This document discusses the evolution of catalogs and marketing strategies. It notes that while some industries have declined, catalogs still provide value as an acquisition and retention tool. What has changed is the increased focus on understanding customers, telling brand stories, and engaging customers across multiple channels rather than just print. Successful brands will focus on authentic brand assets and compelling narratives to engage customers at a meaningful level across their catalog, e-commerce, social and mobile presences.
7. It’s Still Works!
Multiple studies prove the value
of a catalog. It continues to be
the most cost effective
acquisition and retention tool
for many brands.
Forrester, ACMA, DMA, McKinsey & Co.
8. It’s Still Works!
In 2012, 18% traditional retail
brands utilized the use of a
catalog as a part of their
marketing tool box.
McKinsey & Co.
26. cool
craving
collection
fear
Neuro-Marketing
High–tech brain scanning techniques, such as MRI
and EEG, to investigate brain activity. This neuro–
imaging hardware enables us to examine and analyze
what really drives our behavior, our opinions and
our preferences.
Buyology; Martin Lindstrom
27. “Nearly 90% of our
consumer buying behavior
is unconscious, and we
can’t actually explain our
preferences.”
Martin Lindstrom; Buyology
30. = escape and indulge
?
= affordable style
= old-fashioned comfort
= reach your creative potential
31. “Understanding and then
effectively marketing your
higher order benefit is one of
seven essentials to becoming a
billion dollar company.”
Dave Thompson; Blueprint to a Billion
74. Tony Hsieh’s rules of engagement:
ICEE
Interesting
Compelling
Entertaining
Educational
75. FOLLOW US ONLINE!
Discover your design style!
Find decorating
ideas, entertaining tips or find
help for your next project. Follow
us!
good, better, best
76. campaign
A strategic and methodical series of events
delivered across multiple tactics that
expresses your brand in a meaningful way.
The goal is to engage and excite customers
and prospects alike.
81. Fenway Park - Rain Delay Sponsors
Sold out in
5 minutes!
$59.95
“Up-cycle” the rain delay tarp
82.
83.
84. “The secret is respecting the
consumer. You are interrupting
their life. All advertising is
unwanted, so if you’re going to
crash the party, bring some
champagne with you.”
Bob Thacker,
Sr. VP-Marketing & Advertising; OfficeMax
85. As a dog returns to its
vomit, so a fool repeats
his foolishness.
Proverb 26:11