Why is social media neglected by Pharma India Brand Managers? These slides will give you some insight into this important but neglected media for branding

1. Effective Use of Social Media for
Marketing
Vivek Hattangadi
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2. Your Opportunities
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Facebook
LinkedIn
YouTube
Twitter
InstaGram
Pinterest

3. Introduction
 Social media has changed the way our entire world
works
 Everyone has an equal voice and immediate access to
vast networks of friends and followers.
 Customers are vocal - sometimes passionate - about the
brands, they use, and what they like and dislike
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4. Budget Social Media in Brand Plan
 90 percent of brand managers in India feel their brand’s
sociability is missing
 Integrate social media into the brand plan
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5. Tip 1 - Take advantage of opportunities
 Take advantage of the incredible opportunities available
in the social space
 Dedicate a line into budgets for resources like monitoring
tools
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6. Tip 2 –
Determine Goals For Your Social Media Engagement
 Hopping online without a focused plan is troublesome at
best - disastrous at worst
Determine what you want to achieve by engaging in social
media
 Do you want to have conversations with doctors?
 Are you looking for brand advocates and influencers
to help your brand?
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7. Tip 3 - Determine Your Online Brand Persona
 How is your brand different from others?
 Visual style and brand identity: Your social media
presence should be consistent with traditional media
 Your tone of voice: how you will be communicating online
- LinkedIn will be formal; Facebook can be informal
Create a Brand Document
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8. Tip 4 - Decide On Your Platforms
 Facebook, Twitter, LinkedIn, Instagram, Pinterest are
some of the most popular social platforms
 And not to forget about YouTube! Puts you where the
action is! Doctors come to YouTube to search for videos,
your video nuggets can be found.
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9. Facebook
 Has 3 platforms
o Pages
o Groups
o Ads
 Helps your brand reach your doctors based on your
segmentation
 Low-cost
 Can share your videos, logos and more
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10. LinkedIn
 Connects you with people of similar professional
backgrounds
 A perfect place to begin building professional
relationships and to engage in targeted business-to-
business (B2B) marketing
 You can engage doctors in conversation for spreading
brand awareness
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11. YouTube
 The reach and power of YouTube is proven
 Nothing beats a creative YouTube video to captivate an
audience
 Viewers constantly cycle and share videos with friends,
co-workers and family members
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12. Have A Social Media Community Manager
 Just because a young brand executive is constantly
“connected” she is the best choice for handling your
social media strategy 
 You need a dedicated social media community manager
who knows your company and your business well
 Should have excellent communication skills, the ability to
build rapport and connections, and a deep knowledge of
your brand
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13. Build Relationships Via Social Media
 You can’t build your brand without building relationships
 People use social media to share ideas and
conversations
 Respond to both positive and negative comments
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14. Find Influencers
 Tap into the vast network of social influencers
 A social media influencer is a doctor with a lot of online
clout who leads conversations and shapes opinions
about organizations and brands
 Develop a good relationship with them, their word-of-
mouth recommendations will influence others
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Facebook
LinkedIn
YouTube
Twitter
InstaGram
Pinterest
Some work better than
others . Match your target
market and choose the
ones that work for you

16. Summary
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 Social media as an enormous potential for brand building
 It’s no longer a question of whether to socialize your
brands - but how best to do it
 The quality of your online presence can be a key
contributor to its overall reputation and success

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