Suche senden
Hochladen
How Brands Can Get their Game On Using Geofencing
•
Als PPSX, PDF herunterladen
•
1 gefällt mir
•
2,034 views
Vivastream
Folgen
Business
Technologie
Melden
Teilen
Melden
Teilen
1 von 30
Jetzt herunterladen
Empfohlen
How Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using Geofencing
Vivastream
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
YOOSE
Location based mobile marketing
Location based mobile marketing
Gabriella Dalos-Kovács
Servicios de localización: nuevas tendencias_Navteq_mfc10
Servicios de localización: nuevas tendencias_Navteq_mfc10
videos
How geofences enable better mobile ad targeting
How geofences enable better mobile ad targeting
Maponics
Location Based Marketing & Local
Location Based Marketing & Local
Mo. Kahlain
Location Based Mobile Advertising: It’s All About Results!
Location Based Mobile Advertising: It’s All About Results!
Mobile Marketing Association
Role Of Hyper Local Targeting In Mobile Advertising Platforms
Role Of Hyper Local Targeting In Mobile Advertising Platforms
spocto
Empfohlen
How Brands Can Get their Game On Using Geofencing
How Brands Can Get their Game On Using Geofencing
Vivastream
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
The Promise of Location Based Marketing - Mobile Media Academy 2013 - YOOSE
YOOSE
Location based mobile marketing
Location based mobile marketing
Gabriella Dalos-Kovács
Servicios de localización: nuevas tendencias_Navteq_mfc10
Servicios de localización: nuevas tendencias_Navteq_mfc10
videos
How geofences enable better mobile ad targeting
How geofences enable better mobile ad targeting
Maponics
Location Based Marketing & Local
Location Based Marketing & Local
Mo. Kahlain
Location Based Mobile Advertising: It’s All About Results!
Location Based Mobile Advertising: It’s All About Results!
Mobile Marketing Association
Role Of Hyper Local Targeting In Mobile Advertising Platforms
Role Of Hyper Local Targeting In Mobile Advertising Platforms
spocto
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Collin Condray
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Street Fight
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
mesh group
2017 PlaceConf: Clear Channel - Location and Traditional Media
2017 PlaceConf: Clear Channel - Location and Traditional Media
Localogy
Moderne Communications Capabilities 2014
Moderne Communications Capabilities 2014
Moderne
LVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - Netmining
Chris Evans
Advertisers Now Harness the Power of Location-Based Apps
Advertisers Now Harness the Power of Location-Based Apps
Kyle Nussbaum
The Power of Mobilizing Your Brand - Google Partners Connect Event
The Power of Mobilizing Your Brand - Google Partners Connect Event
Purplegator
StarStar Numbers and the Future of Mobile Engagement
StarStar Numbers and the Future of Mobile Engagement
Mobile Marketing Association
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
Localogy
HMC- Mobile Location Based Services
HMC- Mobile Location Based Services
Kimberly-Clark
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for Automotive
Archer Inc.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Street Fight
NEARBUY PRESENTATION
NEARBUY PRESENTATION
Ziad Roumy
SoLoMo
SoLoMo
Marla Olivia Bello
Mobile Marketing
Mobile Marketing
Asia Pacific Marketing Institute
Mobile the next steps 15092013
Mobile the next steps 15092013
Mark Wilmont
2016 Place Conf: Elements of a Successful Beacon Marketing Program
2016 Place Conf: Elements of a Successful Beacon Marketing Program
Localogy
MMA-Forum México 2015
MMA-Forum México 2015
Mobile Marketing Association
RM5 IdM, Centralized Entitlement Management
RM5 IdM, Centralized Entitlement Management
Christian Sundell
Scania Interim Report January–June 2012
Scania Interim Report January–June 2012
Scania Group
Weitere ähnliche Inhalte
Was ist angesagt?
