SlideShare a Scribd company logo
1 of 12
The Art of Briefing the
Pharma Design Agency
Get an unfair share of
attention!
Let us start
NOT
– NOT JUST VERBAL
vivekhattangadi@theenablers.org
www.theenablers.org

More Related Content

More from The Enablers

Stagnant Brand To A Vibrant Brand - 27 July 2017
Stagnant Brand To A Vibrant Brand - 27 July 2017Stagnant Brand To A Vibrant Brand - 27 July 2017
Stagnant Brand To A Vibrant Brand - 27 July 2017The Enablers
 
Stagnant Brand To A Vibrant Brand
Stagnant Brand To A Vibrant BrandStagnant Brand To A Vibrant Brand
Stagnant Brand To A Vibrant BrandThe Enablers
 
Positioning - The way to a doctors mind
Positioning -  The way to a doctors mindPositioning -  The way to a doctors mind
Positioning - The way to a doctors mindThe Enablers
 
A Jonathan Livingston Seagull Lives Within Us
A Jonathan Livingston Seagull Lives Within UsA Jonathan Livingston Seagull Lives Within Us
A Jonathan Livingston Seagull Lives Within UsThe Enablers
 
The making of an E-TEAM
The making of an E-TEAM The making of an E-TEAM
The making of an E-TEAM The Enablers
 
The making of an E-TEAM
The making of an E-TEAM The making of an E-TEAM
The making of an E-TEAM The Enablers
 
The enablers cows and people - A Lesson in Human Relations for Better Sales...
The enablers   cows and people - A Lesson in Human Relations for Better Sales...The enablers   cows and people - A Lesson in Human Relations for Better Sales...
The enablers cows and people - A Lesson in Human Relations for Better Sales...The Enablers
 
PHARMA FIRST-LINE LEADERS - KRAs
PHARMA FIRST-LINE LEADERS - KRAsPHARMA FIRST-LINE LEADERS - KRAs
PHARMA FIRST-LINE LEADERS - KRAsThe Enablers
 
Pharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to SuccessPharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to SuccessThe Enablers
 
Brand Building and the Chinese Bamboo Tree
Brand Building and the Chinese Bamboo TreeBrand Building and the Chinese Bamboo Tree
Brand Building and the Chinese Bamboo TreeThe Enablers
 
The Brand Management Guru - The Enablers
The Brand Management Guru - The Enablers The Brand Management Guru - The Enablers
The Brand Management Guru - The Enablers The Enablers
 

More from The Enablers (11)

Stagnant Brand To A Vibrant Brand - 27 July 2017
Stagnant Brand To A Vibrant Brand - 27 July 2017Stagnant Brand To A Vibrant Brand - 27 July 2017
Stagnant Brand To A Vibrant Brand - 27 July 2017
 
Stagnant Brand To A Vibrant Brand
Stagnant Brand To A Vibrant BrandStagnant Brand To A Vibrant Brand
Stagnant Brand To A Vibrant Brand
 
Positioning - The way to a doctors mind
Positioning -  The way to a doctors mindPositioning -  The way to a doctors mind
Positioning - The way to a doctors mind
 
A Jonathan Livingston Seagull Lives Within Us
A Jonathan Livingston Seagull Lives Within UsA Jonathan Livingston Seagull Lives Within Us
A Jonathan Livingston Seagull Lives Within Us
 
The making of an E-TEAM
The making of an E-TEAM The making of an E-TEAM
The making of an E-TEAM
 
The making of an E-TEAM
The making of an E-TEAM The making of an E-TEAM
The making of an E-TEAM
 
The enablers cows and people - A Lesson in Human Relations for Better Sales...
The enablers   cows and people - A Lesson in Human Relations for Better Sales...The enablers   cows and people - A Lesson in Human Relations for Better Sales...
The enablers cows and people - A Lesson in Human Relations for Better Sales...
 
PHARMA FIRST-LINE LEADERS - KRAs
PHARMA FIRST-LINE LEADERS - KRAsPHARMA FIRST-LINE LEADERS - KRAs
PHARMA FIRST-LINE LEADERS - KRAs
 
Pharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to SuccessPharma First-line Leader to CEO - The Roadmap to Success
Pharma First-line Leader to CEO - The Roadmap to Success
 
Brand Building and the Chinese Bamboo Tree
Brand Building and the Chinese Bamboo TreeBrand Building and the Chinese Bamboo Tree
Brand Building and the Chinese Bamboo Tree
 
The Brand Management Guru - The Enablers
The Brand Management Guru - The Enablers The Brand Management Guru - The Enablers
The Brand Management Guru - The Enablers
 

Recently uploaded

From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 

Recently uploaded (20)

From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 

Briefing the Pharma design agency