .
THE PRINCIPLE: is, it is the CEO who should be the visionary leader.
The average tenure of a CEO is around 5 years, no sooner do employees get
used to one strategy and approach and it changes.
Typically the control and command approach
proliferates a child – adult mentality and
dependency, where the child will only react if
the parent commands and pulls the strings.
In what becomes a control and command environment it is inevitable that in most
instances the CEO is reduced to grappling with the task of babysitting managers and
employees alike.

20. 20
Are you ready for change?
• Change has become a phenomenal “buzz word” in business today. A panacea for all
ills, as soon as we come under pressure, out of the closet springs a guru who
prophesises the gospel of ‘CHANGE’.
• Nothing wrong with that, however;
• Does it mean change is good so long as everyone else is
willing to change but me?
• Why should I change when no one else changes?
• Do we appoint some poor unsuspecting disempowered
already de-motivated underling, with the mandate to drive
change in the organisation?
THE PRINCIPLE - No, I am afraid it does not, it is the vision,
commitment and demonstration of purposeful change from a credible
leadership that determines readiness.

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DEPARTURE
The faces of demotivation.
ANXIETY HOPEFEAR ANGER
• The faces and emotions of the disengaged, ranging from anxiety as a consequence of
poor initial integration into the organisation, the fear of the unknown, hope that
things will change, anger that it hasn’t, leading to ultimate departure.
Yet another compelling reason for ensuring your leadership is sufficiently inspirational
to genuinely engage each and every team member.

22. Lets draw an analogy using a marathon runner.
How likely is success of the runner standing on the starting line with no
idea where the finishing line is or how long the run is. My
guess the chances of even completion is slim, never mind
success……….
Human behaviour dictates we perform at our best when we know what we are doing,
where we are going and what the end result is likely to be. It is much easier to develop a
sense of pride and engagement in something tangible.
KEY PRINCIPLE-
“I can force you to run,
or,
you run the marathon because you truly want to, enduring the sacrifice and celebrate
the success”.
22
The Big Picture & Engagement

23. As the architect of the big picture for the business you have
the choice of being the sole, isolated custodian, at the mercy
of disengaged employees whom you have to force to take
action, baby sit and fix errors, or alternatively, you share your
vision in a manner that inspires them to be a part of.
Back to our analogy, share with the runner exactly where the finishing line is and what it
is going to take to run the full distance, what the winners trophy looks like and not end
up quitting at mile 20. Runners refer to it as the brick wall. It is the point when their body
shuts down and their spirit quits……….
23
The Big Picture
DEPARTURE

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The Work & Engagement
The work an individual performs is within the top 5 contributors to every human beings
existence.
• Considering an average working person devotes approximately 1/3 of the wake hours
in a year at work.
• The question posed to any business leader; would you be willing to invest 1/3 of your
revenue into an undefined scheme where you no idea how it is going to be used, by
whom, when, for what and potentially not knowing your return on the investment?
The answer to that question is pretty obvious!

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The Work & Engagement
Consider this statement made by the average team member,
“Day after day, I work hard. I like my work, I am paid well, and I get along with my co-
workers. But I am considering looking for work elsewhere”.
Why?
“Because I don’t have a clue of the company's goals or where they are heading.
Everyone is kept in the dark about the company's goals. Whenever the question is
asked, it is waived of as non of your business. As a result, commitment is starting to
wear thin”.
“I only want what most workers want. That is to understand how my work contributes
to the big picture. This investment of 1/3 of my life”.
ANXIETY
ANGER

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The Work & Engagement
• People need to be brought into the loop on the direction of their company or the
company will have a tough time developing passion within its teams.
It ought to be common sense: When
employees understand the goals of the
company and how their actions align with
those goals, employees are more productive—
and the company is more profitable.
• Conversely, human nature abhors a vacuum. When no clear goals exist, or when
they're not publicised so that people can subscribe to them and/or promote them,
individual missions and visions tend to rise up in competition. In other words, people
start promoting their own agendas.
• The result is unnecessary conflict, delays, and lost revenue. Personal agendas and turf
wars consume valuable time and energy.

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The Work & Engagement
It is the degree that I regard my investment in the work I do as meaningful and
contributory, using my mind, my hands, having my heart in it and knowing that we can
be open and honest, that I am either engaged or disengaged.
MIND
HANDS HEART
Using me creatively and allowing me
to apply my mind in providing
solutions, giving me opportunity to
grow and develop and telling me what
you expect of me.
Treating me with respect,
recognising achievement
and creating a sense of
belonging
Rewarding me fairly and
ensuring I have the skills to
deliver what you expect of
me and the systems allow
me to do what is expected.
SOUL
ENGAGED
We are open, honest and
behave with integrity – “a
promise we make is a promise we
keep

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The Work and Engagement applied
In any organisation there are typically team members at two ends of the scale:
• those who are totally demotivated and at the point of exit making no real
contribution to the business.
• Those who appear highly motivated and are seen to be significant contributors, in
other words, engaged.