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Collin Condray
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Street Fight
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
mesh group
2017 PlaceConf: Clear Channel - Location and Traditional Media
2017 PlaceConf: Clear Channel - Location and Traditional Media
Localogy
Moderne Communications Capabilities 2014
Moderne Communications Capabilities 2014
Moderne
LVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - Netmining
Chris Evans
Advertisers Now Harness the Power of Location-Based Apps
Advertisers Now Harness the Power of Location-Based Apps
Kyle Nussbaum
The Power of Mobilizing Your Brand - Google Partners Connect Event
The Power of Mobilizing Your Brand - Google Partners Connect Event
Purplegator
StarStar Numbers and the Future of Mobile Engagement
StarStar Numbers and the Future of Mobile Engagement
Mobile Marketing Association
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
Localogy
HMC- Mobile Location Based Services
HMC- Mobile Location Based Services
Kimberly-Clark
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for Automotive
Archer Inc.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Street Fight
NEARBUY PRESENTATION
NEARBUY PRESENTATION
Ziad Roumy
SoLoMo
SoLoMo
Marla Olivia Bello
Mobile Marketing
Mobile Marketing
Asia Pacific Marketing Institute
Mobile the next steps 15092013
Mobile the next steps 15092013
Mark Wilmont
2016 Place Conf: Elements of a Successful Beacon Marketing Program
2016 Place Conf: Elements of a Successful Beacon Marketing Program
Localogy
MMA-Forum México 2015
MMA-Forum México 2015
Mobile Marketing Association
Was ist angesagt?
(20)
Location Based Services for NWA Network Builders BNI Group
Location Based Services for NWA Network Builders BNI Group
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Results
2017 PlaceConf: Clear Channel - Location and Traditional Media
2017 PlaceConf: Clear Channel - Location and Traditional Media
Moderne Communications Capabilities 2014
Moderne Communications Capabilities 2014
LVIMA DPD 2015 - Netmining
LVIMA DPD 2015 - Netmining
Advertisers Now Harness the Power of Location-Based Apps
Advertisers Now Harness the Power of Location-Based Apps
The Power of Mobilizing Your Brand - Google Partners Connect Event
The Power of Mobilizing Your Brand - Google Partners Connect Event
StarStar Numbers and the Future of Mobile Engagement
StarStar Numbers and the Future of Mobile Engagement
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
2017 PlaceConf: PlaceIQ: How Location Data Will Drive E-Commerce Sales (PlaceIQ)
HMC- Mobile Location Based Services
HMC- Mobile Location Based Services
Webinar deck: Mobile marketing for Automotive
Webinar deck: Mobile marketing for Automotive
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hosted
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
Leveraging Directional Media to Fuel Local Commerce (Street Fight Summit West...
NEARBUY PRESENTATION
NEARBUY PRESENTATION
SoLoMo
SoLoMo
Mobile Marketing
Mobile Marketing
Mobile the next steps 15092013
Mobile the next steps 15092013
2016 Place Conf: Elements of a Successful Beacon Marketing Program
2016 Place Conf: Elements of a Successful Beacon Marketing Program
MMA-Forum México 2015
MMA-Forum México 2015
Andere mochten auch
RM5 IdM, Centralized Entitlement Management
RM5 IdM, Centralized Entitlement Management
Christian Sundell
Scania Interim Report January–June 2012
Scania Interim Report January–June 2012
Scania Group
Gender and Livelihoods: Empirical Evidence: Gender relations and Household Fo...
Gender and Livelihoods: Empirical Evidence: Gender relations and Household Fo...
IFSD14
Case Study - Restaurants Using Mobile Apps
Case Study - Restaurants Using Mobile Apps
janettewynn
Proven ROI Case Studies for Restaurant Loyalty
Proven ROI Case Studies for Restaurant Loyalty
Granbury Solutions
Newsletter03
Newsletter03
Hassan Masoud , CMA
The Prescription Mobile App For Chronic Disease Management
The Prescription Mobile App For Chronic Disease Management
HumanCentered
The Kite Runner
The Kite Runner
jprevo211
Poultry Equipment Used On Broiler Farms
Poultry Equipment Used On Broiler Farms
mohammad azizi
Roast Restaurant - Mobile App case study
Roast Restaurant - Mobile App case study
Eazi-Apps - Mobile Marketing solutions for Businesses
Mobile Application Design & Development
Mobile Application Design & Development
Ronnie Liew
Ikea Case Study
Ikea Case Study
riddhimachopra
Andere mochten auch
(12)
RM5 IdM, Centralized Entitlement Management
RM5 IdM, Centralized Entitlement Management
Scania Interim Report January–June 2012
Scania Interim Report January–June 2012
Gender and Livelihoods: Empirical Evidence: Gender relations and Household Fo...
