What does a PR company actually do? This is our winning formula. Our set-up and a couple of case studies to set the scene. No jargon. Just straight talking, creative work.

2. A PR firm connecting brands to the family market.
Our lens into this market is mum.
We’ll help you navigate this power
consumer and her £700bn purse.

3. Our network of mums around the UK respond to market
research, tell us if our campaigns will work for them,
create content, interact on our Facebook page and share
their personal stories on our parenting blog at
www.thevistavillage.com.
Our centralised Media Hub team keep abreast of the
latest trends, stories and influencers within the family
market and spread up to the minute news across the
client teams. This set-up enables the agency to keep
abreast of the changing news agenda (and gossip) while
dedicating their time to our client deliverables.
Vista’s USP.

4. The Vista
Media
Hub
Celebrity
Movers &
Shakers
Seasonal
stories
Celebrity
babies
Competitor
watching
Industry
Influencers
New titles
Media
intelligence
Topical stories
This is our unique approach, and why no other PR firm
connects to the family market quite like we do.

5. Vista clients past and present.

6. Our professional services

7. Media coverage
Social
influencers &
content creation
Consumer
research &
insights
Brand building
campaigns
Strategic
partnerships
Events

8. Media coverage & social influencers.
We’re old school PRs.
We maintain strong contacts with your target media and
social influencers, craft a good story and get you
coverage in the media that counts.
Social media has rocked our world. Probably more so
than your world. So we make it our place to know how
to connect on social platforms and get the right people
talking about your products.

9. To raise awareness of the parent
resource, My Phonics Kit, ahead of
the first, compulsory Year 1
Reading Check, we had to cut-
through vocal opposition to the test
from teaching unions and literary
experts.
We reached over 2 million
parents in the UK and received an
88% uplift in social media
interactions.
“We attribute the strong sales with
Amazon to an increased
awareness of My Phonics Kit
online.”
Elaine Mcquade
Head of Marketing & Publicity
Oxford University Press,
Children’s Books
Case study 1.

10. Brand building communications.
We receive over 5,000 marketing messages every day.
To get noticed and stir an impulse to buy, you need your
brand to stand out, and stand for something.
We can help you refine your messages and tell stories
that will make your target audience take note, and tell
their friends.

11. In 2015, we reached 34 million people in
the UK across broadcast, print and
online media with a compelling insight
and shareable content.
The content spread across 4 continents,
via 374 pieces of editorial coverage.
Receiving over 23,000 interactions.
“The team at Vista know our brand and
articulate its values incredibly well and
the coverage reached into important
international markets for the business.
Our brief was to be brave and
challenging. They certainly achieved
that.”
Denise Aldous, Brands Manager, Start-
rite Shoes
Case study 2.

12. Strategic partnerships.
What’s better for driving business forward than aligning
with a like-minded brand with a shared target audience,
established customers and an engaged social network?
A smart partnership can speak volumes for your brand
and take you into unchartered territory for new sales. We
will identify, broker and activate these partnerships for
you.

13. Case study 3.
A partnership with leading eczema cream
Hope’s Relief and baby swimming experts
Turtle Tots encouraged social media
conversations and sharing during National
Eczema Week.
We recruited case studies, ran competitions,
created 10 skincare and eczema advisory
films, launched Hope’s Relief UK YouTube
channel and undertook Facebook advertising
to increase exposure.
Our coverage reached over 800,000 parents
during National Eczema Week and drove over
49,500 views of the brand’s Facebook page.

14. Events.
When all said and done, sometimes you just need to get
right in front of your customer to make that direct sale.
Whether you’re looking for media coverage at an
exhibition, buzz around a pop-up store or a good old
fashioned photoshoot launch, we will deliver an event
closely aligned to your business objectives.

15. We toured Start-rite Fashion Shows to
three key shopping centres across the UK:
Trafford Centre; Meadowhall and
Bluewater.
To find our catwalk stars, we asked parents
to enter their child via their local
newspaper.
We updated Start-rite social media with
films and pictures and obtained editorial
coverage for every child that took part.
Reached over 8 million people in these
key locations and increased Start-rite’s
social media followers by 50%.
Case study 4

16. Our professional standards.
Daily conversations, ideas and opportunities.
Weekly highlights email.
Monthly reports with cumulative coverage.
Director sign-off of all materials.
Registration with media search engines and PR licences.

17. A few testimonials
Only three more pages…

18. ‘The value we get
from Vista is two-
fold: their great
media contacts and
professional
support. They are
never too busy to sit
with us to formulate
new ideas, support
with writing
professional
materials and advise
on events. I see
them as a vital part
of our team.’
JACQUELINE HURST
FOUNDER
FERTILITY SUPPORT

19. Vista supports Start-rite with
active press office and project
management services, handling
media liaison for our product
portfolio and seasonal range
launches and delivering brand
building campaigns. They are
organised, efficient and very
well connected with our key
media. The team’s enthusiasm
and understanding of our key
messages always produces
results, and they frequently
come to me with new ideas and
opportunities, keeping an eye
on our commercial objectives.
STACEY WRIGHT
PR MANAGER
START-RITE SHOES

20. The staff at Vista are friendly and attempt
to tailor a pitch to a title, rather than just
sending out a generic release. Our
meetings are informative and full of
imagery – visuals are always a great help.
CATHERINE HUDSON
CONTENT EDITOR,
JUNIORMAGAZINE.CO.UK Vista are efficient, fast and wonderful to work
with. Bursting with ideas, suggestions and an
array of brilliant brands and products, they
understand our target audience and the
magazine itself and they are one of the few
agencies that I can rely on when I've got a
tight deadline or need help with editorial
content.
ALISON POTTER
PRIMA BABY & PREGNANCY

21. Can we help you make more
sales in 2016?

22. Jane Pavia-Davis
Managing Director,
Vista Public Relations
jpd@thevistavillage.com
t: 01295 369 182
m. 07710 792 522
@Vistamums
VistaPR
vista_pr
Vista Public Relations
www.thevistavillage.com
Registered address: Kineton House, 31 Horse Fair, Banbury, OX16 OAE. Company number: 7805191