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The Work and Engagement applied
There is however another core of team members who are:
Neither demotivated Nor motivated
They simply exist, moving up and down the stages of demotivation and likely to exit at
some point in time.
Typically referred to as “high maintenance”, having to be
told what to do day in and day out.
HI RISK – LO ENGAGEMENT

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The Work and Engagement applied
Quite simply, adopting a process that accepts that we are dealing with humans whose
behaviour will be directly in relation to the extent we address the whole being,
HANDS
SOUL
HEART
MIND
HANDS
MIND
HANDS
This will determine the extent to which our teams are either,
DISENGAGED ENGAGED
or

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Core Elements of Engagement
Fundamental to ENGAGEMENT are *six primary building blocks with Leadership at the
core.
*Based on a Six Sigma foundation

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Core Elements of Engagement
Defining ENGAGEMENT is not complex, however it needs to be viewed
holistically if it is produce meaning results. The foregoing has the
imperative for success which is the unequivocal buy-in and
commitment of leadership.
Engagement reflects alignment of each employee’s
very personal goals and drivers of job satisfaction
with the organization’s strategy and contribution
requirements.
We need to provide clear objectives and a work environment that recognizes the value of
employees. Retention and engagement is not achieved through organization wide work/life
policies, talent management systems or culture initiatives alone.
Realistically, if employees themselves aren’t clear on what they do well and what matters
most to them, it’s unlikely that any work situation will engage them. (It’s the “You can’t get
what you want if you don’t know what you’re looking for” dilemma.)
Managers can make a difference, but not if they themselves aren’t crystal clear on what the
organization needs or their well-intentioned coaching misses the mark.

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Core Elements of Engagement
ORGANISATION
Clear unambiguous communication of
what the business definition of success
is:
• the values and mission.
• the goals for the ensuing period.
• the strategy by which it intends
achieving those goals.
• etc.
INDIVIDUAL
Clear unambiguous definition and
understanding of what the employees
own definition of personal success is:
• career growth.
• financial reward
• worklife quality.
• etc.
When we both know what represents success and the business merges, shrinks or shift
strategies and employees wade through quagmires of to-dos, meetings and information
overload, it’s more important than ever that individuals at all levels engage and focus on
what matters most. We can only do that when we know ‘WHAT’ matters.
The core fundamental principle is OPENESS – HONESTY – INTEGRITY .

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The Engagement Map
The ENGAGEMENT MAP serves as the definitive base that drives the entire engagement
process from measurement through to the delivery of results. It is also the basis for the
development of an holistic and commercial HR strategy.

35. NEITHER
ENGAGED
DISENGAGED
DISENGAGED
SELDOM
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED
24%
6%
37% 17%
16%
ENGAGEMENT INDEX
BUSINESS
CONFIDENCE
Business strategy
Values/Mission/Direction
Business confidence
COMMUNICATION
Business information
Consultation/involvement
Feedback
JOB
ENVIRONMENT
Goals/Objectives
Opportunity/Practices
Individual job content
LEARNING
DEVELOPMENT
Skills/knowledge
Development/Growth
Career planning
MANAGEMENT
Confidence
Role models
Support/Involvement
Visibility
PERFORMANCE
MANAGEMENT
Performance standards
Fairness
Productivity
REWARD
Remuneration
Benefits
Recognition
WORK
ENVIRONMENT
Equipment/resources
Technology
Facilities/ H & S
HRIS & Support
Wellness
CSR
The Elements of Employee Engagement
35

36. 36
The Engagement Map – Dimensions Defined
BUSINESS CONFIDENCE Dimensions Defined
(Q8)I am aware of the vision senior management has for the future of this
organisation
(Q9)I am aware of the values of this organisation
(Q10)I am aware of the overall strategy senior management has for this
organisation
(Q16)I believe in the overall purpose of this organisation
(Q17)I believe in the values of this organisation
(Q18)I believe in the work done by this organisation
(Q20)This organisation is ethical
(Q21)This organisation is socially responsible
(Q22)This organisation is environmentally responsible
(Q115)The goals and objectives of this organisation are being reached
(Q116)The future for this organisation is positive
(Q117)Overall, this organisation is successful
(Q119)Change is handled well in this organisation
(Q120)The way this organisation is run has improved over the last year
(Q121)This organisation is innovative
(Q122)This organisation is good at learning from its mistakes and successes
(Q124)This organisation offers products and/or services that are high quality
(Q125)This organisation understands the needs of its customers
(Q126)Customers are satisfied with our products and/or services
BUSINESS is basis upon which to
construct all human capital
engagement processes and is intended
to foster confidence in the future of
the organization with a positive
perception of the culture and strategy.
Facilitating a work ethic which meets
both the needs of the individual
contributor and the organization.
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