Gender and Livelihoods: Empirical Evidence: Gender relations and Household Fo...
Case Study - Restaurants Using Mobile Apps
Case Study - Restaurants Using Mobile Apps
Proven ROI Case Studies for Restaurant Loyalty
Proven ROI Case Studies for Restaurant Loyalty
Newsletter03
Newsletter03
The Prescription Mobile App For Chronic Disease Management
The Prescription Mobile App For Chronic Disease Management
The Kite Runner
The Kite Runner
Poultry Equipment Used On Broiler Farms
Poultry Equipment Used On Broiler Farms
Roast Restaurant - Mobile App case study
Roast Restaurant - Mobile App case study
Mobile Application Design & Development
Mobile Application Design & Development
Ikea Case Study
Ikea Case Study
Ähnlich wie How Brands Can Get their Game On Using Geofencing
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Daniel Foci
Gocella intent & cross device marketing overview
Gocella intent & cross device marketing overview
Brian Rice
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017
Snipp Interactive
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Mike Batiste
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Daniel Foci
Marketing in a Digital World
Marketing in a Digital World
Ogilvy
Bdf mobile media final
Bdf mobile media final
Heather Liu
Location Based Marketing - Global Insights HM
Location Based Marketing - Global Insights HM
Rori DuBoff
RSCI Digital Marketing Services
RSCI Digital Marketing Services
Ma. Ana Panganiban
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdf
Social Samosa
The Evolution of OOH through Programmatic
The Evolution of OOH through Programmatic
Drew Thachuk
Mobile Marketing - Demystifying the hype
Mobile Marketing - Demystifying the hype
davidshuip
Leveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer Profiles
Precisely
Havas Media Global Trends: Location-based marketing
Havas Media Global Trends: Location-based marketing
Havas Media
Location based-marketing - Havas Media Group
Location based-marketing - Havas Media Group
Mauricio Montenegro
Gamified Tv Ads with Augmented Reality
Gamified Tv Ads with Augmented Reality
Satyajit Roy
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...
Bluedot Innovation
Kerri Smith: Marketing in a multi-screen world
Kerri Smith: Marketing in a multi-screen world
iProspect the Netherlands
Venyoo DECK for location aware data analytics
Venyoo DECK for location aware data analytics
TeamVenyoo
Mobile app part 4
Mobile app part 4
Terence Ling
Ähnlich wie How Brands Can Get their Game On Using Geofencing
(20)
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Gocella intent & cross device marketing overview
Gocella intent & cross device marketing overview
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Life in mobile_2014_overview_final
Marketing in a Digital World
Marketing in a Digital World
Bdf mobile media final
Bdf mobile media final
Location Based Marketing - Global Insights HM
Location Based Marketing - Global Insights HM
RSCI Digital Marketing Services
RSCI Digital Marketing Services
GroupM_TYNY_Trends_Final.pdf
GroupM_TYNY_Trends_Final.pdf
The Evolution of OOH through Programmatic
The Evolution of OOH through Programmatic
Mobile Marketing - Demystifying the hype
Mobile Marketing - Demystifying the hype
Leveraging Location Data to Build Consumer Profiles
Leveraging Location Data to Build Consumer Profiles
Havas Media Global Trends: Location-based marketing
Havas Media Global Trends: Location-based marketing
Location based-marketing - Havas Media Group
Location based-marketing - Havas Media Group
Gamified Tv Ads with Augmented Reality
Gamified Tv Ads with Augmented Reality
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...
Bluedot on Salesforce Webinar: The Power of Location in Personalizing Custome...
