Here are some potential examples for companies that create value through the big picture:
- Amazon understands customer purchase patterns and can recommend complementary/related products. It also tracks delivery and return data to improve logistics.
- Google aggregates search, location, and app usage data to personalize ads and services. It also provides analytics to advertisers on campaign performance.
- An insurance company combines policy, claims, health/driving data to better assess risk and provide wellness/safety programs.
- A retailer analyzes online/in-store shopping behavior and demographic info to tailor promotions, product placements, and new store locations.
- A telecom tracks calling/browsing patterns to offer optimized plans and identify
6. As a company, having thousands of
customers, suppliers, distributors and
WHERE IS IT?
business partners, YOU DO HAVE
THE BIG PICTURE
VIEW TO create UNIQUE
VALUE!
36. Happy to Clarify.
Prof Dr Marion Debruyne
MarionDebruyne
Prof Dr Niraj Dawar
http://nothingbutmarketing.blogspot.com
NirajDawar
Livia Pijakova
LiviaPijakova
37. Any More Examples?
Can you think of other examples of Companies that
Create value Through the big Picture?
Share your thoughts in your team…
38. Can you see the Big Picture?
PICK A COMPANY OF YOUR CHOICE AND
MAP OUT THE PRESUMED PURCHASE CYCLE OF
ITS CUSTOMERS.
• Where do you find sources of data?
• What data would this company already have collected that
can be used to compose the Big Picture view?
• What kind of value can the Big Picture create for the clients
(which value-creating mechanism is to be used?)?