37. COMMUNICATION Dimensions Defined
(Q56)Senior management keep people informed about what's going on
(Q57)Senior management listen to other staff
(Q63)There is good communication across all sections of this organisation
(Q72)I am encouraged to give feedback about things that concern me
(Q73)I am consulted before decisions that affect me are made
(Q85)My manager listens to what I have to say
Communication comprising processes
and actions that support effective
communication across the business.
The primary areas include the effective
communication of company vision and
goals, ongoing communication from
the desk of the CEO, general business
communication facilitating
collaboration within the business and
individual communication between
employees.
.
37
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

38. JOB ENVIRONMENT Dimensions Defined
(Q56)Senior management keep people informed about what's going on
(Q24)I understand my goals and objectives and what is requiredin my job
(Q25)I understand how my job contributes to the overall success,
(Q28)Sexual harassment is prevented and discouraged
(Q29)Discrimination is prevented and discouraged
(Q30)There is equal opportunity for all staff in this organisation
(Q31)Bullying and abusive behaviours are prevented and discouraged
(Q38)In this organisation it is clear who has the responsibility for what
(Q59)This organisation is good at selecting the right people for the right jobs
(Q65)There is cooperation between different sections in this organisation
(Q71)I have input into everyday decision-making in this organisation
(Q87)My manager treats me and my work colleagues fairly
(Q91)There are enough opportunities for my career to progress in this
organisation
(Q93)My co-workers put in extra effort whenever necessary
(Q95)My co-workers take the initiative in solving problems
(Q97)I have confidence in the ability of my co-workers
(Q101)I have good working relationships with my co-workers
(Q102)My co-workers give me help and support
(Q134)I like the kind of work I do
(Q135)Overall, I am satisfied with my job
(Q137)I am likely to still be working in this organisation in 2 years time
(Q138)I would like to still be working in this organisation in 5 years time
(Q139)I can see a future for me in this organisation
(Q141)When I work I really exert myself as much as I can
(Q142)I put in extra effort whenever necessary
(Q143)I work harder than is required
(Q145)I carry out core parts of my job well
(Q146)I cope with changes to the way I have to do tasks
(Q147)I complete tasks well using standard procedures
(Q149)I initiate better ways of doing tasks
(Q150)I come up with ideas to improve the way tasks are done
(Q151)I make changes to the way tasks are done
 Job Environment which is made up
of all elements around functional
positions and roles performed by
individuals and the teams in which
they exist, operate and collaborate
within.
.
38
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

39. LEARNING & DEVELOPMENT Dimensions Defined
(Q43)Staff have good skills at using the technology
(Q64)Knowledge and information is shared throughout.
(Q67)When people start in new jobs here they are trained
(Q68)There is a commitment to ongoing training and development of staff
(Q69)The training and development received has improved my performance
(Q89)Enough time and effort is spent on career planning
(Q90)I am given opportunities to develop skills for career progression
 Learning & Development embraces
actions and activities that support a
continuous learning culture where
skills are developed to ensure
current delivery requirements both
technical and managerial. The
development of talent to reduce
operational risk within the context
of structured succession planning.
The facilitation of an environment
where career development
expectations of employees are
realistically met and/or managed.
39
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

40. MANAGEMENT Dimensions Defined
((Q55)Senior management are good role models for staff
(Q60)Managers in this organisation know the benefits of employing the right
people
(Q61)Managers in this organisation are clear about the type of people we need
to employ
(Q84)I have confidence in the ability of my manager
(Q86)My manager gives me help and support
 Management which constitutes
appropriate management actions
and behaviors spanning all levels of
management throughout the
business. These include direct and
immediate managers, senior
managers, the leadership team
within the Board. .
40
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

