At times, the field managers in the pharma industry in India forget that for better prescription generation, human relations are very important. For optimum productivity, go through this presentation and give your feedback on vivekhattangadi@theenablers.org / www.theenablers.org Remember what Ken Blanchard says! Catch People Doing Right or Approximately Right!

1. Treat People Like a Cow 1

2.  Cows don't "give" milk
 You have to fight for every drop!
Treat People Like a Cow 2

3.  The way you treat the cow has a direct
bearing on the quantity and the quality of
the milk she produces (productivity)
 If you beat her and treat her badly as you
are preparing to milk her, two things will
happen -
1. She will give less milk
2. The milk might not be usable
Treat People Like a Cow 3

4.  When she is angry and upset the milk she
produces is often bitter and useless
 In addition, she might retaliate and kick you.
Treat People Like a Cow 4

5.  Speak kindly to her
 Stroke her a time or two - Let her know you
appreciate her efforts
 As a result, you get maximum production
from our cows
Treat People Like a Cow 5

6. Treat People Like a Cow 6

7.  Treat people kindly, gently, and with respect
and consideration
 They will respond favourably
 They will work harder and be more productive
Treat People Like a Cow 7
Ok! Let us stop
giving milk to
this Manager
Do you think this Manager will do
any thing for us, except shout at
us?

8. vivekhattangadi@theenablers.org
www.theenablers.org
Treat People Like a Cow 8