Kerri Smith: Marketing in a multi-screen world
Kerri Smith: Marketing in a multi-screen world
Venyoo DECK for location aware data analytics
Venyoo DECK for location aware data analytics
Mobile app part 4
Mobile app part 4
Mehr von Vivastream
Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_Ecommerce
Vivastream
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement Roadmap
Vivastream
Test
Test
Vivastream
Tcap
Tcap
Vivastream
SQA
SQA
Vivastream
Jeeva jessf
Jeeva jessf
Vivastream
Vivastream Poster
Vivastream Poster
Vivastream
Vivastream Poster
Vivastream Poster
Vivastream
APEX
APEX
Vivastream
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Vivastream
EY Smart Commerce Report
EY Smart Commerce Report
Vivastream
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014
Vivastream
EY Global Consumer Banking Survey
EY Global Consumer Banking Survey
Vivastream
Serano
Serano
Vivastream
Accura XV
Accura XV
Vivastream
Automation for RDC and Mobile
Automation for RDC and Mobile
Vivastream
Healthcare Payments Automation Center
Healthcare Payments Automation Center
Vivastream
Next Generation Recognition Solutions
Next Generation Recognition Solutions
Vivastream
Automation Services
Automation Services
Vivastream
Company Overview
Company Overview
Vivastream
Mehr von Vivastream
(20)
Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement Roadmap
Test
Test
Tcap
Tcap
SQA
SQA
Jeeva jessf
Jeeva jessf
Vivastream Poster
Vivastream Poster
Vivastream Poster
Vivastream Poster
APEX
APEX
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
EY Smart Commerce Report
EY Smart Commerce Report
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey
EY Global Consumer Banking Survey
Serano
Serano
Accura XV
Accura XV
Automation for RDC and Mobile
Automation for RDC and Mobile
Healthcare Payments Automation Center
Healthcare Payments Automation Center
Next Generation Recognition Solutions
Next Generation Recognition Solutions
Automation Services
Automation Services
Company Overview
Company Overview
Kürzlich hochgeladen
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
ictsugar
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
ictsugar
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Voces Mineras
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Jos Voskuil
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
ashishs7044
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
Anamaria Contreras
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Rbc Rbcua
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
HajeJanKamps
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
dollysharma2066
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
pollardmorgan
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Ayesha Khan
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
DallasHaselhorst
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy Verified Accounts
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Mintel Group
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
Olivia Kresic
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
ShrutiBose4
Kürzlich hochgeladen
(20)
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
How Brands Can Get their Game On Using Geofencing
1.
How Brands Can
Get their Game On Using Geofencing Lee Karchawer, Placecast
2.
Placecastat a glance ©Placecast,
proprietary and confidential, 2013 2
3.
Placecast Capabilities ©Placecast, proprietary
and confidential, 2013 3
4.
The opportunity: Location +
mobile
5.
6.
7.
8.
9.
Market opportunity: $4 trillion
in offline commerce 95% offline 5% online 2012 $ 4 Trillion Total US Retail Sales¹ ¹Source: US Department of Commerce Select SoLoMo Categories (Do not migrate easily to online²) 0 100 200 300 400 500 600 700 Offline Online $660B $491B $305B $48B $34B $7B ²Source: Mike Ghaffary/TechCrunch 2-24-13 http://techcrunch.com/2013/02/24/brick-and-mortar-wins/ ©Placecast, proprietary and confidential, 2013 9
10.
©Placecast, proprietary and
confidential, 2013
11.
ChallengesMarketers Face with
mobile + location • Sufficient reach and scale • Verifiable audience targeting • “My consumers” vs. somebody else’s audience • Cross-channel attribution • Ability to “close the loop” and measure ROI • Reporting and analytics ©Placecast, proprietary and confidential, 2013 11
12.
ADVERTISER SOLUTIONS
13.
14.
ShopAlerts drives real-world transactions ©Placecast,
proprietary and confidential, 2013 14
15.
Brand Value Highly
Targeted Marketing ©Placecast, proprietary and confidential, 2013 15
16.
Consumer Value Highly
Relevant Marketing ©Placecast, proprietary and confidential, 2013 16
17.