41. PERFORMANCE MANAGEMENT Dimensions Defined
(Q12)Staff are encouraged to continually improve their performance
(Q13)High standards of performance are expected
(Q14)This organisation has a strong focus on achieving positive results
(Q26)During my day-to-day duties I understand how well I am doing
(Q80)My performance is reviewed and evaluated often enough
(Q81)The way my performance is evaluated is fair
(Q82)The way my performance is evaluated provides me with clear guidance
for improvement
(Q98)My co-workers are productive in their jobs
(Q99)My co-workers do their jobs quickly and efficiently
 Performance Management
incorporates all aspects of the
performance management process
including a consistent systemized
approach across the entire business
which adopts a process addressing
current performance and
development process. This is
facilitated with rigorous training to
ensure all users conform to and can
manage the Group performance
management systems.
41
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

42. REWARD Dimensions Defined
((Q75)The rewards and recognition I receive from this job are fair
(Q76)This organisation fulfills its obligation to me
(Q77)I am satisfied with the income I receive
(Q78)I am satisfied with the benefits I receive (super, leave etc)
 Reward categories include policies
and practices that evolve around:
 REMUNERATION
 RECOGNITION
 APPRECIATION
42
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

43. WORK ENVIRONMENT Dimensions Defined
(Q33)I have access to the right equipment and resources to do my job well
(Q34)I have easy access to all the information I need to do my job well
(Q35)We can get access to additional resources when we need to
(Q37)There are clear policies and procedures for how work is to be done
(Q39)Our policies and procedures are efficient and well-designed
(Q41)The technology used in this organisation is kept up to date
(Q42)This organisation makes good use of technology
(Q45)Keeping high levels of health and safety is a priority of this organisation
(Q46)We are given all necessary safety equipment and training
(Q47)Staff are aware of their occupational health and safety responsibilities
(Q48)Supervisors and management engage in good safety behaviour
(Q50)The buildings, grounds and facilities I use are in good condition
(Q51)Condition of the buildings, grounds and facilities is regularly reviewed
(Q52)The buildings, grounds and facilities I use are regularly upgraded
 Work Environment incorporates
both the hygiene principles and the
physical facilities that engenders a
positive perception of the
workplace within which service
delivery is initiated. Included in this
dimension is the effective use of
technology and technology
platforms. This is supplemented by
rational and planned social
responsibility actions
43
The Engagement Map – Dimensions Defined
DISENGAGED
RARELY
ENGAGED
NEITHER
ENGAGED/DIS
ENGAGED
SOMEWHAT
ENGAGED
ENGAGED

44. 44
The Engagement Index - Analysis
Paramount to the success of the ENGAGEMENT
PROCESS is the data supporting the measurement.
This is obtained via a confidential survey process.
Before you execute any type of employee survey—you should be aware that it may backfire
if you do not plan to take action on learning the results.
The employee survey is a starting point for organizational change. The survey helps you
pinpoint areas that need to be addressed from your employee’s perspective in order to
engage them in their work and make them motivated, committed and satisfied within the
business.
Management should incorporate a communication plan in the employee survey process to
increase participation and encourage submission of honest feedback.

45. 45
The Engagement Index - Communication
A substantial survey response rate is imperative –
response rates in excess of 90%+ is achievable and
adds credibility to the entire process for very
obvious reasons
The communication plan should include how the employee and the organization will benefit
from the survey, and what you intend to do with the information you gather from the survey.
The best way to get employees to believe in the process is to remind them of the goals, ask
for feedback and show them progress and results.
When planning to administer a survey, a good way to instill confidence in the process is by
having a third-party involved.
Employees will feel more comfortable and respond more openly and honestly when they
know their responses are anonymous and being gathered by an outside organization.

46. 46
The Engagement Index - Communication
Employee survey results are
useless without insightful analysis
and detailed comparison.
Too many organizations look at
employee survey data as a
reactive process. Find the problem
and fix it and your numbers will go
up. Unfortunately, it’s rarely that
easy.
An organization should analyse
the problem, understand the root
cause(s) and take appropriate
actions that address the root
cause(s).
• Many organizations wonder if they have to share
a summary of the results with their employees.
• What if you choose to communicate only
strengths and top goals?
In almost all scenarios—transparency beats concealment.
Your top performers are already aware of
organizational issues and are waiting to see if you
are too. More importantly, they are waiting to see if
you are willing to admit what they are and what you
plan to do about them.

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The Engagement Index - Communication
• An employee survey focusing on engagement and business execution gives you measurable insights
into the factors that influence your business success.
• For example, a company with a strategy of focusing on improving customer service might find that
locations that receive higher customer service scores also have higher engagement.
• In this situation you would probably want to understand what engages these employees. You can
also look further at organizational changes and how the changes may impact employee engagement
and ability to execute company strategy.
• For example, are employees who have changed managers frequently more or less engaged? Are the
more engaged employees higher performers? How is engagement related to retention? These are just
a few important questions to ask and answer.
• Obviously, implementing an employee survey is only the beginning in the process of getting to know
what drives engagement, how effective your organization is at communicating and executing the
business strategy, and what actions your organization should take to have the most impact.

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The Team & Engagement
The choice:
or
The answer is pretty obvious.
However what is not so obvious is the route to get from one to the other. It is this
ambiguity and the plethora of views, attitudes and opinions which presents the
biggest mental block to employee engagement programmes.

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The Team and Engagement
At the risk of invoking the patriotic wrath of sports lovers, there are so many examples
of teams entering a tournament as the underdogs, but for inherent skill, vast amounts
of passion and inspirational leadership have ended up victorious. There is no difference
between the characteristics of a successful sports team to which we can all relate, and
that of a team in the workplace.
What are those characteristics:
• Clear purpose and goals to which the team is willing to commit.
• Honest two-way communication, when things are good and when they are not.
• Roles and expectations that are defined, understood and accepted.
•
• Clear decision-making and communication processes.
This is not difficult to achieve, nor does it entail the investment of large sums of money.

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The Team and Engagement
You engage teams by engaging individuals. When people individually understand, own,
believe in and commit to their responsibility in the team, they will be engaged. There are
many analogies that can be drawn from sport to illustrate this, baseball offers the most
classic example.
Nine players across the baseball diamond who individually at every innings have a
specialist, active offensive and defensive job.
Although the Pitcher is a single specialist in his
team, he has to perform individually and throw
a “strike”. He is absolutely dependant on all 8 of
his team members to complete the task and get
the ball back on base to get the out, should the
batter hit the ball. This applies to every other
specialist position on the field

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In Summary, key concepts to consider
• Engagement is the primary enabler of successful execution of any
business strategy.
An engaged workforce is your only true competitive
advantage. It is almost impossible for your opposition to copy.
• Engagement is not a short-term initiative.
Because engagement is simple in concept but complex and continuously
evolves in execution, it is never achieved or finished—only improved.
• Engagement must be driven from the top.
Engagement is a business imperative, not an HR initiative, though HR should
be a key player in driving higher levels of engagement. Support from the top
also means senior leaders must be highly engaged themselves.
• One of the best ways to have highly engaged employees is to hire them!
Certain people have a set of characteristics or attributes that increase their
propensity for engagement. Close attention should be paid to these
characteristics in the hiring process.

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• Engagement is all about fit.
People are more likely to be engaged if their jobs and the culture of the
organization match, both their abilities and skills, their motivation and
values. In addition to ability and skill consider the individual motivation
and value match in hiring and promotions.
• No one impacts the state of engagement more than an employee’s immediate
leader.
People do not leave their jobs; they leave their bosses. A
leader who is coaching for success, setting clear goals, empowering
others, providing open and honest feedback and making the
winners feel valued will always be ahead of the pack.
• Measuring engagement and demonstrating its business impact is crucial, but it’s
only a diagnostic tool.
There is little value to pour resources into measuring and re-measuring,
leaving little energy or budget for actually improving engagement levels.
Spend your resources and energy moving engagement in the right direction
and produce commercial results.
In Summary, key concepts to consider

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• Engagement means reaching the heart.
Highly engaged employees give that extra effort because they care.
They care because they feel respected, acknowledged and cared for. The
recognition of the “whole person” and evoking the PASSION within the
individual is key to your engagement initiatives.
In Summary, key concepts to consider
• Last but not least, this is not all just about money.
A significant proportion of an engagement
programme is about leadership willingness to exert
effort and energy.
Throwing money at the problem will not in itself
generate long term sustainable engagement.

54. DISCIPLINE
TERMINATIONS
THE
ALTERNATIVE
TIME CONSUMING
• It is already
broken
PROACTIVEREACTIVE
DISRUPTIVE – conflict laden
NON CONTRIBUTING COST
PRODUCTIVE
PLANNED
COMMERCIAL INVESTMENT
Our options in creating an engaged hi-performance culture
A chance to reach maturity
54

55. Prepare &
Design
1
Survey
2
Results
Analysis
3
Action
Planning
4
Action
follow-up
5
The process to make it happen
55

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Conclusion
As indicated at the beginning of the presentation the intention has not been to provide
you with a compendium of tricks by which to magically achieve employee engagement.
The objective has been to invoke your thought process as a respected business leader.
• There are alternative routes to achieving the success in the business you are
passionate about.
• There is no logical need for you to be the sole bearer of that passion, when you
potentially have an organisation full of like minded participants, who are in many
ways are chomping at the bit to be given the opportunity to share your passion.

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