Closing the loop
Measurable redemption through transaction ©Placecast, proprietary and confidential, 2013 17
18.
19.
PlaceAd:delivers reach at
scale for location ©Placecast, proprietary and confidential, 2013 19 Over 10 Billion location-based impressions per month Site-level transparency Real-time bidding capabilities.
20.
PlaceAd: Localized mobile campaigns
with national scale • Reach customers on the go with localized mobile display ads • Campaign creative tailored to location, time and audience target • Dynamic ads incorporate real-time information like: Address and phone number of closest retail location In-store promotions and events Inventory and prices • Full 3rd party ad serving support ©Placecast, proprietary and confidential, 2013 20
21.
Creative: Ads created
dynamically ©Placecast, proprietary and confidential, 2013 21 Ads an be dynamically tailored based on: • Location • Time • Audience Segment • Device • Content Type
22.
Example: Targeting audience
and location PRIZM segments, Experian data Geofence Playgrounds Parenting Apps Parents w/ kids under 18 ©Placecast, proprietary and confidential, 2013 22
23.
SocialVibe/Target Case Study
24.
USE CASE ©Placecast, proprietary
and confidential, 2013 24 MOBILE/SOCIAL VIRTUAL CURRENCY Consumers are prompted to engage with a brand while they are social gaming on the SocialVibe network. The engagement opens, and users answer a series of questions about the brand. The engagement can also include video, custom games, and more.
25.
USE CASE ©Placecast, proprietary
and confidential, 2013 25 MOBILE/SOCIAL VIRTUAL CURRENCY SocialVibe has integrated with Placecast to allow customers to receive additional currency through an additional opt- in geo-fencing step within the engagement unit.
26.
USE CASE ©Placecast, proprietary
and confidential, 2013 26 MOBILE/SOCIAL VIRTUAL CURRENCY • Online Social Engagement model extended into physical world via mobile • Reward consumers with virtual currency each step through the purchase funnel • Retarget pre-qualified users when they are nearby stores and other locations • Program remains 100% opt-in, and delivers at scale • No smartphone or app downloads required • Cutting edge, first of its kind marketing program
27.
USE CASE ©Placecast, proprietary
and confidential, 2013 27
28.
USE CASE ©Placecast, proprietary
and confidential, 2013 28
29.
Best Practices LOCATION IS
AN ENABLER, NOT JUST A TACTIC Location can take many forms – push and pull, in-store and at other places in the real world. Instead of buying a “location-based campaign”, think about how location can be incorporated into everything you do on mobile, including coupons, direct-to-card offers, branded apps – even augmented reality. LINK OTHER DATA WITH LOCATION FOR BETTER TARGETING AND HIGHER TRANSACTION VOLUME Data such as demographics and psychographics, past purchase behavior, CRM or loyalty data and even dynamic information like weather can all be used to increase the relevancy of an offer to consumers THINK BEYOND THE STORE Geofences can be deployed anywhere and location offers a great way to associate an offer with an experience or place. Sports arenas for post game, concerts to reinforce sponsorship, ski resorts, airports, gyms, even dog parks can all be used to trigger an offer PUSH AND PULL ARE BOTH RELEVANT EXPERIENCES - BUT MAY REQUIRE DIFFERENT OFFERS Push offers via SMS or push-notifications should be high value and very relevant marketing offers; pull offers can be more nuanced and focused on merchandising INTEGRATE WITH OTHER MEDIA Use other media to drive awareness then take advantage of mobile + location in proximity to a store can be a great reminder near the point of purchase CREATE MOBILE-SPECIFIC OFFERS Mobile is a unique and highly personal medium – create offers that the consumer sees as a valuable service from the brand (vs. publishing the same offers that are available on the web or in FSI’s) ©Placecast, proprietary and confidential, 2013 29
30.
Lee Karchawer National Sales
Manager +1 646-918-7874 Lee.karchawer@placecast.net www.placecast.net
Hinweis der Redaktion
¹Source: US Department of Commerce²Source: Mike Ghaffary/TechCrunch 2-24-13http://techcrunch.com/2013/02/24/brick-and-mortar-wins/
Jetzt herunterladen